iiinova — where your digital self keeps evolving

Darryl Sparey 📈 @darrylsparey.bsky.social · 28/02/2025

@profgalloway.com hey Prof G, just got targeted with an Instagram ad which I think is a hoax / scam as I’ve never heard you recommend stock picks before? I’ve added screenshots below, if it is you might want to report to Meta? Love your work, LOVE Algebra of Happiness and Wealth! 👍🏻

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Darryl Sparey 📈 @darrylsparey.bsky.social · 16/01/2025

Is this coming soon from the @cipr.co.uk?! I jest of course, but as an agency that’s committed to every single member of our senior team being Accredited or Chartered, I really see the value in professional accreditation and CPD. Other professions require certification, why not #PR?

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Darryl Sparey 📈 @darrylsparey.bsky.social · 07/12/2024

Awesome to see more coverage of our latest #CoverageToCapital research at Hard Numbers 📈 this time looking at #AI and #Reputation. Thanks very much to the good folks of @prweekuk.bsky.social for the write-up

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Darryl Sparey 📈 @darrylsparey.bsky.social · 05/12/2024

Big thanks to @althomas.bsky.social and @communicatemag.bsky.social for this write-up of our latest #CoverageToCapital research into AI and #Reputation. Particularly given the importance we found that earned media has in shaping LLM output! #PR

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Reposted by Darryl Sparey 📈

Tom Rouse @tomrouse.bsky.social · 05/12/2024

Genuinely surprised how little AI LLMs are using social media as a source for info - just 1% of content about brands comes from it according to new research from @darrylsparey.bsky.social and @paulstollery.bsky.social's team at Hard Numbers www.hardnumbers.co.uk/research-rep...

hardnumbers.co.uk

Research - Reputation in the Age of AI

How Large Language Models (LLMs) influence perceptions of Quality, Trust, Innovation, and Value in brand communications

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Darryl Sparey 📈 @darrylsparey.bsky.social · 02/12/2024

A great initiative here from two very fine fellows, @prcavalry.bsky.social’s Nigel Sarbutts and @rodcartwright.bsky.social. Always great to support freelancers too with awards. Even better to pay their invoices on time.

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Darryl Sparey 📈 @darrylsparey.bsky.social · 28/11/2024

Delighted to have made it Into my first Starter Pack, having only recently joined @bsky.app! Thank you very much @prca-hq.bsky.social!

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