iiinova — where your digital self keeps evolving

Claire Broadley @clairebroadley.com · 15/10/2025

I see Google's getting a bit jazzy with its tooltips this morning.

Claire Broadley @clairebroadley.com · 14/10/2025

Perplexity told me to eat these. Nice try, AI bot. (Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)

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Claire Broadley @clairebroadley.com · 04/10/2025

Pretzel says hello, long lost cousin

A sleeping cat with Bengal/ tabby markings stretching out on an armchair

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Claire Broadley @clairebroadley.com · 03/09/2025

Lush closed its UK stores, factories, and online operations today. I didn’t realise until I saw the news on TikTok. Good on them for taking a stand. Shops in ROI are closed tomorrow.

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Claire Broadley @clairebroadley.com · 29/08/2025

Enjoying my second attempt at #Substack and doing much better this time around! Content, SEO, and AI: contentrefresh.substack.com Trends updates: explodingtopicsinsider.substack.com

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Claire Broadley @clairebroadley.com · 26/08/2025

Has the UK technology editor at the Guardian never come across custom GPTs? This is the kind of nonsense that sparks AI psychosis. Why is the Guardian publishing this.

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Claire Broadley @clairebroadley.com · 26/08/2025

Can a calculator suffer if you calculate a really big number?

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Claire Broadley @clairebroadley.com · 22/08/2025

A great example of low-effort content here, directly from the Google team.

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Claire Broadley @clairebroadley.com · 20/08/2025

Another example of AI chat bots and terrible UX, this time from #Barclays. No other options to contact Barclaycard except via phone, and the lines are closed. This is an obstacle, not an assistant.

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Claire Broadley @clairebroadley.com · 17/08/2025

If your AI chat bot is a front end for your content and nothing more, get rid of it, because I guarantee customers hate it. This one from Haven: - can’t connect me to a real person out of hours - can’t get my last surname right, because it doesn’t accept two words

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Claire Broadley @clairebroadley.com · 07/08/2025

It’s like Black Friday for AI hot takes. Jokes aside: these are all good and worth reading.

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Claire Broadley @clairebroadley.com · 22/07/2025

Tried again with MCP. I've noticed LLMs can't define Model Context Protocol without search (it's too new, even for Gemini). This time, I got a good answer, but related searches are entirely in Spanish.

Perplexity definitions of MCP in English with related searches in Spanish

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Claire Broadley @clairebroadley.com · 22/07/2025

Using Perplexity Pro to learn about MUVERA (Google). The answer is great, but related questions have a mix of topics about MUVERA and MuReva (a company). Some don't make sense at all. Search vs training data clash? (There's also a drug called Muvera, but that doesn't get a mention!)

Perplexity Pro screenshot showing an answer about MUVERA and related questions that include both MuReva and MUVERA.

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Claire Broadley @clairebroadley.com · 15/07/2025

Just got a weird bare URL in an AI Overview.

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Claire Broadley @clairebroadley.com · 12/07/2025

Just sent my 6 year old a pic of the cat and she asked me if it’s AI. Kids are smart (it wasn’t AI though!)

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Claire Broadley @clairebroadley.com · 09/07/2025

Our kitten caught his first bird and brought it in the house to play with. So that’s the kitten honeymoon officially over. (Birdy seems fine and is at the vets for a check-up.)

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Claire Broadley @clairebroadley.com · 04/07/2025

It helps when the team has an extra finger, too

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Claire Broadley @clairebroadley.com · 01/07/2025

More gibberish. Deleted Facebook again for the 64th time this year.

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Claire Broadley @clairebroadley.com · 30/06/2025

Meta AI not getting the joke. Again.

Facebook post from Aldi referring to the Oasis tour

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Claire Broadley @clairebroadley.com · 27/06/2025

Is your laptop really yours until your kitten: 1. Walks across the keys to add sjdhfienassssss to the article you’re working on 2. Carefully positions himself on top of it and falls sleep 3. Tries to bite the corners of the screen (Yes, this is how he falls asleep every night)

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Claire Broadley @clairebroadley.com · 18/06/2025

Never tried harness training a kitten before. (It’s not going well.)

Tabby kitten standing on grass wearing a black harness and lead.

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Claire Broadley @clairebroadley.com · 13/06/2025

Meta AI in the Facebook app is one of the least helpful implementations of an LLM. This appeared under David Mitchell’s rant about the phrase ‘I could care less’.

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Claire Broadley @clairebroadley.com · 04/06/2025

Just recreated my Myspace page from 2006 using Cursor and Claude. I'll write up a tutorial on this if I have time. You can see it at www.printed-circuit.net

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Claire Broadley @clairebroadley.com · 02/06/2025

Reddit Answers. First query. There it is! Take a drink.

Reddit Answers response containing the text "today's fast-paced digital landscape"

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Claire Broadley @clairebroadley.com · 02/06/2025

Yesterday I saw an AI Overview inside a People Also Ask box. Not sure I've seen this before. Very wooly answer (reminiscent of previous versions of ChatGPT)

People Also Ask answer for "is dropbox free"

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Claire Broadley @clairebroadley.com · 25/05/2025

OMG. This AI Overview recommends SEARCHING GOOGLE for the answer to my question. Yes, I’ve tried that, and there’s a massive and completely useless AI Overview in the way of the results….

Part of an AI Overview that says: Search for "FreePrints Photobooks promo code" or "FreePrints discount code" on search engines like Google.

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Claire Broadley @clairebroadley.com · 24/05/2025

Found the limit. This is the first time I have ever seen Claude give up. (Sonnet 4). I moved over to Opus and it fixed the problem immediately. I guess giving up is better than repeatedly making the issue worse, but still.

Want to just fix the desktop layout issue in your next deployment and call it good?

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Claire Broadley @clairebroadley.com · 22/05/2025

New Claude 4, same old context window. 4 questions in, it forgets what I asked for.

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Claire Broadley @clairebroadley.com · 19/05/2025

Asian food packaging obsession continues: spicy vegan beefsteak. Best TK Maxx find in a while!

Japanese food packet showing a cartoon girl with face paint holding pieces of bean curd

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Claire Broadley @clairebroadley.com · 18/05/2025

This pair of AI Overviews are confusing. Same query worded differently. They actually say the same thing, but the second one answers the wrong question, making it look like they contradict each other.

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Claire Broadley @clairebroadley.com · 14/05/2025

RIP, Betty. We lost her, and we miss her. She had a terrible start in life (before we got her) and never really recovered. But she had a happy 11 years with us. I’m glad we had the opportunity to look after her. She’s the one being taken for a walk (pic from a few years ago).

A pug holding a dog lead in his mouth. The dog lead is attached to another dog’s harness.

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Claire Broadley @clairebroadley.com · 14/05/2025

Oof. I thought it was weird that Drip sent me a random email. Not a great look, but a good email apology. Anyone who has worked in email marketing knows that your pulse quickens every time you hit ‘send’! We’ve all been there.

Email from Drip stating they sent a webinar invite by mistake

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Claire Broadley @clairebroadley.com · 13/05/2025

Wow, so Amazon is going for the Temu audience then? This is ‘Hauls’, apparently.

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Claire Broadley @clairebroadley.com · 13/05/2025

Not seen this before: ChatGPT now billing in local currencies. This makes ChatGPT more expensive than before (the GBP price adds VAT plus a pound or two on top). You can use the country switcher under the table to flip it back to USD.

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Claire Broadley @clairebroadley.com · 11/05/2025

Had a rough week. This was my comfort food. If you live near me, you’ll know where I got it from.

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Claire Broadley @clairebroadley.com · 04/05/2025

Pretty impressed with o3’s ability to correctly name this location with no clues. I uploaded a screenshot, so there was no location data in the image, and I always have memory disabled.

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Claire Broadley @clairebroadley.com · 29/04/2025

I have a dear little dog who was intensively bred from and abused before I got her. She hasn’t been eating much and we thought we lost her yesterday. She just had a tiny snack 🙌 (she prefers to eat off the floor). And I might actually get some sleep tonight 😮‍💨

Small reddish brown dog eating a piece of meat off the floor

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Claire Broadley @clairebroadley.com · 27/04/2025

Loop Earplugs’ AI customer service agent is the worst one I have had the misfortune to interact with.

I'm sorry to hear that you haven't received your refund yet. It looks like your Loop Earplugs have been delivered!

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Claire Broadley @clairebroadley.com · 21/04/2025

If you lose a cat, try looking underneath the other cat.

One cat inside an enclosed bed with just his leg and tail showing. Another cat sitting on top.

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Claire Broadley @clairebroadley.com · 21/04/2025

Still working my way through the treasure trove of sweets from my friend in Bali. Today we’re going with Exotic Mango 🥭

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Claire Broadley @clairebroadley.com · 17/04/2025

Sounds like the postman had a busy day. #AppleIntelligence

Apple Intelligence summary of I post notifications. “Parcel picked up, delivered multiple times”

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Claire Broadley @clairebroadley.com · 11/04/2025

Lovely week away with the family. Couldn’t have asked for better weather. Refreshed and ready to get back to work on Monday.

Two children and a man sitting on a bench facing the sea

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Claire Broadley @clairebroadley.com · 11/04/2025

Bucket list item crossed off at last. #morecambe

Eric Morecambe statue against a blue sky

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Claire Broadley @clairebroadley.com · 30/03/2025

The pizza oven came out for Mother’s Day. First run of the year. Cheese and veggie bacon.

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Claire Broadley @clairebroadley.com · 23/03/2025

A member of my family has been having a difficult time. We’ve been to the doctor for help, but we’re running run out of places to turn. In just a week, little guy has completely changed them. Adopt, don’t shop. Two lives changed for the better. ❤️

A 9 week old tabby kitten sleeping on a fleece jumper

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Claire Broadley @clairebroadley.com · 21/03/2025

My plan today was to work and take care of a kitten at the same time. How it’s going:

A close up of a tabby kitten meowing while standing on a laptop

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Claire Broadley @clairebroadley.com · 18/03/2025

Chance of getting any work done: tiny 🐈

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