iiinova — where your digital self keeps evolving

Andrew Thomas @althomas.bsky.social · 07/01/2025

Two weeks away. Great sign ups so far - I'm as much looking forward to the networking as I am to the conference sessions! www.communicatemagazine.com/conferences/... #internalcomms #internalcommunications #IC

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Andrew Thomas @althomas.bsky.social · 07/01/2025

www.communicatemagazine.com/news/2025/uk... Surveys for the annual ranking of the UK Top 50 in brand video & corporate film are now open. This year - separate categories for in-house & independent teams. And, of course, being shortlisted in the Lens Awards for Corporate Video helps in your ranking

communicatemagazine.com

UK Top 50 and in-house video surveys 2025 open

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Andrew Thomas @althomas.bsky.social · 17/12/2024

If you’re in internal comms, this is just the best conference going - and at £145, phenomenal value.

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Andrew Thomas @althomas.bsky.social · 16/12/2024

According to OneFifty’s ‘People Over Pages’ report, CEOs get 35% more LinkedIn engagement than their company accounts, despite having less than 10% of the following. We explored this over a fabulous breakfast we co-hosted with OneFifty a few weeks ago. www.communicatemagazine.com/news/2024/br...

communicatemagazine.com

Breakfast with Communicate magazine: How human is your CEO online?

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Andrew Thomas @althomas.bsky.social · 13/12/2024

I love it when people go that bit further on the card for your Secret Santa gift!

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Andrew Thomas @althomas.bsky.social · 12/12/2024

Google photos just gave me a ‘memory’ of my wedding. My anniversary isn’t actually for another 8 days - is this a deliberate ploy to remind me to go out and buy an anniversary present??

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Andrew Thomas @althomas.bsky.social · 11/12/2024

Bit of a disconnect - almost two-thirds of employees feel more aligned with a company’s vision through interactive video, but only one-third of companies are using it! www.communicatemagazine.com/news/2024/vi...

communicatemagazine.com

Video boosts engagement, but interactivity is lacking

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Andrew Thomas @althomas.bsky.social · 11/12/2024

wrappedaipodcast.spotifycdn.com/i7xgEaRwh0hw... I’m loving the Google NotebookLM ‘podcast’ of my Spotify Wrapped. I know the ‘hosts’ aren’t real but I think even they were slightly shocked that I was in the top 0.01% of listeners to Anish Kumar’s Little Miss Dynamite!

wrappedaipodcast.spotifycdn.com

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Andrew Thomas @althomas.bsky.social · 09/12/2024

For the past 5 years I've taken part in Concern UK's Ration Challenge, raising money & awareness of refugees globally. The Syrian conflict created 6m refugees, with 7.2m displaced internally. Amazing that so many will now hopefully be able to go home. I so hope the next stage runs smooth.

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Andrew Thomas @althomas.bsky.social · 06/12/2024

What a week - two days in New York, discussing next year's Transform Awards North America (and the New York conference) and then straight back for two days of judging the Transform Awards Europe. According to my sleep tracker app, this week I've met 9% of my sleep target!

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Andrew Thomas @althomas.bsky.social · 30/11/2024

Okay Bluesky, I've just bought myself a Plaud AI recorder. Anyone got any tips on getting the most out of it? #plaud #plaudnote #plaudpin #AIrecorder

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Andrew Thomas @althomas.bsky.social · 28/11/2024

What’s the point in having a purpose statement if you’re not going to bother implementing it? You might as well go down the Google route (Don’t Be Evil) and have something anodyne and unmeasurable

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Reposted by Andrew Thomas

Communicate magazine @communicatemag.bsky.social · 28/11/2024

Business leaders are increasingly expected to be well-trained and polished in media relations. What are the implications for reputation management. www.communicatemagazine.com/features/202...

communicatemagazine.com

The value of media training for business leaders Business leaders are increasingly expected to be well trained and polished in media relations. Amy Fallon explores what this means for reputation manag...

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Reposted by Andrew Thomas

Rob Brown @rob-brown1.bsky.social · 27/11/2024

This is genuinely fascinating. Perhaps generating traffic for other media key to the success of BlueSky. As all other social platforms now downgrade links, Bluesky could become the natural home for news organisations.

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Andrew Thomas @althomas.bsky.social · 27/11/2024

Woohoo - Communicate magazine is now on Bluesky! bsky.app/profile/comm...

bsky.app

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Andrew Thomas @althomas.bsky.social · 27/11/2024

I so loved this conference last year... and so did everyone else, judging by the LinkedIn comments I saw at the time. www.communicatemagazine.com/conferences/...

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Andrew Thomas @althomas.bsky.social · 25/11/2024

I missed this story in Communicate last week. "Research finds 77% of agencies experience intellectual property theft once or twice annually." www.communicatemagazine.com/news/2024/on... That's a crazy amount.

communicatemagazine.com

One in two agencies suffer IP theft

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Andrew Thomas @althomas.bsky.social · 22/11/2024

Oh man! Is there any more stressful a rite of passage than your first dinner party. My 15yr old wanted one for a birthday party! They’ve made it to the first course. All the tears, explosions and drama in the prep have disappeared and now all I can hear is laughter and merriment. Phew!

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Andrew Thomas @althomas.bsky.social · 21/11/2024

Celebrating at the Transform Awards ANZ last night. #TransformAwards

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Andrew Thomas @althomas.bsky.social · 20/11/2024

Are all the armchair brand experts really up in arms over Jaguar’s new visual identity? Or the 30 second promo film that accompanied its launch.

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Andrew Thomas @althomas.bsky.social · 19/11/2024

What kind of cheeky f_ery is this? I'm currently mid-flight, Singapore to Sydney. I had a bit of a sleep, then did some work & now about to go back to sleep & ive just realised the person (a stranger) on the aisle seat (the middle seat is empty) has all three pillows from our seats. He's fast asleep

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Andrew Thomas @althomas.bsky.social · 18/11/2024

I’m not American, so what do I know, but I thought one of the appeals of Trump was his stand against ‘the swamp’. Surely keeping the ethics report of Matt Gaetz under wraps is about as swampy as it gets!

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Andrew Thomas @althomas.bsky.social · 17/11/2024

Well, I wasn’t expecting that!

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Andrew Thomas @althomas.bsky.social · 16/11/2024

Clearing out my dressing room this morning and came across over half a dozen patterned and coloured cloth facemasks, not worn since Covid. I can hardly remember wearing them, let alone buying them. Like everyone else I’ve just blanked those days out.

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Andrew Thomas @althomas.bsky.social · 14/11/2024

Can you imagine if the corporate comms space had the same kind of hype that John Lewis gets for its annual schmaltzy TV ad? A thousand posts on LinkedIn commenting on eg AstraZeneca’s latest annual report, or the world wetting itself in advance of eg National Grid releasing its Net Promoter score

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Andrew Thomas @althomas.bsky.social · 14/11/2024

I’m going to do a shed load of brand related hashtags to draw the brand design agencies out. If you see one, follow me and we can make Bluesky work #brand #branddesign #brandstrategy #visualidentity #design #wayfinding #typeface #transform #transformawards #brandtransformation #digitaltransformation

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Andrew Thomas @althomas.bsky.social · 12/11/2024

Good luck to all those at the Corporate & Financial Awards tonight. #CFAwards

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Andrew Thomas @althomas.bsky.social · 12/11/2024

www.transformmagazine.net/articles/202... The Brand Finance Global City Index is out. It’s the second year and once again London’s at the top! I love travelling to other cities but I always love that feeling of flying over London, heading to LHR, knowing I’m coming home. @brandfinance.bsky.social

transformmagazine.net

London calling: English capital named world’s best city brand

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Andrew Thomas @althomas.bsky.social · 12/11/2024

Hello Bluesky! It’s the Corporate & Financial Awards tonight. Good luck to all those shortlisted. #CFAwards

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