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Cricket Research Network

@cricketacademic.bsky.social
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The voice of cricket research. Chaired by Raf Nicholson

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Cricket Research Network @cricketacademic.bsky.social · 21/07/2026
As this year’s Hundred gets underway, worth remembering this presentation from our #CRN2026 conference which blew away the facade of gender equality surrounding the comp. In the era of new owners, this is the kind of thing to watch / listen out for.
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Steve Menary @stevemenary.bsky.social · 09/07/2026
Cricket is awash with betting ads, most from companies operating where they have no licence (so illegal). I’ve updated research in this article; it’s getting worse & now betting ads in the 2026 Hundred, a competition marketed at kids 🤮 @cricketacademic.bsky.social www.playthegame.org/news/new-res...
playthegame.org
New research: Cricket flooded with betting sponsorships after pandemic
Research by Play the Game reveals a surge in betting deals, with 1737confirmed partnerships between betting companies, cricket teams, tournaments, and players in the last two decades.
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Steve Menary @stevemenary.bsky.social · 09/07/2026
Great piece of work by @pobjourno.bsky.social for @playthegame-org.bsky.social on cricket governance @cricketacademic.bsky.social www.playthegame.org/news/greed-a...
playthegame.org
How cricket's 55 million USD development fund gets gamed
The International Cricket Council distributes tens of millions of dollars per year in development funding through a system insiders say is loosely monitored and easily manipulated.
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Cricket Research Network @cricketacademic.bsky.social · 22/05/2026
Video recording of this now available on our YouTube channel: "Building Leadership in English Cricket"
eur02.safelinks.protection.outlook.com
CRN Panel: Beyond Cathedrals and Congregations Building Leadership for Cricket’s Ecosystem
This is a CRN hosted panel to move the conversation on: away from the cathedrals vs congregations debate per se, and towards what kind of organisational capacity in general, and leadership competence specifically, the whole game needs if it is serious about long‑term sustainability and growing participation, audiences, visibility, relevance and value. By “cricket ecosystem” here is meant the web of cricket‑specific organisations and actors – ECB, first‑class and non‑first‑class county clubs, recreational boards, leagues, clubs, coaches, player pathways and supporter structures – and the relationships between them. This sits within, (perhaps intersects with -tbd), a wider civic and commercial ecosystem of schools, local authorities, funders, sponsors, media, community partners and the local market/population.
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Andrew Beaven @theteesra.com · 22/05/2026
Fascinating conversation, yesterday. Thanks to the panellists, and to @rafnicholson.bsky.social for hosting. Much to ponder, but ultimately frustrating — lots of leadership _potential_ within the game (yes), if only leaders at the top (ECB) would relinquish control.
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Cricket Research Network @cricketacademic.bsky.social · 18/05/2026
Leadership will shape the future of English cricket: 🏏 Join us on 21 May, 2pm BST, for a webinar on Building Leadership in English Cricket 🏏 Featuring John Swannick, former Leicestershire CEO Sean Jarvis, & John Neal 🏏 We’ll discuss governance, investment & sustainable growth. DM for the link!
A cricketer in front of some stumps.
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Cricket Research Network @cricketacademic.bsky.social · 16/05/2026
IYCMI - here is a recording of this week's Cricket Research Network webinar on Cricket and Sustainability. Lots of interesting discussion about various aspects of this very important topic! www.youtube.com/watch?v=CDp0...
youtube.com
CRN Panel: Cricket and Sustainability
YouTube video by Cricket Research Network
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Cricket Research Network @cricketacademic.bsky.social · 11/05/2026
We’ll explore:
 🏏 Bamboo cricket bat innovation
 🧵 Sustainable women’s cricket clothing ♻️ Designing for circularity in sport Featuring:
 • Prof Martin Charter
 • Dr Lilian Sanchez-Moreno
 • Dr Darshil Shah
 • Leigh Burns #Cricket #Sustainability #CircularEconomy #SportsInnovation
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Cricket Research Network @cricketacademic.bsky.social · 11/05/2026
🏏🌍 WEBINAR: How can cricket become more sustainable? Join us on 13 May at 7pm BST for a panel on Cricket and Sustainability, organised with PASIC and The Centre for Sustainable Design® at UCA. DM us for the link!
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Cricket Research Network @cricketacademic.bsky.social · 03/05/2026
📅 21 May, 2pm BST 🧠 Building Leadership in English Cricket Exploring leadership, governance and the future growth of the game. DM us for links to attend. #Cricket #SportsResearch #Sustainability #Leadership
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Cricket Research Network @cricketacademic.bsky.social · 03/05/2026
We're excited to invite you to TWO webinars this May 🏏👇 📅 13 May, 7pm BST 🌍 Cricket and Sustainability Circular design, bamboo cricket bats & sustainable cricket clothing. #Cricket #SportsResearch #Sustainability #Leadership
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Steve Menary @stevemenary.bsky.social · 10/04/2026
New investigation from @jackkerr.bsky.social and myself on how shady offshore betting operators linked to porn are exploiting women’s cricket for @playthegame-org.bsky.social @cricketacademic.bsky.social www.playthegame.org/news/from-po...
playthegame.org
How offshore betting targets women's cricket
A Play the Game investigation reveals gambling operators linked to pornographic content access live data from women’s cricket. This exposes such risks as match-fixing.
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Cricket Research Network @cricketacademic.bsky.social · 04/03/2026
Thank you Tanya Aldred for a lovely write-up of our Cambridge conference in @theguardian.com This gives a great taste of what went on last week and what the Network is all about 🏏👏
theguardian.com
The Spin | Going for gold? Why China’s female cricketers may benefit from Olympic aim
The Cricket Research Network was told how the sport is perceived in China and why the women’s side is seen as the national team
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Sport in History Podcast @sportinhistorypod.bsky.social · 03/03/2026
Our latest episode is now live, thanks to the amazing team over at @cricketacademic.bsky.social who held their highly successful conference over the weekend at Hughes Hall in Cambridge. You can listen via the link below & on all podcast platforms ⬇️ open.spotify.com/episode/4sVF...
open.spotify.com
Spotify – Web Player
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Cricket Research Network @cricketacademic.bsky.social · 03/03/2026
The Keynote from #CRN2026 has now been released on the @sportinhistorypod.bsky.social #podcast! Happy listening! @sportinhistory.bsky.social @bssh.bsky.social @icshc.bsky.social @rafnicholson.bsky.social @tjaldred.bsky.social @crickether.com 📌 linktr.ee/sportinhisto...
linktr.ee
Sport in History Podcast | Instagram, TikTok | Linktree
View sportinhistorypodcast’s Linktree to discover and stream music from top platforms like Spotify here. Your next favorite track is just a click away!
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Annie Chave @anniechave.bsky.social · 26/02/2026
Today I was at Hughes Hall, Cambridge by the iconic Fenner’s Ground at the 3rd Cricket Research Network conference. My head is buzzing from information overload & a fabulous mix of talks & people. Thank you to Raf Nicholson & Jeremy Lonsdale & others for all their brilliant work 🙌
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
And that’s a wrap on #CRN2026 I’m shattered but my brain is buzzing with thoughts and ideas after so many great presentations today! Safe journey home, everyone, and hope to see you all next year 🏏
Fenners cricket ground, with the sun shining.
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The last presentation this year was by @sross52055.bsky.social @pennstateuniv.bsky.social, who brought all conversations together wonderfully by presenting a historical and future-looking overview of governance reforms in cricket! #ICC #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
Next, @shubhamjain224.bsky.social asked the hard questions in re cricket #ClimateCrisis #ClimateJustice & the social mobility myth, situating his work in South Asia @thenexttest.org @playthegame-org.bsky.social @bestcricstories.bsky.social @cambridgelaw.bsky.social #CRN2026 @caiuscollege.bsky.social
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
Another striking presentation on cricket & betting by @stevemenary.bsky.social whose latest research finds that illegal betting sponsorship in cricket has doubled between 2021 and 2025 @playthegame-org.bsky.social @bestcricstories.bsky.social @thecricketer.com #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
#Panel5, the last of this year, brings to the conversation to improtant topics of governance and sustainability, chaired by @rafnicholson.bsky.social @bournemouthuni.bsky.social @theguardian.com #CRN2026
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
@shubhamjain224.bsky.social argues that cricket's "South Asian Paradox" - whereby players do not want to speak out because competition for places is so strong - is having a negative impact on player welfare. Nobody wants to complain about poor air quality or other environmental issues. #CRN2026
Powerpoint slide:
Cricket, climate justice & South Asian paradox
“we can change as per the temperature – our body is wonderful”
”one or two degrees of temperature change doesn’t matter, it is all in the mind. You need to be strong to be in the field all day”
extreme heat and erratic monsoons are “tests of resilience”, “badge of honour” and “rite of passage”
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
Our final #CRN2026 panel is focused on Governance and Sustainability. @stevemenary.bsky.social shares worrying findings about illegal betting sponsorship, which doubled between 2021 and 2025. Harry Brook, Steve argues, is (inadvertently) helping to promote illegal betting in the screenshot below.
Powerpoint slide with a tweet from illegal betting company Babu88, announcing their sponsorship of England's tour of Sri Lanka. Brook is pictured trying to ground his bat, with the betting sponsors visible on the advertising hoardings in the background.
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
Remember this? Hannah Thompson-Radford at #CRN2026 gives us food for thought about whether Katy Perry performing at the T20 World Cup final was empowering, or whether this kind of 'hyperfeminisation' was actually just reductive / ‘gimmicky’.
Katy Perry during the 2020 T20 World Cup final, dressed in pink, with dancing pink and purple cricket bats.
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The panel concluded with a discussion on the hyperfeminisation of the #ICC Women's #T20WC 2020 - 'pinking up as a gender spectacle.' by Hannah Thompson-Radford #CRN2026 @swanseauni.bsky.social @lborouniversity.bsky.social
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The middle presentation was by the indomitable @rlwjones.bsky.social, who illustrated how cricket’s place in the sports news agenda has been declining @salforduni.bsky.social #CRN2026 @bbcsportbot.bsky.social @bbctmsbot.bsky.social @bestcricstories.bsky.social @crickether.com
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The panel started with Rod Edmund @UniKent narrating the many stories in and of cricket, leaving with 'cricket and #climate' as a story yet to be told @thenexttest.org @shubhamjain224.bsky.social #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
#Panel4 is devoted to representations of cricket, chaired by Dominic Malcolm @lborouniversity.bsky.social #CRN2026
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
Some quite depressing findings from Richard Jones about cricket’s place in the sports news agenda, showing its decline. His analysis of regional press, national radio & X posts suggests cricket is disappearing from some commercial media, and is heavily reliant on the BBC for prominence. #CRN2026
media.tenor.com
a cricket game is being played on a field with a referee wearing a emirates shirt
ALT: a cricket game is being played on a field with a referee wearing a emirates shirt
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
And Kieran Holly talks about Irish cricket fandom. His key conclusion is Irish men's cricket lacks a distinctive fan identity, partly b/c there is no permanent stadium & limited fixtures v major Test nations. Would be fascinating to see an equivalent study of Irish women's cricket fandom. #CRN2026
Powepoint slide:
Why cricket fandom matters - Using Irish cricket to demonstrate the need for a new research agenda in sport fan studies.
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
Following a delicious lunch, we've moved onto a panel about Inclusion. Ross Ensor presents data showing that ethnically diverse volunteers face issues with racialised stereotypes ("they don't volunteer"), and cultures which force players to adopt a "white mask" to negotiate inclusion. #CRN2026
Powerpoint slide: Volunteering among Ethnically Diverse Communities in English Cricket, with photos of coaches.
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The panel concluded with a fantastic presentation by @kieranholly.bsky.social on why cricket fandom matters, with a specific focus on Irish Cricket! @cricketireland.ie #CRN2026 @huddersfielduni.bsky.social
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
This was followed by an innovative approach from Prof Adeela Shafi @uniofglos.bsky.social who presented her work on how #AI driven bias resistant talent intelligence can transform the game #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The first presentation saw Ross Ensor @leedsbeckett.bsky.social provide a masterclass on volunteering among ethnically diverse communities #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
#Panel3 focuses on cricket and inclusion, chaired by Tom Fletcher @leedsbeckett.bsky.social #CRN2026
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
The Q&A was recorded and will be made available as a podcast via the @bssh.bsky.social podcast, so keep an eye out for that in the coming days! #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
Our Keynote panel focused on the #ICC Women's #T20WC2026, involving Laura Entwistle, Laura MacLeod & @rafnicholson.bsky.social moderated by Tanya Aldred. Fantastic conversation touching on legacy, pathways, counties, media, governance and hope for the game! @sportinhistorypod.bsky.social #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The last presentation, a triple act by Fiona Reid, Susan Warren & @rafnicholson.bsky.social on the fascinating story of women's cricket in #Scotland & the #Cambridge influence #CRN2026 @hugheshall.bsky.social
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
Followed up by a discussion closer to home, a presentation on local Cambridge cricket and its various iterations by Tony Watts @stcatharines.bsky.social #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
First presentation by Anand Rampersad (Uni WI) who presented a critical overview of the issues and challenges in re the #WestIndies women's cricket team #CRN2026 @crickether.com
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
#Panel2 focuses on cricket from a historical perspective, chaired by @jeremylonsdale.bsky.social #CRN2026
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
Panel 2 at #CRN2026 starts with Anand Rampersad (University of West Indies), who is working on the history of West Indies women’s cricket (hurrah!) Same old story in terms of the "merger" of women's & men's boards in 2008. Men very reluctant to accept responsibility, women's autonomy lost. Sigh.
WICB/WICF Merger / Integration / Takeover?
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
Chuckles in the room as Max He (Xi’an Jiaotong University) explains the Chinese women's team is institutionally prioritised over men’s, and a female cricketer in an interview told him she felt better after a loss when "a teammate told me, 'it’s alright, men cannot win a single game'". #CRN2026
Powerpoint slide:
Group Charisma and Group Disgrace:
Chinese female players: possess ‘group charisma’ as capable of: a) ‘defeating good associate nations such as Nepal and Thailand’ ; and b) demonstrating ‘medal-winning potential’  (Interviewee A, Chinese female player & coach)

Chinese male players, on the other hand, possess ‘group disgrace’ stemming from international incompetence — ‘they never win a single match in the Asian Games’ (Interviewee B, Chinese female player)

Consequences: resources tilted toward women's cricket (more turf practice, overseas training); official reports often refer to ‘Chinese team’ as women’s squad, while the men are specifically labelled “Chinese Men’s Cricket Team".
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Raf Nicholson @rafnicholson.bsky.social · 26/02/2026
Our 1st panel at #CRN2026 is on Gender. Two brilliant presentations first up centring on lived experience of female cricketers in franchise comps, including The Hundred. Huge contrast between hype of "equality" & persistent disparities in Georgia Norman's interviews with players. I gasped at this!
Quote from an interviewee: "At [franchise], the men's team were getting food and we weren't. They were having their dinner cooked for them every night for free and we were going out or getting delivery. There was food in the team room, but it wasn't for us, it was for the men."
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The last presentation in this panel is a discussion on state feminism, olympic status and gender relations in Chinese cricket delivered by Max He @lborouniversity.bsky.social #IOC #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The second presentation by Georgia Norman @durham.ac.uk who talks in detail about the lived experiences of women's cricketers in England after The Hundred #CRN2026 @crickether.com
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
The first presentation is delivered by Akanksha Kohli & Dominic Malcolm who provide a powerful exploration of the experience of female cricketer's experiences of professionalisation @lborouniversity.bsky.social #CRN2026
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
#Panel1: our first panel is dedicated to gender and cricket chaired by @pvelija.bsky.social who is introducing the panellists #CRN2026 @RoehamptonUni
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Cricket Research Network @cricketacademic.bsky.social · 26/02/2026
We are at the #CRN2026 Conference today at @hugheshall.bsky.social Starting the conference now with a welcome address by our chair @rafnicholson.bsky.social @crickether.com
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Cricket Research Network @cricketacademic.bsky.social · 12/02/2026
Great piece by Steve. We are looking forward to his presentation on this topic at our conference in 2 weeks time. #CRN2026
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