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David Sidhu

@davidmsidhu.bsky.social
1.4K followers 172 following 194 posts

Assistant Professor at Carleton University 🇨🇦 | PI of the classilab.ca I study cognition, language, and multimodality (sound symbolism, iconicity, embodied cognition). Convinced that John Lennon is the bouba and Paul McCartney is the kiki.

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David Sidhu @davidmsidhu.bsky.social · 27/09/2026
Please repost!🙏 I’ll be recruiting grad students this year! Looking for students passionate about language and cognition. Some topics could include: -Iconicity and Bouba/Kiki -Embodied Cognition -General Semantic Effects in Word Processing See what we‘ve been up to: classilab.ca DM or email me!
classilab.ca
About — CLaSSI Lab
The CLaSSI Lab is headed by Dr. David Sidhu at Carleton University, in the Department of Psychology. We explore questions related to language and cognition, using a variety of experimental techniques ...
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David Sidhu @davidmsidhu.bsky.social · 26/09/2026
How do YOU take and organize notes on journal articles and the literature? 📝 I don’t mean what app do you use. I mean what do you write and how do you store them? I’m always looking for a better system.
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David Sidhu @davidmsidhu.bsky.social · 23/09/2026
A new Conversation piece from myself and Drs. Johanna Peetz and Rachel Burns, describing our study on snack names! theconversation.com/snack-names-...
theconversation.com
Snack names influence how filling we imagine they will be — new research
Most people are likely unaware of how the sounds of brand names affect them.
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Mark Thornton @markthornton.bsky.social · 11/09/2026
The psychology job market may be showing some early signs of regaining strength, relative to last year. A week ago last year, fewer than 200 jobs had been listed - today, it is nearly 300, a figure we didn't hit till early October in '25. #psychjobs #neurojobs #academicjobs
Bar graph showing the number of academic jobs in psychology by area over the years from 2007-2026.
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David Sidhu @davidmsidhu.bsky.social · 22/08/2026
Really good episode!
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David Sidhu @davidmsidhu.bsky.social · 13/08/2026
🚨 New paper alert! Can the sounds in a food brand name make it sound more or less filling? 🍫🍪 Think about the impression you get from “Rolo” vs “Twix”. We found that the answer is yes! Thread below 👇.
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David Sidhu @davidmsidhu.bsky.social · 07/08/2026
I put together a writing guide for my lab. It's available here if anyone is interested! classilab.ca/resources/wr...
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David Sidhu @davidmsidhu.bsky.social · 01/07/2026
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David Sidhu @davidmsidhu.bsky.social · 28/06/2026
🇨🇦🇨🇦🇨🇦🇨🇦🇨🇦🎉🎉🎉🎉🎉
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David Sidhu @davidmsidhu.bsky.social · 17/06/2026
Very excited to share this new paper, along with Pragati Parajuli and @emij.bsky.social! www.sciencedirect.com/science/arti... In it we show that English words whose sounds match their level of emotional arousal are responded to faster, more accurately, and are better remembered!
sciencedirect.com
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David Sidhu @davidmsidhu.bsky.social · 15/06/2026
Looking at code from a five year old project.
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Dr. Damien P. Williams, dread portent down from a mountain cave @wolven.blacksky.app · 12/06/2026
Dave Eggers, on NPR's Wildcard with Rachel Martin: www.npr.org/2026/06/11/n...
"This is the first time in history when a whole generation is being told or tempted to have a machine write for them to express themselves. But I say like you are one of one unprecedented in the history of human evolution. There's only one of you. …There's never been you in Ever, and there never will be another one of you. So to give your voice to a machine, to say 'speak for me, I'm going to be silent and I'm going to tell a machine to express myself or to tell my narrative,' is such a crime against yourself.

"It's so dystopian, beyond anything I could do in a dystopian novel— and I did a lot; I never saw this coming— would be an entire generation tempted and too many of them acquiescing to the the silencing of their own voice in favor of a bland unthinking machine to voice their souls.

"But if you can tell them, 'even your roughest drafts, even your most disjointed seeming thoughts are going to be valid; and your voice is essential; the human chorus is incomplete without your voice; and I'm going to listen to whatever you say, even the rough drafts, whatever; I want those; I want to see it all," then we can make sure that that they're heard and that they feel like there are humans out there that want to hear that voice and not the machine processed voice.

"…Good lord, we're at a really scary time, you know, but every adult has to be that person. Every teacher, every parent has to be the one saying, 'Do not do this.' Your voice is the only thing that you have naturally. It's the one thing that nobody can replace. So let's hear your truth. Even if it's raw, even if it's unpolished, even if it doesn't come in the five paragraph essay or whatever. Like, let's let's have it straight from you."
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Michael Okun @michael-okun.bsky.social · 10/06/2026
I’ve officially resigned as Associate Editor for Frontiers in Systems Neuroscience. It used to be a reputable journal, but became a case study in how forced automation destroys academic integrity. 👇
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David Sidhu @davidmsidhu.bsky.social · 29/05/2026
@elsevierconnect.bsky.social The corrections I requested during proofing were not made and my article is now online with the incorrect figures. Customer service has been unresponsive. Can you tell me what I should do?
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Anna Hughes 🍁 @annaghughes.bsky.social · 24/04/2026
I love when scientists release papers. Where were you hiding them
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Daniel Lakens @lakens.bsky.social · 16/05/2026
Can strongly recommend Richard Hamming's book The Art of Doing Science and Engineering: Learning to Learn. A bit old, but still great insights. It is an expanded version of his famous talk You and Your Research, which is also worth watching: youtu.be/a1zDuOPkMSw?...
youtu.be
Hamming, "You and Your Research" (June 6, 1995)
Intro: I have given a talk with this title many times, and it turns out from discussions after the talk I could have just as well have called it "You and Your Engineering Career," or even "You and…
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David Sidhu @davidmsidhu.bsky.social · 13/05/2026
A new conversation piece about words that look like their meanings! theconversation.com/when-words-l...
theconversation.com
When words look like their meaning, we process them faster, new research reveals
Bubble, hoop, wiggle, bed: Some words bear an uncanny resemblance to the shape of the object or action they describe. And we tend to process them faster.
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Simon Hammann @simonhammann.bsky.social · 20/04/2026
Don't be shy to take on a little two-week side project. These five months will be the most precious three years of your academic journey.
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David Sidhu @davidmsidhu.bsky.social · 28/04/2026
Really excited to share this new paper. It's been a pet project of mine for almost three years. Words that LOOK like their meanings ("bed", "bubble", "look") are processed faster on lexical decision tasks. doi.org/10.1016/j.co...
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David Sidhu @davidmsidhu.bsky.social · 01/04/2026
Trying to convince myself to delete an analysis I love but a reviewer does not.
media.tenor.com
a man with a beard and glasses is talking to another man in a cave and saying `` let it go '' .
ALT: a man with a beard and glasses is talking to another man in a cave and saying `` let it go '' .
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David Sidhu @davidmsidhu.bsky.social · 30/03/2026
Talking about managing rejection in my seminar today and I'll be sharing these quotes from the worst review I've gotten so far. What is yours?
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Gary Lupyan @glupyan.bsky.social · 28/03/2026
What a fun conversation! @mcxfrank.bsky.social @kensycoop.bsky.social !
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Prof. Dr. Asli Ozyurek @asliozyurek.bsky.social · 26/02/2026
📣📣📣Job alert Multimodal Language Department Max Planck Institute for Psycholinguistics MAX PLANCK RESEARCH GROUP LEADER POSITION (W2 BBESG) lnkd.in/eaq5MW9a
lnkd.in
LinkedIn
This link will take you to a page that’s not on LinkedIn
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NPR @npr.org · 19/02/2026
A surprising new study shows that baby chickens react the same way that humans do when tested for something called the "bouba-kiki effect," which has been linked to the emergence of language. n.pr/4rBdZgj
n.pr
Baby chicks link certain sounds with shapes, just like humans do
A surprising new study shows that baby chickens react the same way that humans do when tested for something called the "bouba-kiki effect," which has been linked to the emergence of language.
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David Sidhu @davidmsidhu.bsky.social · 04/02/2026
So excited to see the Oxford Handbook of Iconicity in Language come out!! Here is my chapter on Experimental approaches to sound symbolism: academic.oup.com/edited-volum...
academic.oup.com
Experimental approaches to sound symbolism
AbstractThis chapter explores the phenomenon of sound symbolism: associations between language sounds and particular perceptual and/or semantic properties.
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Yoïn van Spijk @yvanspijk.bsky.social · 01/02/2026
The pronunciation of a language is always changing. Its sounds don’t change randomly. Their articulation shifts ever so slightly. Over the centuries, though, the result can be huge. Click my video to hear and see how Proto-Germanic *staumaz became English ‘steam’ over the course of two millennia.
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David Sidhu @davidmsidhu.bsky.social · 25/01/2026
Right before clicking “Insert Footnote”
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Open Encyclopedia of Cognitive Science bot @oecs-bot.bsky.social · 16/01/2026
Iconicity by David M. Sidhu: doi.org/10.21428/e2759450.515b2685
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David Sidhu @davidmsidhu.bsky.social · 25/12/2025
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David Sidhu @davidmsidhu.bsky.social · 18/12/2025
1/5 New paper led by Peggy Liaw, with @pennypexman.bsky.social and @lorreggin.bsky.social on the development of name sound symbolism! onlinelibrary.wiley.com/doi/epdf/10....
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Oded Rechavi @odedrechavi.bsky.social · 22/11/2025
Reviewer asking the authors to add 10 references from their lab
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David Sidhu @davidmsidhu.bsky.social · 18/11/2025
When you think you’ve finally gotten through the last round of reviews. Reviewer 2:
media.tenor.com
a picture of yoda with the words no there is another on the bottom
ALT: a picture of yoda with the words no there is another on the bottom
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Fernanda Ferreira @fernandaedi.bsky.social · 23/10/2025
Nothing in teaching gives me anxiety like trying to get across the Baddeley & Hitch working memory model. Any tips to make it intuitive to undergrads? especially the episodic buffer?
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David Sidhu @davidmsidhu.bsky.social · 23/10/2025
Is there anything more terrifying than reading “This form must be completed using Adobe Acrobat Reader”? 😱😱😱
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David Sidhu @davidmsidhu.bsky.social · 22/10/2025
Here is an OpenAI generated video for a 90s Lexical Decision Task toy.
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David Sidhu @davidmsidhu.bsky.social · 22/10/2025
The new video generator from OpenAI is pretty wild. This is what I got when I asked for an HBO show about a lab studying the Bouba/Kiki Effect.
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samuel mehr @mehr.nz · 08/10/2025
JEP: General; Psych Science; Nature Human Behaviour
Photo of a Kansas City Chiefs press conference with Andy Reid, Travis Kelce, and Patrick Mahomes. Reid is wearing a gray suit and red tie with a lapel pin. Kelce is wearing a camp-style short-sleeved shirt with a bird print, along with a  suede cap, and Mahomes is wearing a white collared shirt, a pink checkered double-breasted vest, and a pale pink tie.
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Kirby Conrod @kirbyconrod.bsky.social · 22/09/2025
Please boost! #linguistics student here at Swarthmore is running a survey for English speakers (who don't know Mandarin / any other tone languages) about how we learn tones. Take a few minutes to help out with this student research! swarthmore.az1.qualtrics.com/jfe/form/SV_...
swarthmore.az1.qualtrics.com
Online Survey Software | Qualtrics Survey Solutions
Qualtrics sophisticated online survey software solutions make creating online surveys easy. Learn more about Research Suite and get a free account today.
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David Sidhu @davidmsidhu.bsky.social · 10/09/2025
A weirdo question I asked my class today. DRC and Triangle Models, which is the "maluma" and which is the "takete"?
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David Sidhu @davidmsidhu.bsky.social · 01/09/2025
This is an AMAZING daily word puzzle game! www.minutecryptic.com
minutecryptic.com
Minute Cryptic
Solve a clue with a hidden meaning
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David Sidhu @davidmsidhu.bsky.social · 28/08/2025
A Conversation piece @pennypexman.bsky.social and I wrote about how the sounds of names might affect hiring decisions. theconversation.com/whats-in-a-n...
theconversation.com
What’s in a name? How the sound of names can bias hiring decisions
New research shows that even the sound of a name can influence how job candidates are judged.
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David Sidhu @davidmsidhu.bsky.social · 08/08/2025
I see your Pomodoro Technique, and I raise you one Isolator Technique.
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David Sidhu @davidmsidhu.bsky.social · 07/08/2025
Interesting podcast episode! www.theringer.com/podcasts/pla... l
theringer.com
Will AI Usher In the End of Deep Thinking? - The Ringer
One of the questions I get most is that if AI tools can read faster than us, synthesize better than us, and write faster than us, what’s our place in the loop? Cal Newport, author of ‘Deep Work&...
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David Sidhu @davidmsidhu.bsky.social · 06/08/2025
I've been revising my lab manual. After a few minutes I realised that the only changes I was making was turning exclamation marks into periods. Is that a sign of progress?
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Dr. Kira McCabe @kiraomccabe.bsky.social · 05/08/2025
ATTN Carleton University undergrad and grad students! My master's student is trying to recruit people for her thesis project. Please share this widely and consider participating if you are willing! Thanks! @carleton.ca
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David Sidhu @davidmsidhu.bsky.social · 29/07/2025
Attending CogSci this year? Come and see these two virtual posters from the lab!
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Word Family Friday @wordfamilyfriday.bsky.social · 17/07/2025
This is now live! You can generate custom word family graphs! lab.aidanem.com/wordfamily/ At least theoretically, I'm not sure the unimproved interface is actually usable by anyone other than me.
lab.aidanem.com
Word Families - AidanEM Lab
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Oded Rechavi @odedrechavi.bsky.social · 16/07/2025
This is still the picture Harry Potter uses for his lab website
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David Sidhu @davidmsidhu.bsky.social · 02/07/2025
Will you be at CSBBCS/EPS in Dundee? Come and take a look at these presentations from the lab!
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David Sidhu @davidmsidhu.bsky.social · 27/06/2025
How I feel starting a sentence with "Interestingly,..." when what follows isn't that interesting.
media.tenor.com
a man with a beard is wearing a hooded jacket and talking on a cell phone .
ALT: a man with a beard is wearing a hooded jacket and talking on a cell phone .
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