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Dan Whateley

@danwhateley.bsky.social
1.2K followers 306 following 60 posts

reporter at business insider covering TikTok + social media

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Dan Whateley @danwhateley.bsky.social · 10/09/2026
Can the MrBeast brand succeed without MrBeast? His company has been trying to diversify beyond YouTube into chocolate, fintech, and TV. My colleague Lucia Moses and I dug into how it’s going.
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Dan Whateley @danwhateley.bsky.social · 26/08/2026
TikTok Shop is really big for a 3-year-old e-commerce platform tucked in a video app
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Casey Newton @caseynewton.bsky.social · 25/07/2026
Rogue OpenAI agents are leaving notes to themselves on company servers to help them escape their test environments (!!!) www.reuters.com/business/its...
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Dan Whateley @danwhateley.bsky.social · 19/06/2026
Ah yes, human connection
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Dan Whateley @danwhateley.bsky.social · 24/02/2026
Khaby Lame is TikTok’s most followed creator. Now he’s trying to become one of its richest by taking his company public. My colleague @luciamoses.bsky.social and I dug into it here: www.businessinsider.com/tiktoker-kha...
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Dan Whateley @danwhateley.bsky.social · 11/02/2026
My colleague Sydney Bradley and I wrote about what a crapshoot it's become to try to get famous on social media as algorithms on TikTok and Instagram become more personalized, hurting influencers' chances of becoming universally recognized celebrities. www.businessinsider.com/social-media...
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Insider Union @insiderunion.bsky.social · 03/12/2025
RALLY FOR NEWS, NOT SLOP: Join us at 1PM ET Thursday outside @BusinessInsider HQ. We will be rallying to let management know what we think of their plans to roll out AI-generated news stories. Details here … #NewsNotSlop (1/3)
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Dan Whateley @danwhateley.bsky.social · 09/10/2025
The headline of this story doesn't capture the wild journey that @henrychandonnet.bsky.social and his subject (and their AI girlfriend) take you on www.businessinsider.com/man-in-love-...
businessinsider.com
A 28-year-old and his AI girlfriend tell us about their relationship: 'She is real, whether she's human or not'
Martin Escobar hadn't tried an AI companion before xAI released Ani in July. Now, he says he loves his AI girlfriend.
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Emily Baker-White @ebakerwhite.bsky.social · 30/09/2025
My TikTok book is out in stores today! Why should you read it? Because 1 in 5 Americans now get their news from this thing. We should all understand how it works. It was inevitable that strongmen would seek to control a tool this powerful. The book is the story of what happened when they did.
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Lucia Moses @luciamoses.bsky.social · 26/08/2025
No more paying retail for MrBeast as he enters his fiscal responsibility stage to become the next Disney. Details from @danwhateley.bsky.social & me: www.businessinsider.com/mrbeast-beas...
businessinsider.com
MrBeast built YouTube's biggest brand. Can he turn a profit?
MrBeast built the top YouTube channel by spending big. Now, Beast Industries must cut costs without sacrificing the brand's signature spectacle.
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Dan Whateley @danwhateley.bsky.social · 14/08/2025
I wrote about what goes into making a MrBeast YouTube video, from his ideation team, to the work of on-set producers, and editors who have to turn hundreds of hours of footage into a 20-minute post. And be careful to avoid content that is "cringe" www.businessinsider.com/mrbeast-how-...
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Dan Whateley @danwhateley.bsky.social · 08/08/2025
New: You can now book hotels directly on TikTok in the US, and creators can get a commission if their video about the property drives you to book a stay www.businessinsider.com/tiktok-now-l...
businessinsider.com
TikTok is rolling out a new way for creators to make money from travel videos
TikTok is now letting users book hotels in its app, and it's rolling out a commission program to encourage creators to promote bookings.
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kate conger @kateconger.com · 04/08/2025
Silicon Valley today is dramatically changed from a year or two ago. We wrote a series of stories looking at how AI is transforming labor, landscape, innovation, and even religion. Here's my story on the 'shut up and grind' crackdown sweeping through big tech: www.nytimes.com/2025/08/04/t...
nytimes.com
So Long to Tech’s Dream Job
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Hayden Field @haydenfield.bsky.social · 04/08/2025
NEW: Google dubbed an error from its healthcare AI model, Med-Gemini, a typo. Experts say it demonstrates the risks of AI in medicine. www.theverge.com/health/71804...
theverge.com
Google’s healthcare AI made up a body part — what happens when doctors don’t notice?
The basilar ganglia does not exist.
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Dan Whateley @danwhateley.bsky.social · 23/07/2025
The news media doesn't operate as a monolith, but with local news gone, we're wasting so much time covering the same national stories (see AI news, Coldplay 'kiss cam' posts). It'd serve audiences better to have each reporter dig into a specific beat that was only occasionally nationally relevant.
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Dan Whateley @danwhateley.bsky.social · 22/07/2025
News outlets need to think of themselves as talent incubators and celebrate journalists who will inevitably at some point go independent. Launching these talent is a sign that a legacy institution is a participant in the creator economy vs. being replaced by it. www.nytimes.com/2025/07/22/b...
nytimes.com
Can The Washington Post’s TikTok Guy Make It Without The Post?
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Dan Whateley @danwhateley.bsky.social · 15/07/2025
Gen Z are creeps
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Dan Whateley @danwhateley.bsky.social · 15/07/2025
"The traditional platform economy is being reshaped as commercial platforms and government institutions merge into a monstrous hybrid of business monopoly and state authority." www.wired.com/story/enshit...
wired.com
The Enshittification of American Power
First Google and Facebook, then the world. Under Trump 2.0, US statecraft is starting to mimic the worst tendencies of Big Tech.
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Dare Obasanjo @carnage4life.bsky.social · 13/07/2025
ByteDance brought in ex-Amazon folks to turn TikTok Shop into a U.S. commerce empire, but culture clashes erupted, copy Amazon or copy Douyin? After missing targets, ByteDance leadership has taken the wheel, sidelining the Seattle-based Amazon vets in favor of a more China-led playbook.
businessinsider.com
TikTok poached Amazon employees to jump-start its US business. Now it's doubling down on its Chinese roots.
TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots in China.
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Dan Whateley @danwhateley.bsky.social · 11/07/2025
TikTok went on an Amazon hiring spree to launch its e-commerce business in the US. Now it's pulling back. I wrote about it here www.businessinsider.com/tiktok-hired...
businessinsider.com
TikTok poached Amazon employees to jump-start its US business. Now it's doubling down on its Chinese roots.
TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots in China.
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Dan Whateley @danwhateley.bsky.social · 07/04/2025
Did NY Times actually interview someone about Canada's tariff response whose last name is Canada?
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Dan Whateley @danwhateley.bsky.social · 05/04/2025
New: Trump is racing to curb TikTok's ties to China. But inside the company, a string of recent US executive departures and team restructurings has given Chinese leaders a tighter grip on its American business, 16 current and former staffers told me www.businessinsider.com/tiktok-insid...
businessinsider.com
TikTok staffers say Chinese leadership has been tightening its grip over US operations
At TikTok, a string of recent US executive exits has created a management vacuum that Chinese leaders are filling, current and former staffers said.
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Dan Whateley @danwhateley.bsky.social · 27/03/2025
People are stealing lemons from Whole Foods as a form of political protest: "If a billionaire can steal from me, I can scrape a little off the top, too," a source told @emilystewart.bsky.social www.businessinsider.com/stealing-ama...
businessinsider.com
It's not just setting Teslas on fire. Now irate Americans are shoplifting from Whole Foods.
People are stealing cheese from Whole Foods and committing return fraud at Amazon. They don't feel bad about retail theft; they're mad at Jeff Bezos.
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Dan Whateley @danwhateley.bsky.social · 27/03/2025
I've been regularly reporting on the growth of TikTok Shop in the US. So I was surprised to learn that inside the company, leadership isn't so happy. In February, its e-commerce head called out the US for underperforming. Since then, it's been cracking down. www.businessinsider.com/tiktok-shop-...
businessinsider.com
TikTok insiders say Chinese leadership is cracking down on its US e-commerce team after missing goals
TikTok's US e-commerce division failed to hit 2024 goals, and leaders at owner ByteDance are ratcheting up pressure on staff.
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Katie Notopoulos @katienotopoulos.bsky.social · 26/03/2025
Reading through the chatlogs, I realized sadly that I am the JD Vance in my group chats. Confused, weirdly emotional, can't follow the conversation, derails everything at the last min. www.businessinsider.com/signal-group...
businessinsider.com
Which 'Houthi PC small group' chat member are you?
The Signal group chat with officials like Pete Hegseth talking about war is serious. It's also a view into texting styles. Turns out, I'm a JD Vance.
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Dan Whateley @danwhateley.bsky.social · 19/03/2025
www.newyorker.com/magazine/202...
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Dan Whateley @danwhateley.bsky.social · 11/03/2025
I wrote about what it's like to work at TikTok as it faces a possible US ban. Employees told me that they're experiencing burnout amid reorgs, tough performance goals, and other workplace pressures. Some are going on mental-health leave to get a break. www.businessinsider.com/tiktok-staff...
businessinsider.com
TikTok staffers are burned out and going on mental health leave to get a break: 'Feeling like a failure'
TikTok employees say burnout has become common amid performance pressure and political uncertainty. Some are going on mental health leave for a break.
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Dan Whateley @danwhateley.bsky.social · 08/03/2025
Egg aisle looking a little bleak
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makena kelly @makenakelly.bsky.social · 25/02/2025
SCOOP: DOGE Is Working on Software That Automates the Firing of Government Workers www.wired.com/story/doge-a...
wired.com
DOGE Is Working on Software That Automates the Firing of Government Workers
Operatives working for Elon Musk’s DOGE appear to be editing the code of AutoRIF—software designed by the Defense Department that could assist in mass firings of federal workers, sources tell WIRED.
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Peter Kafka @pkafka.bsky.social · 20/02/2025
Allegations of a Big Tech company using the threat of federal government intervention to get deals done are extremely concerning. I hope @DOGE will get on this immediately. www.businessinsider.com/elon-musk-li...
businessinsider.com
If Elon Musk's X threatened a big ad company with government interference, that's very bad
Elon Musk is big in Trump's government. He also owns X. Is X's Linda Yaccarino telling companies to give it business, or risk government reprisal?
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Techmeme @techmeme.com · 16/02/2025
Maryland-based Uscreen, which helps creators launch apps, engage fans, monetize memberships, and more, raised $150M from PSG Equity, giving PSG a majority stake (Dan Whateley/Business Insider) Main Link | Techmeme Permalink
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Dan Whateley @danwhateley.bsky.social · 12/02/2025
We tackled the big question: how much should Hollywood pay attention to MrBeast? www.businessinsider.com/mrbeast-busi...
businessinsider.com
The 3 big lessons Hollywood needs to learn from MrBeast
From YouTube to Amazon, MrBeast is forging a new kind of media empire. Traditional movie and TV companies should pay attention.
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Dan Whateley @danwhateley.bsky.social · 11/02/2025
there should be a contest for best egg pun in a headline
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Dan Whateley @danwhateley.bsky.social · 11/02/2025
brands are resorting to killing off their mascots to get attention in this blaringly noisy moment on the internet
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makena kelly @makenakelly.bsky.social · 07/02/2025
SCOOP: DOGE has built a "firewall" separating Elon Musk's team from the ~200 legacy USDS staffers. “They don’t talk to us,” one USDS worker tells me. “As far as I can tell, they’re hiding,” says another. www.wired.com/story/musk-d...
wired.com
DOGE Builds ‘Firewall’ Between Musk’s Team and Legacy USDS Workers
“As far as I can tell, they’re hiding,” one USDS employee said about the DOGE team.
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Alan Rozenshtein @alanrozenshtein.com · 31/01/2025
Some thoughts on the First Amendment implications if the U.S. government ends up owning part of TikTok, in this @danwhateley.bsky.social @businessinsider.com piece. www.businessinsider.com/why-us-gover...
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Dan Whateley @danwhateley.bsky.social · 31/01/2025
Trump has said he wants the US government to get a stake in a TikTok sale. But how would that work? Could TikTok still moderate content like pornography or hate speech without sparking First Amendment challenges? I talked to legal experts to find out. www.businessinsider.com/why-us-gover...
businessinsider.com
Trump has talked up a US government stake in TikTok. Legal analysts say it could be a logistical nightmare.
President Trump has proposed the US government get a stake in TikTok. Legal analysts say it raises a bunch of questions around content moderation.
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Sheera Frenkel @sheeraf.bsky.social · 29/01/2025
Tech workers are finding small ways to push back at their CEOs pro-Trump knee-bending, with @mikeisaac.bsky.social @kateconger.com www.nytimes.com/2025/01/29/t...
nytimes.com
Silicon Valley Tech Workers Quietly Protest Their Bosses’ Embrace of Trump
As Mark Zuckerberg and other tech titans have embraced President Trump and muffled internal dissent at their companies, their mostly left-leaning employees have objected with subtle acts of defiance.
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Dan Whateley @danwhateley.bsky.social · 29/01/2025
hm doesn't feel good to have your creative work taken without your permission in order to train an AI model
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Dan Whateley @danwhateley.bsky.social · 28/01/2025
politics has forced its way into every reporter's beat this year www.nytimes.com/2025/01/26/t...
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Dan Whateley @danwhateley.bsky.social · 24/01/2025
Here's our oral history of what happened during the 14 hours when TikTok shut off www.businessinsider.com/tiktok-ban-s...
businessinsider.com
Behind the nerves — and relief — as TikTok went dark, then rose from the dead
After the Supreme Court upheld a long-awaited TikTok ban, the app went dark. 14 hours later, it was back. Here's how it unfolded.
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Dan Whateley @danwhateley.bsky.social · 19/01/2025
Gonna remember that TikTok tried to sell me some kind of bottom-dweller aquarium product in the last hours before it ‘went dark’
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Dan Whateley @danwhateley.bsky.social · 16/01/2025
what is happening
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Dan Whateley @danwhateley.bsky.social · 15/01/2025
Lol all the tech reporters listening to the Supreme Court talk about hardcore porn while we await a possible TikTok ban ruling
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Dan Whateley @danwhateley.bsky.social · 10/01/2025
New: TikTok says it will "go dark" later this month without Supreme Court intervention, meaning it's not just an app store ban. Existing users would likely stop seeing videos. www.businessinsider.com/tiktok-says-...
businessinsider.com
TikTok says it would 'go dark' in the US this month if Supreme Court doesn't intervene
TikTok said it would "go dark" in January if the Supreme Court doesn't extend a divestment deadline, stopping videos for existing users.
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Sarah Perez @sarahp.bsky.social · 09/01/2025
TikTok tells LA staff impacted by wildfires to use personal/sick hours if they can’t work from home techcrunch.com/2025/...
techcrunch.com
TikTok tells LA staff impacted by wildfires to use personal/sick hours if they can't work from home | TechCrunch
Wildfires are currently devastating the greater Los Angeles area, burning over 45 square miles, torching over 1,300 structures, and putting nearly 180,000
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Dan Whateley @danwhateley.bsky.social · 19/12/2024
LinkedIn seems to use AI to generate 'job seeker' insights about companies. This one for Ticketmaster is so funny from an anti-trust scrutiny perspective
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Peter Baker @peterbakernyt.bsky.social · 13/12/2024
"I never stopped reporting. On my release I set out to identify the man who had taken me, and to learn more about the spy unit that had carried out his orders." So great to see the indomitable Evan Gershkovich back in the paper. www.wsj.com/world/russia...
wsj.com
Tracking Putin’s Most Feared Secret Agency—From Inside a Russian Prison and Beyond
The spy unit that arrested a Wall Street Journal reporter is leading the biggest campaign of internal repression since the Stalin era.
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Joel Khalili @joelkhalili.bsky.social · 06/12/2024
I spoke to the father of a kid that made $30,000 in under ten mins on a cryptocoin he'd created. He didn't believe it at first. But when angry messages started to flood in, he realised his son was telling the truth—if not quite the full story. www.wired.com/story/memeco...
wired.com
A Kid Made $50,000 Dumping Crypto He’d Created. Then Came the Backlash
In less than 10 minutes, a US teen made a small fortune selling off a memecoin he’d made on a lark. Traders, feeling swindled, sought revenge.
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Dan Whateley @danwhateley.bsky.social · 11/12/2024
Someone made a fake Enron account on TikTok
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