iiinova — where your digital self keeps evolving

Reposted by Dawn Anderson

Search ‘n Stuff @searchnstuff.co.uk · 02/10/2026

🎓 Understanding how modern search works makes you better at SEO. @dawnieando.bsky.social of Bertey distils information retrieval, machine learning and ranking systems into practical knowledge: “Mastering Information Retrieval, ML, and SEO Without the MSc Degrees.” #SearchNStuffAntalya

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Reposted by Dawn Anderson

Aleyda Solis @aleyda.bsky.social · 24/09/2026

🎙️ The most Common AI Search Optimization Spam, Myths & Risky Tactics to Avoid - A new must episode of Crawling Mondays AI Search Optimization Roadmap is here with @dawnieando.bsky.social @dergal.bsky.social, Eli Schwartz. Watch it now here: www.youtube.com/watch?v=iQht...

youtube.com

AI Search Optimization Spam, Myths & Risky Tactics to Avoid

YouTube video by Crawling Mondays by Aleyda

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Dawn Anderson @dawnieando.bsky.social · 18/07/2026

Ushering in 58 years on Earth with cocktails

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Dawn Anderson @dawnieando.bsky.social · 10/07/2026

Might do yet but it looks like it’s not just Count Binface who is taking part. What a time to be alive.

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Dawn Anderson @dawnieando.bsky.social · 09/07/2026

No. Politics here are as mad as they are on your side of the pond though

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Dawn Anderson @dawnieando.bsky.social · 09/06/2026

I don’t think I ever want to use Cisco Packet Tracer again 🤣🤣🤣

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Dawn Anderson @dawnieando.bsky.social · 09/06/2026

Sharing good news. My 9th Computer Science and Data Science MSc module results. IT Networks and The Internet around protocols, LANs, switching and hooking up virtual environments. A distinction - 81%. Made up of a 7 week workbook using Cisco Packet Tracer and 3000 word essay on networking security.

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Dawn Anderson @dawnieando.bsky.social · 05/06/2026

Thanks for having me #SMX. Here are my slides on RAG, Context Graphs and Agents www.slideshare.net/slideshow/ex...

slideshare.net

Client Challenge

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Dawn Anderson @dawnieando.bsky.social · 02/06/2026

Headed to Boston to deliver the SEO keynote at SMX Advanced. Hope to see some of you there

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Dawn Anderson @dawnieando.bsky.social · 31/05/2026

Great Manchester half done. After 9 weeks of injury I ran walked it but still was not a horrific time. Just glad to be running again and participate in the atmosphere

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Dawn Anderson @dawnieando.bsky.social · 31/05/2026

En route to run walk Great Manchester half marathon. Will be happy to just complète it after 9 weeks of injury

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Dawn Anderson @dawnieando.bsky.social · 18/05/2026

Not there but will be following. We need you to share what’s happening :)

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Dawn Anderson @dawnieando.bsky.social · 18/05/2026

SEO socials are so tiring. Same narcissists continuously sharing conflicting content (GEO is good then GEO is bad is just one example). Truth doesn’t matter as long as they’re ‘visible’. Incredibly fatiguing.

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Dawn Anderson @dawnieando.bsky.social · 06/05/2026

Thanks Ramon. Much appreciated.

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Dawn Anderson @dawnieando.bsky.social · 06/05/2026

Indeed. Pre-order because it’s not ready yet.

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Dawn Anderson @dawnieando.bsky.social · 06/05/2026

Packt have just told me there is a limited time offer on Amazon for pre-orders for my forthcoming book, The AI SEO Playbook and asked me to share. I am increasingly intrigued as I write this book and guarantee you will not find the info I am writing on any regurgitating AI blah blah blogs or books.

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Dawn Anderson @dawnieando.bsky.social · 02/05/2026

Reinjured my ankle on a pesky unexpected hotel step at Brighton SEO. Back to physio and running delayed again. Cannot believe it.

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Dawn Anderson @dawnieando.bsky.social · 01/05/2026

Yay. Assignment number 9 of 10 on my MSc Computer Science with Data Science submitted. Just one more assignment and a dissertation to complete. Found this IT Networks and Protocols module very challenging.

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Dawn Anderson @dawnieando.bsky.social · 29/04/2026

Brighton SEO bound and the weather is absolutely glorious. Look forward to seeing old friends and meeting new folks and perhaps taking in some sun outside The Fortune of War on Brighton beach. Sunnies at the ready.

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Dawn Anderson @dawnieando.bsky.social · 22/04/2026

Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB

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Dawn Anderson @dawnieando.bsky.social · 19/04/2026

Gutted to have missed today’s Manchester Marathon due to injury. Went down there to watch today. Brilliant inspiration and atmosphere. From experience, running a marathon is no easy feat. Entered for next year.

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Dawn Anderson @dawnieando.bsky.social · 14/04/2026

Thanks for the mention @johnmu.com and also for the heads up @lilyray.nyc

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Dawn Anderson @dawnieando.bsky.social · 31/03/2026

Yesterday I got news I won’t be able to run my 5th marathon in Manchester in April due to an injury which won’t be healed in time. Today I got news of 92% and Distinction for my latest assignment in my MSc Computer Science with Data Science studies. That’s life. Down one day, up the next. Onward 🏃🏻‍♀️🏃🏻‍♀️

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Reposted by Dawn Anderson

ECIR 2026 @ecir2026.eu · 28/03/2026

Tomorrow, ECIR 2026 kicks off in Delft! 🎉 Day 1: tutorials & workshops at TU Delft's Aula, ending with a welcome reception. With over registered 450 attendees it's going to be a great few days. Don't forget: clocks spring forward tonight! ☀️🕐 We're bagged and ready 🎒 #ECIR2026 #IR #NLP #RecSys

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Dawn Anderson @dawnieando.bsky.social · 25/03/2026

I finished my deck for SEO for Paws charity conference last night and my favourite slide contained these photos of Bert and Ted. I’ll be speaking on informational retrieval powering AI search. Register below. www.seocharity.com/upcoming-con...

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Reposted by Dawn Anderson

John Mueller @johnmu.com · 19/03/2026

Saying "I don't know" gets you further overall than the few times you can skate by while faking it & making something up. The self-confidence to so that you don't know (and then working to figure out more) is a super-power.

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Reposted by Dawn Anderson

Andrew Optimisey @optimisey.com · 17/03/2026

After accidentally announcing this a couple of days earlier than planned... suppose I'd better share this here too! The brilliant @dawnieando.bsky.social is speaking at the 'Comeback' Optmisey #SEO event on 23rd April. Grab a FREE ticket before they're all gone: optimisey.com/optimisey-me...

A promo image for the next free Optimisey SEO Event, announcing Dawn Anderson as a speaker

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Dawn Anderson @dawnieando.bsky.social · 09/03/2026

I appreciate all the women in my life and industry every day. Not just today. You should too. That’s all.

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Reposted by Dawn Anderson

AlexHarford-TechSEO @alexharfordseo.bsky.social · 04/03/2026

The best SEO article I've read this year. Please read and share with anyone who will benefit. Dawn Anderson sensibly debunks & demystifies the biggest LLM optimisation myths (chunking, information gain, llms.txt). A timely reminder to keep that critical thinking hat on.

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Reposted by Dawn Anderson

John Mueller @johnmu.com · 04/03/2026

If you're looking into buying GEO / AEO services, read this first.

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Dawn Anderson @dawnieando.bsky.social · 03/03/2026

Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO. www.womenintechseo.com/knowledge/ge...

womenintechseo.com

Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space

An evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.

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Reposted by Dawn Anderson

Anton Shulke @antonshulke.bsky.social · 27/02/2026

It was a great opening session SEO+ (AI SEO/AEO) in 2026 with @shelleywalsh.bsky.social @aleyda.bsky.social @dawnieando.bsky.social Cindy Krum via @duda.co www.youtube.com/watch?v=G84J...

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Dawn Anderson @dawnieando.bsky.social · 25/02/2026

Honoured to be delivering the SEO Keynote at SMX Advanced in Boston.

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Dawn Anderson @dawnieando.bsky.social · 23/02/2026

I can now share that I have been commissioned by a publishing house to write a book on AI Search Optimisation. Publication is due later this year. Very honoured to have been approached by the publishers to be an author. Many emerging myths will be debated and possibly debunked in the book for sure.

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Dawn Anderson @dawnieando.bsky.social · 15/02/2026

Nice while it lasted. Chucking it down again today in Manchester.

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Dawn Anderson @dawnieando.bsky.social · 15/02/2026

En route to run the Media City Half Marathon. Part of my forthcoming Manchester Marathon training plan. Second half marathon of 2026 today 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

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Dawn Anderson @dawnieando.bsky.social · 06/02/2026

Such amazing vibes at #WTFest yesterday. It was my first Women in Technical SEO event and it most certainly won’t be my last. What an effervesent community. Such enthusiasm and energy. Great to present in the session with Aleyda Solís with excellent MC from Hannah Smith ❤️❤️❤️

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Reposted by Dawn Anderson

Anton Shulke @antonshulke.bsky.social · 03/02/2026

MegaWebinar 5-hours of SEO in the age of AI Feb 26 live with @rustybrick.com @aleyda.bsky.social CindyKrum @dawnieando.bsky.social @dixonjones.bsky.social @dergal.bsky.social @nataliavv.bsky.social and many more Register now! www.duda.co/webinars/seo...

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Dawn Anderson @dawnieando.bsky.social · 04/02/2026

MSc Computer Science with Data Science Assignment 7 of 10 results are in. This one was data visualisation and I got another distinction. Really enjoyed this module. Tableau is definitely amongst my new favourite tools. Only 3 modules and a dissertation remains. Hopefully completed by end of October

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Dawn Anderson @dawnieando.bsky.social · 24/01/2026

Won my age category again in our Harriers Road Running Championship

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