A woman transformed her Walmart shopping habit into a lucrative business, earning money through affiliate sales and social media.

Maggie Sellers Reum described how Steven Bartlett is applying his playbook to "Hot Smart Rich" as he expands his company beyond "Diary of a CEO."

Jordan Matter, Michelle Khare, and others are advising Bedford, a new school to train the next generation of influencers.

In a first for the firm, Claire Zau will help shape Lightspeed's media strategy alongside seed investing.

YouTube star Jimmy Donaldson's Beast Industries is tiptoeing into the TV upfronts week with a breakfast for top brand and ad executives.

When Angie Baker's son, CaseOh, blew up on social media, she got a crash course in the creator business.

The company on Thursday rolled out a slew of mobile app updates to help people find something to watch faster and stream more throughout the day.

N3on, 21, mastered livestreaming by stirring up trouble. Now, he's reckoning with the cost of his success.

Data from social listening firms break down who's gotten more negative sentiment since the Alix versus Alex public feud started last week.

A US District Court judge dismissed X's case against big advertisers like Mars and Lego, citing lack of jurisdiction and failure to state a claim.

StoReel describes how it uses AI and a user-generated platform to make micro dramas at a fraction of the cost paid by established players.

Netflix co-CEO Ted Sarandos says the streamer's push into podcasting and YouTube-born content is bearing fruit.

FlightStory execs discussed all the ways Steven Bartlett's company is using AI, and where it's dialing back its use.

The YouTube troupe hired Defy and Maker Studios vet Kevin Sabbe to help it expand into new content areas and broaden its audience.

Rachel Kisela saw a gender gap among YouTube editors, so she built a site to connect women editors and employers.

A leaked deck shows that Elon Musk's X is touting its brand-safety features. It comes after a controversy about sexualized images.

Peacock has approached specialty streamers about selling subscriptions to complement its reality TV and sports-heavy programming.

Comcast's NBCUniversal filed a breach-of-contract lawsuit against its former partner. Group Black says it disputes the claims.

MrBeast Burger is at the center of a bitter legal battle between Jimmy Donaldson and his business partner, Virtual Dining Concepts.

CreatorIQ data reveals a widening income gap in the creator economy as top influencers account for a growing share of brand spending in 2025.

Guggenheim Brothers Media and Abu Dhabi's EIH formed a fund for media, entertainment, and creator economy investments.

DramaBox, a top micro-drama app, is looking to raise fresh funding as the short-video format gains popularity.

Warner Bros. Discovery rejects Paramount Skydance's leveraged buyout bid again, citing financial and litigation risk

Amazon's Prime Video and MrBeast debut 'Beast Games' Season 2, offering copyright-free reactions to maximize promotion.

TikTok has added a Minis section that enables users to watch micro dramas in its app, as it looks to boost engagement and e-commerce revenue.

Paramount and Netflix's bidding war for WBD heats up as Paramount revises its offer with a $40.4 billion guarantee from Larry Ellison.

Netflix's podcast deal with iHeartMedia brings exclusive video podcasts like "The Breakfast Club" and "My Favorite Murder" to the streamer in 2026.

Netflix and Warner Bros. have a deal, but regulators must approve the move. The question of how to define Netflix's market is a major consideration.

Netflix laid out the rationale for acquiring Warner Bros, saying the deal is: "pro-consumer, pro-innovation, pro-worker, pro-creator, and pro-growth."

Disney faces an engagement problem as kids gravitate to YouTube. It's looking to OpenAI to help boost engagement.

MrBeast laid out how he's updating his YouTube strategy with a focus on storytelling and longer videos, and new formats like animation.

The real story of the fight for Warner Bros. Discovery is viewers shifting from studios to tech platforms, impacting how and what you watch.

The Koch-funded Stand Together is supporting a new effort that's lined up top marketers to boost civic engagement around America's 250th birthday.

Talent firm G&B Digital Management has been hosting creator economy classes for Hollywood pros as the TV and film industries face challenges.

Netflix's and MrBeast's theme parks offer immersive experiences, meeting demand for interactive and IRL entertainment.

I shared my top takeaways of an industry 'master class' to help Hollywood vets pivot to the creator economy as traditional film and TV decline.

New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over Google or Facebook traffic.

Disney CEO Bob Iger said AI could enhance Disney+ by enabling user-generated content, interactivity, and deeper engagement.

NY Attorney General Letitia James joined a Condé Nast union rally, protesting recent firings that followed a staff confrontation with HR.

Credit card giant Visa is deepening its relationship with creators by launching a new set of tools in partnership with the startup Karat Financial.

Netflix is ramping up the ambitions of a major video podcast push, set for early 2026, as it seeks to challenge YouTube's dominance in the space.

Fox, Disney, and others are investing in micro dramas, a mobile-first format, to engage new audiences.

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

ReelShort and other mini-drama apps are helping Hollywood vets like Erik Heintz make a living.

DogPack's AI dog podcast signed with WME after gaining over 1 million followers across social media.

Amazon MGM Studios was impacted by the broader layoffs announced Tuesday as the company leans into AI technology.