iiinova — where your digital self keeps evolving

Claire Broadley @clairebroadley.com · 15/10/2025

I see Google's getting a bit jazzy with its tooltips this morning.

Claire Broadley @clairebroadley.com · 14/10/2025

My dad (in his 80s) just asked me how to disable AI Overviews in Google because he finds them confusing and inaccurate. Showed him Web results and Duck Duck Go. Glad he knows the risks, but I wish there was an easier opt out in Google.

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Claire Broadley @clairebroadley.com · 14/10/2025

Perplexity told me to eat these. Nice try, AI bot. (Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)

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Claire Broadley @clairebroadley.com · 03/10/2025

Binge-watching the new Alan Partridge series and the Substation section had me weeping. All-time best Partridge series?

Claire Broadley @clairebroadley.com · 03/09/2025

Lush closed its UK stores, factories, and online operations today. I didn’t realise until I saw the news on TikTok. Good on them for taking a stand. Shops in ROI are closed tomorrow.

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Reposted by Claire Broadley

Claire Broadley @clairebroadley.com · 21/08/2025

Some experiments using #Comet to browse the web, review content, and navigate complicated websites. For content optimization, we can pick up some new tips by watching Comet as it browses. www.clairebroadley.com/optimize-con...

How Do We Optimize For Agents? Tests Using the Comet Browser

Understanding the limits of Perplexity's Comet browser and what we need to do to optimize content for agents.

Claire Broadley @clairebroadley.com · 29/08/2025

Enjoying my second attempt at #Substack and doing much better this time around! Content, SEO, and AI: contentrefresh.substack.com Trends updates: explodingtopicsinsider.substack.com

Claire Broadley @clairebroadley.com · 26/08/2025

Can a calculator suffer if you calculate a really big number?

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Claire Broadley @clairebroadley.com · 23/08/2025

open.substack.com/pub/contentr... My personal #Substack is back, with weekly updates about AI and SEO (primarily for writers and content marketers)

open.substack.com

President Trombe, 2017-2041

Your weekly update on content, SEO, and AI news

Claire Broadley @clairebroadley.com · 22/08/2025

A great example of low-effort content here, directly from the Google team.

Claire Broadley @clairebroadley.com · 21/08/2025

How Do We Optimize For Agents? Tests Using the Comet Browser

Understanding the limits of Perplexity's Comet browser and what we need to do to optimize content for agents.

Claire Broadley @clairebroadley.com · 21/08/2025

America’s highest earners are most concerned about being replaced by AI. Some thoughts about why (and what happens if they’re right): open.substack.com/pub/explodin...

open.substack.com

America's Highest Earners Are Most Scared of AI Replacement

AI's impact on the workforce is more complex than we thought

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Claire Broadley @clairebroadley.com · 20/08/2025

Another example of AI chat bots and terrible UX, this time from #Barclays. No other options to contact Barclaycard except via phone, and the lines are closed. This is an obstacle, not an assistant.

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Claire Broadley @clairebroadley.com · 19/08/2025

I was honored to get input from @mariehaynes.bsky.social on the future of work: explodingtopics.com/blog/ai-work... AI's impact on work feels scary. But I try to remember this: "Humanity will adapt, and the resilient will find incredible opportunities in this time of change."

The Hidden AI Workforce: 29% of Employees Pay for Their Own AI Tools As Bosses Provide No Training

Our survey of 1,000+ AI users reveals who’s paying, who’s resisting, and why the highest earners fear AI the most.

Claire Broadley @clairebroadley.com · 19/08/2025

29% of people are paying for the #AI tools they use at work. But the bigger question is... why? I spotted a really good Reddit discussion in the #ChatGPT subreddit. Wrote up some thoughts here: explodingtopicsinsider.substack.com/p/29-pay-for...

explodingtopicsinsider.substack.com

29% Pay For Their Own AI Tools at Work

Our AI survey statistic reveals hidden motivations for self-funding AI tools

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Claire Broadley @clairebroadley.com · 17/08/2025

If your AI chat bot is a front end for your content and nothing more, get rid of it, because I guarantee customers hate it. This one from Haven: - can’t connect me to a real person out of hours - can’t get my last surname right, because it doesn’t accept two words

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Reposted by Claire Broadley

Exploding Topics @explodingtopics.com · 14/08/2025

Your employees are already using AI. It’s time to support them. Our survey of 1,000+ AI users reveals the gap between employee reality and management perception.

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Claire Broadley @clairebroadley.com · 11/08/2025

OK, I gave GPT-5 a chance but I’m back with Claude. I don’t have time to scroll 12 times to read one response. Even with a system prompt limiting the length, it just won’t stop.

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Claire Broadley @clairebroadley.com · 07/08/2025

It’s like Black Friday for AI hot takes. Jokes aside: these are all good and worth reading.

Claire Broadley @clairebroadley.com · 07/08/2025

Why do OpenAI announcements feel like a load of ex-coworkers bumped into each other at IKEA.

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Claire Broadley @clairebroadley.com · 03/08/2025

Just asked #Comet browser to shop for something on Amazon and it worked. I accidentally made it more difficult by spelling it wrong the first time, but it tried!

Max Colbert @mc00.bsky.social · 30/07/2025

Reposted by Claire Broadley

This is one of the best ideas I've heard in ages.

Reddit post on r/technology about young people and AI: "I recently heard about a teacher who instead of trying to circumvent students using AI, which is impossible, she made assignments by going "ask ChatGPT to write a report on this subject, and then research how and why it's wrong".

Not only did the students discover that ChatGPT is extremely wrong a lot of the time, it also lead them to realise that they should not use it as a primary source".

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Claire Broadley @clairebroadley.com · 01/08/2025

I think the best way to hire content marketers is to bypass LinkedIn completely. Likewise, if you're looking for work, networking is worth trying. I've listed the 8 main content, #SEO, & #AI communities I recommend. Happy to add more if I've missed any. www.clairebroadley.com/content-ai-s...

X Content, AI, and SEO Communities for Writers and Leaders

Unlock tips, jobs, and networking opportunities in SEO, AI, and content.

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Claire Broadley @clairebroadley.com · 01/08/2025

Many of the articles topping the SERP for ‘ChatGPT 5’ are generated from this one explodingtopics.com/blog/new-cha... …which is human-written and manually updated every few days. When clicks are scarce, it really helps to try to share original content over summaries, if you can find it!

When Will ChatGPT-5 Be Released (July 2025 Update)

The latest information available on the launch of OpenAI's newest model: ChatGPT 5.

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Reposted by Claire Broadley

Jeremy Corbyn @jeremycorbyn.bsky.social · 29/07/2025

Palestinian statehood is not a bargaining chip. It is not a threat. It is an inalienable right of the Palestinian people. Our demands on this shameful government remain the same: end all arms sales to Israel, impose widespread sanctions, and stop the genocide, now.

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Claire Broadley @clairebroadley.com · 22/07/2025

Using Perplexity Pro to learn about MUVERA (Google). The answer is great, but related questions have a mix of topics about MUVERA and MuReva (a company). Some don't make sense at all. Search vs training data clash? (There's also a drug called Muvera, but that doesn't get a mention!)

Perplexity Pro screenshot showing an answer about MUVERA and related questions that include both MuReva and MUVERA.

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Claire Broadley @clairebroadley.com · 21/07/2025

More clues that #ChatGPT is using #Google. This is also very interesting: "OpenAI was rumored to have been working on their own search engine and it is likely that they are using / testing this out on the free version of ChatGPT." acme.bot/blog/chatgpt...

acme.bot

ChatGPT web search uses Google Search and NOT Bing Search (with proof) - ACME.BOT

TL;DR: Why this is a big deal? 1. Impact on SEO This means the whole SEO / Answer Engine Optimization (AEO) narrative has come full circle from “Google is dead” -> “rank in Google to show up on ChatGP...

Claire Broadley @clairebroadley.com · 20/07/2025

Jolissa Skow wrote this helpful guide about increasing brand mentions in ChatGPT. I love this article; it focuses on easy to understand, actionable advice. (No advanced embedding workflows or cosine similarity scoring!) explodingtopics.com/blog/brand-m... #ChatGPT #LLMO #SEO

Increasing Brand Mentions & Visibility in ChatGPT Search

ChatGPT search and other AI search is growing. Are you ready? Here's how to increase mentions of your brand in ChatGPT search now.

contenttools.fyi @contenttools.fyi · 18/07/2025

Reposted by Claire Broadley

NEW #AI tool that saves content teams hours of tedious work adding internal links. → Paste your sitemap + content → AI finds the best link spots → Done Free to use, but note this is very beta. Please feed back via DM! contenttools.fyi/internal-links

contenttools.fyi

Internal Link Analyzer - AI-Powered SEO Link Suggestions

Generate strategic internal link suggestions with AI analysis of your sitemap and content. Boost SEO rankings, improve site architecture, and enhance user experience automatically.

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Claire Broadley @clairebroadley.com · 17/07/2025

Crunched some numbers for a SME client this morning. We've been working on content decay and improving traffic for a specific service. 300% increase in conversions from ChatGPT 70% increase overall Lots to do, but a positive start. Can't wait to dig into the AI search traffic. #LLMO #AEO

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Claire Broadley @clairebroadley.com · 15/07/2025

I wrote a bit about the way spam can influence LLMs. It feels like we're going round in circles. www.clairebroadley.com/panda-to-poi...

Panda to Poison: We've Seen This Movie Before

LLM spam tactics mirror black-hat SEO. Are we going to go down this road again?

Claire Broadley @clairebroadley.com · 16/07/2025

Kudos to @otahir.bsky.social for this great @explodingtopics.com guide: How to optimize your e-commerce store for #AI search. This is a great recap of where we're at with AI search and e-commerce functionality, too. explodingtopics.com/blog/e-comme...

How to Optimize Your E-commerce Store for AI Search

Get your products and brand featured in top AI recommendations with these tips for e-commerce stores.

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Claire Broadley @clairebroadley.com · 15/07/2025

I wrote a bit about the way spam can influence LLMs. It feels like we're going round in circles. www.clairebroadley.com/panda-to-poi...

Panda to Poison: We've Seen This Movie Before

LLM spam tactics mirror black-hat SEO. Are we going to go down this road again?

Claire Broadley @clairebroadley.com · 15/07/2025

Just got a weird bare URL in an AI Overview.

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Reposted by Claire Broadley

Steven Norgate @stevenorgate.bsky.social · 13/07/2025

Shall I compare thee to a summer’s day? You used to be much cooler.

Claire Broadley @clairebroadley.com · 12/07/2025

Just sent my 6 year old a pic of the cat and she asked me if it’s AI. Kids are smart (it wasn’t AI though!)

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Claire Broadley @clairebroadley.com · 11/07/2025

‘Write helpful content for humans’ 💀 I think we’re going to see an an LLM spam tsunami. (Spunami?)

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Claire Broadley @clairebroadley.com · 09/07/2025

Our kitten caught his first bird and brought it in the house to play with. So that’s the kitten honeymoon officially over. (Birdy seems fine and is at the vets for a check-up.)