iiinova — where your digital self keeps evolving

Dan Thornton @danthornton.net · 02/10/2026

When you need to take a break from a busy work/STEM preparation day and realise every surface has STEM Festival boxes on it... Now torn between sorting stuff out or just eating lunch on the floor...

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Reposted by Dan Thornton

Lily Ray 😏 @lilyray.nyc · 30/09/2026

The sites getting hit by Google right now for scaling low quality AI content are actually producing many of the exact same page types and templates that companies scaled with freelance writers before 2023 😅 History repeats itself

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Dan Thornton @danthornton.net · 29/09/2026

Currently working whilst listening to a Peterborough council meeting to hear whether we might one day have a speedway team in the city again - just a few days after a former Peterborough rider was crowned world champion... www.youtube.com/live/Us-ySFY...

youtube.com

Extraordinary Meeting, Council - Tuesday 29th September, 2026 6.00 pm

YouTube video by Peterborough City Council

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Dan Thornton @danthornton.net · 29/09/2026

8+ hours invested in a TV series. And Amazon stick an ad insert right at the payoff (presumably based on an algorithm choice about engagement). The ads? Pet food (don't have a cat or dog), and ladies clothing (also not really relevant to me). What should have been an emotional moment is ruined...

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Reposted by Dan Thornton

Anton Shulke @antonshulke.bsky.social · 29/09/2026

A very long shot! 2027 #seocharity conference @johnmu.com @crestodina.bsky.social @fajela.bsky.social Do you want to speak, sponsor, or attend? Let me know!

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Dan Thornton @danthornton.net · 29/09/2026

Second week in the M2 Cup, up against drivers who compete in the Porsche Esports Cup (for example). So I'm happy if I'm not last... www.youtube.com/watch?v=BSBY...

youtube.com

TRL M2 CUP - Round 2 Road Atlanta Full

YouTube video by Jack Johns - The Racing Line

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Dan Thornton @danthornton.net · 25/09/2026

‘Birdwatching is close to rapture' quoted from The Guardian article on Margaret Attwood... It makes me think of my son and I outside some shops in the middle of a large housing estate with cars driving past - and both of us stood looking up watching some young red kites flying overhead...

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Dan Thornton @danthornton.net · 25/09/2026

When a cold outreach email congratulates me on an award from 11 years ago, I know that it's 99% AI, and I also need to add some more prominent achievements to my sites...

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Dan Thornton @danthornton.net · 22/09/2026

Started a new sim racing series last night with Team ORD, and did OK considering how quick some of the drivers are... www.youtube.com/watch?v=dC_N...

youtube.com

TRL M2 CUP - Round 1 Lime Rock West Bend

YouTube video by Jack Johns - The Racing Line

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Dan Thornton @danthornton.net · 21/09/2026

Also went to London purely for a fun day out for the first time in ages. Public transport was fine. Everyone we encountered was pleasant. Saw some of the sites and didn't spend a ridiculous amount of cash. Came home again happy. About the most shocking thing we saw was some live jazz in Regents Park

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Dan Thornton @danthornton.net · 21/09/2026

My final full pre-uni weekend with my son was finished off by finally cracking open my Offerman edition Lagavulin after keeping it locked away for about 6 years. And despite my bias towards Irish whiskey - it's very, very good... And now safely locked away again until he graduates...

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Dan Thornton @danthornton.net · 18/09/2026

Working with various AI skills and the tasks are long enough that I feel I should get on with something else in the meantime, but not long enough that I actually have time to do anything else meaningful...

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Dan Thornton @danthornton.net · 18/09/2026

When you spend ages looking for complex technical solutions to an SEO problem. And then realise there's a really simple cause lying elsewhere, surfaced by a different task...

static.klipy.com

Man Rubbing Eyes with Headache

Alt: Working in Scranton's top paper company would probably be less stressful than SEO at times...

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Dan Thornton @danthornton.net · 16/09/2026

It appears that absolutely everything in my life is scheduled within the next few weeks. So that's fun.

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Dan Thornton @danthornton.net · 16/09/2026

My first thought - if Piddington isn't part of the UK, do speed limits etc still apply? (Asking for a friend, obviously).

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Dan Thornton @danthornton.net · 11/09/2026

Sends meeting availability for any time except 3-4pm. Gets a meeting request for 3.30pm.

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Dan Thornton @danthornton.net · 08/09/2026

It's been almost 20 years and my parents still don't understand what I do for a living. I'd be surprised if most people surveyed even knew what search marketing was, let alone cared how it was delivered. www.searchenginejournal.com/harvard-foun...

searchenginejournal.com

Harvard Found The Public Has Little Objection To AI Taking Search Marketers' Jobs

Harvard research scored 940 jobs on moral objection to AI. Search marketing came low down at 2.31 out of 7. What that means for how you publish content.

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Dan Thornton @danthornton.net · 08/09/2026

Slowly going insane: - long established website - indexation working perfectly on every page except 1. Which is an important one and has no issues. - checked robots.txt etc several times. Live GSC crawl is fine. Screaming Frog crawl is fine. - Resubmitted for indexation in the past

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Dan Thornton @danthornton.net · 26/08/2026

A tale of 2 headlines: Household energy bills to hit three-year high as Ofgem announces 4% rise from October (www.bbc.co.uk/news/article...) ScottishPower profits surge to £3.15bn on back of network expansion www.scottishfinancialnews.com/articles/sco... I wonder why there's social unrest?

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Dan Thornton @danthornton.net · 25/08/2026

So sad when you see how much the fire has consumed...

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Dan Thornton @danthornton.net · 24/08/2026

It feels like a lot of debate about AI in writing argues about what's 'best', without defining how quality is judged. Commercially you can track Visibility, Click-Through Rates and Conversions etc But what about if it inspired someone, made them cry or want to become a writer?

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Reposted by Dan Thornton

Anton Shulke @antonshulke.bsky.social · 21/08/2026

we are still looking for 1-2 sponsors and possibly 1 speaker #seocharity www.seocharity.com/upcoming-con... @louisafrahm.bsky.social @glenngabe.bsky.social @rustybrick.com @crestodina.bsky.social @divingfor.fun

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Dan Thornton @danthornton.net · 21/08/2026

Chuckling at the response to rumours of a MotoGP film featuring Reacher star Alan Ritchson as a racing prodigy, despite the fact he's built like a brick wall and 6ft 3. Meanwhile MotoGP riders are incredibly fit, but generally built like whippets and about 5ft 8 inches on average.

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Dan Thornton @danthornton.net · 20/08/2026

Yep - managed to buy some upgrades for my son a while ago which were just double the price from 12 months earlier, but I planned on upgrading my work and gaming set-ups and now it's ridiculously expensive - but AAA games still requires ever-more memory and processing power.

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Dan Thornton @danthornton.net · 19/08/2026

Who could have predicted.... Oh - pretty much anyone that knows a percentage of teenage boys will always be immature idiots... But let's be fair, some adult males are doing the same thing, too...

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Dan Thornton @danthornton.net · 18/08/2026

It's been really noticeable for me on both X and Facebook.

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Dan Thornton @danthornton.net · 18/08/2026

One thing I'm currently trying when I have time is to do a task while also asking AI to do the same thing - then seeing the similarities, differences etc. It's easy to assume AI will be quicker, or to accept the answers without being critical. Doing the task myself also reminds me of other benefits

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Dan Thornton @danthornton.net · 18/08/2026

Just been reminded that from October 1st, not smoking cigarettes, not using disposable vapes and only buying vaping supplies from legitimate UK retailers will be costing double what it does now. It'll certainly meet the stated aim of the govt to reduce affordability of legal products.

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Dan Thornton @danthornton.net · 17/08/2026

Last weekend I tried Airsoft for the first time. And what struck me most, aside from high velocity plastic pellets, was that you could swap that hobby with golf, radio-controlled cars, knitting, hiking, and you'd get the same mix of friendly enthusiasm, passion, knowledge, helpful advice etc.

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Dan Thornton @danthornton.net · 14/08/2026

A quick thought about why Google and Anthropic are seemingly happy to watermark Gen AI content - maybe they've decided it's the easiest way to separate out the content still produced by humans that they'll want to focus on as training data in the future, and filter out anything heavily AI-generated?

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Dan Thornton @danthornton.net · 12/08/2026

Debating whether to actually try and view the eclipse like a sensible person taking proper precautions and using colanders, pieces of card and safety measures... Or whether it's safer to stay inside and prevent my inner idiot being tempted to do something incredibly dumb...

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Dan Thornton @danthornton.net · 09/08/2026

We don't watch soap operas. And with the antics of the pigeons in our garden, we don't need to... There's romance, drama and frequent misjudgements of the load bearing capacity of thin branches.

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Dan Thornton @danthornton.net · 09/08/2026

What I've always loved about old cars and motorcycles are the small details, the odd little quirks and the design features from the pen of someone working on a drawing board in an office.

Close up shot of a Lucas battery case on a vintage motorcycle

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Dan Thornton @danthornton.net · 07/08/2026

How are Copytrack still in business and still so rubbish? Had a notice about an image that literally took 2 seconds to show doesn't belong to the claimant (a AI image generation business), and was freely available for press use by the manufacturer of the product since 2008... FFS.

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Dan Thornton @danthornton.net · 06/08/2026

Currently negotiating with my son for him to do some work around the house, and waiting for the fun when I ask for a full invoice and then wait 30 days to pay him.

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Dan Thornton @danthornton.net · 03/08/2026

I'm convinced whoever is responsible for Microsoft Teams has never tried communicating with another person online outside of email... And certainly not working with more than 1 organisation at a time...

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Dan Thornton @danthornton.net · 29/07/2026

Still wondering if @lizrandell.bsky.social was enjoying the sea, or just dreaming of escaping me at the weekend...

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Dan Thornton @danthornton.net · 28/07/2026

After watching various Youtubers doing up run-down properties, we checked out one potential DIY project at the weekend...

Castle Rising in Norfolk. Sadly out of budget...

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Dan Thornton @danthornton.net · 21/07/2026

And this is what we've come to - a font that's human-readable but not exactly relaxing to read. But that currently defeats AI... I guess it's handy for secret personal messages (which you shouldn't be putting online anyway - assume all online content is public, always) www.mixfont.com/ghost-font

mixfont.com

Ghost Font: The Anti-AI Font Only Humans Can Read

An anti-AI font that can be read by humans but not leading AI models. Type your text below, then download and share the video clip containing your message.

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Reposted by Dan Thornton

Barry Schwartz @rustybrick.com · 21/07/2026

So this is why Google came out with that billions of clicks from AI features - the NY Times was working on a piece named "Google Is Building an A.I. Fence Around the Internet It Once Championed" - Google was trying to get ahead of it www.seroundtable.com/google-ai-se...

seroundtable.com

Google Says It Sends Billions Of Clicks To Web Through AI Search

Nick Fox, Google's head of search, said on Friday that Google's AI Mode and AI Overviews - its AI search features - send billions of clicks to websites every week. He said Google Search overall is st...

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Reposted by Dan Thornton

Clinically Vulnerable Families 💙💜💗 @cvcev.bsky.social · 17/07/2026

🚨TODAY, the UK removed people aged 75–79 from routine Covid vaccine eligibility. While countries like Canada continue offering vaccines to higher-risk groups, the UK keeps narrowing access. Policy choices have consequences! #ClinicallyVulnerableAwarenessDay <19th July>

AUTUMN 2027 - COVID VACCINE ELIGIBILITY

16 MILLION CLINICALLY VULNERABLE PEOPLE GONE FROM THE ELIGIBILITY LIST SINCE 2024.

Not because they got safer. Because the policy changed.

HOW ELIGIBILITY COLLAPSED

20.5M

7M

7M

4M

2024

2025

2026

2027 (AUTUMN)

Source: JCVI eligibility criteria 2024-2027; ONS population data. Figures approximate.

OUR RISK DIDN'T DISAPPEAR. THE PROTECTION DID.

POLICY CHOICES HAVE CONSEQUENCES.

TODAY:

PEOPLE AGED

75-79

REMOVED FROM ROUTINE COVID VACCINE ELIGIBILITY ON AGE ALONE.

EX

THAT'S

4 IN 5

CLINICALLY VULNERABLE PEOPLE NOW DENIED A FREE COVID VACCINE.

COUNTRIES LIKE CANADA STILL PROTECT CLINICALLY VULNERABLE PEOPLE.

#ClinicallyVulnerableAwarenessDay

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Dan Thornton @danthornton.net · 17/07/2026

Seen a couple of posts today that have really annoyed me about AI/Marketing. Not because the actual information is wrong, but the headlines are so misleading and are guaranteed to be taken the wrong way, negatively impacting people. Is everyone going full 'tabloid' to get attention now?

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Dan Thornton @danthornton.net · 15/07/2026

It's the hope that kills you...

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Dan Thornton @danthornton.net · 15/07/2026

Interesting fact ahead of the match tonight - football was introduced to Argentina by Isaac Newell, from my hometown of Strood. And a certain Lionel Messi started out playing for Newell's Old Boys club... Hopefully that won't come back to bite us tonight.

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Dan Thornton @danthornton.net · 13/07/2026

The thing that hit me most about the MCR gig at Wembley was the sense of belonging and coming together shared by most of the 80,000 or so people there. People dressing how they wanted, sharing their music passion, and finding their tribe. Not automated, scheduled, 'reversion to the mean' AI

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