Most teams come up with a concept first, then put it into market research. Gerry Hopkinson says that invites cognitive bias. Researchers pick up on the unspo...

Before proper mailing systems existed, SharpSpring sent prospects a Slinky as part of its direct mail campaign, tied to the idea that the platform could stre...

Chris Norton and Will Ockenden says the boardroom conversation about influencer marketing keeps stalling on the wrong numbers, likes and impressions, because...

A professor who built his entire career on communication measurement almost couldn't answer the question that started it all. Professor Jim Macnamara joins E...

Most B2B brands are interchangeable, and Talia Wolf built a career proving it.In this episode, Talia Wolf, founder of GetUplift and creator of the emotional ...

A CIPR fellow with nearly six decades in PR says the industry still protects itself from its own scandals.In this episode, Robert Minton-Taylor, a CIPR fello...

‘Emma’ the Rotherham chatbot has 17 languages says AI firm – but health watchdog says system struggling with local ‘twangs’

Roger Hurni says most agencies should rent their AI tools, not build them.In this episode, Roger Hurni, founder and Chief Brand Strategist of Off Madison Ave...

John O'Keeffe turned WPP's creative department from a running joke into the best in the industry, then his new CEO cut him off in front of the entire company...

A PR firm called Movchan Agency operated a roster of fake PR representatives, some with AI faces, to pitch journalists on stories. Why?

KFC stopped using Finger Lickin' Good. Weetabix dropped Have You Had Your Weetabix for seven years. Tom Roach was on the team that had to bring both of them ...

KFC stopped using Finger Lickin' Good. Weetabix dropped Have You Had Your Weetabix for seven years. Tom Roach was on the team that had to bring both of them ...

Ben Branson built the world's first non alcoholic spirit from a hobby with no business plan. He found out about a million pound working capital hole on an em...

Hector Hughes watched his company cut a 30 person marketing and sales team. Revenue didn't change.Hector built Unplugged, digital detox cabins where guests l...

Rand Fishkin tells me why raising $30m in venture capital was his biggest mistake, and how to measure marketing in a zero-click world. Full interview.

Rand Fishkin built Moz into the biggest name in SEO, raised 30 million, and watched that decision nearly break him. He runs a company a twentieth the size no...

Leroy opened our own channel live and told us, in front of everyone, exactly why two of our titles don't work. That's the episode.YouTube strategist Leroy te...

Most companies have bought AI. Hardly any are actually using it properly inside their teams.In this episode, recorded live at the AI for PR conference in Lon...

Everyone is talking about AI tools but almost no one is talking about whether your brand shows up in the answer.This episode was recorded live at the AI for ...

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Most people are still using AI like a chatbot, typing prompts and copying answers from one place to another.This episode looks at what happens next.Andrew Br...

One fake video can wipe trust overnight. And you won’t see it coming.In this episode we break down exactly how AI misinformation spreads and why brands are l...

Most marketers aren’t failing because of bad ideas.This episode breaks down what strategy actually is without the fluff.You’ll get a simple way to think abou...

You can explain your ad perfectly and still lose your audience in one second.This episode breaks down a brutal truth marketers hate to hear. Phil Barden expl...

Vivid Sydney organisers and the UK company behind the drone show blamed it on technical difficulties.

Most B2B companies are busy. Very few are actually growing.Lucy Woolfenden breaks down what messy growth really looks like inside tech and fintech. This epis...

I spent 20 years learning how to do PR. Now I spend my time trying to make other people brilliant at it. Nobody warned me about that transition. And nobody warned me about the bit that hurts most: working out where your validation comes from once you stop doing the actual craft. How many of us have stopped doing what we were trained at? Mick Mahoney put words to it on the pod last week, and it really helped me. I hope it helps you.

Most creative directors don’t actually know what their job is. And that confusion is wrecking teams, clients, and careers.Mick Mahoney has spent 25 years at ...

Most brands think growth comes from being louder. Yorkshire Tea grew by being smarter.In this episode we sit down with Dom Dwight, the person who spent nearl...

Most marketers still believe customers think logically. They don’t. And that misunderstanding is costing brands serious money.In this episode, behavioural sc...

Most Texas association conferences book speakers the same way they book venues. They browse a bureau list. They pick a name they recognise. They cross their fingers and hope the room stays engaged. The problem is that celebrity recognition and association conference effectiveness are almost entirely uncorrelated. A speaker who electrifies a mandatory corporate kickoff for 500 people at a Fortune 500 company will often fall flat with 300 voluntary members who paid their own registration fee, took time away from their organisations, and came expecting something they can actually use on Monday morning. Association audiences are different. They are more sceptical. More experienced. More politically diverse. And far less forgiving of content that does not earn their attention. I put together a list of the 50 best keynote speakers for Texas association conferences in 2026. The list covers speakers across every budget range, every major sector the Texas conference...

Hi Guys, First things first. I owe you a bit of an apology.

Hi Guys, First things first. I owe you a bit of an apology.

Hi Guys, First things first. I owe you a bit of an apology.

AI can sound more empathetic than a human. Deepfakes can move markets. And brands are now being punished for staying silent. This live episode breaks down wh...

Insolvency, advisory and restructuring firm Coots & Boots has hired a retained PR agency after it was accused of employing a counterfeit communications professional.

Firms are changing the way they present information on their websites, so they get noticed by AI.

Brands are still getting customer communication badly wrong and Roger Dooley explains exactly why. Roger is one of the original neuromarketing thinkers. He’s...