Reposted by Jared
Jared
@designingjared.bsky.social
48 followers 16 following 12 posts
Designer and Column enthusiast. You may have played something I made. I guess I am here now, Resist... All thoughts and opinions are my own; subject to change. Terms and conditions apply.
![Yoshida feels diverse portfolios and smaller projects can deliver stability
Does that mean there's cause for quiet optimism? Yoshida believes so, but feels the largest companies need to begin (sensibly) investing in portfolios rather than pinning all of their financial hopes on a handful of gargantuan projects with no margin for error.
"Each product is different, right? Some live service games are successful—like Helldivers 2. So you cannot just take one product [or model] and say they're all wrong. Especially with entertainment products, nobody can predict sales, especially when new IPs are tried," he continued.
"I've worked with marketers in the past and they always miss the numbers. So, what big companies should do is invest in a portfolio of titles—because if they just invest in a small number of titles it's a huge risk. Even when you invest in existing successful franchises, because people's tastes will change."
It's also important, says Yoshida, to moderate the amount invested across that portfolio.
He explains that because big companies have to compete with rivals of similar size and stature, budgets can quickly balloon as competitors attempt to outdo each other. The antidote to that budgetary arms race, he suggests, is to realize that "sometimes limitation is really helpful" for studios and developers looking to push themselves creatively.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:vdnlidrx2n2nitqimqymzutr/bafkreigtuaxaln3bdjk6lmrnjdki2z3f7c5r5aznji6uccrumisj4kyyee)
