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CCGroup, a Hoffman Agency

@ccgroup.bsky.social
24 followers 21 following 58 posts

PR-led marketing across every channel, underpinned by 30 years' B2B tech experience.

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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 11/11/2025
Quantum is about to reshape cybersecurity more than AI ever did. From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere. #Cybersecurity #QuantumComputing #PostQuantum
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Shock and awe: why quantum is the next big thing to shake up the cybersecurity world - CCGroup
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 10/11/2025
Analysts influence vendor credibility more than your content, media, or events. Yet most B2B tech marketers still aren’t investing in Analyst Relations - leaving trust, and competitive edge, on the table. #B2BMarketing #AnalystRelations #TechMarketing
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Industry Analyst Relations: The untapped growth engine B2B Tech marketers can’t afford to ignore - CCGroup
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 04/11/2025
Your audience isn’t in one place - so why is your marketing? To reach them, B2B tech brands need more than a single-channel strategy. You need to show up everywhere that matters. #B2BMarketing #DigitalAdvertising #TechMarketing #MultiChannelMarketing
ccgrouppr.com
Multi-channel digital advertising: Why It's a Must for B2B Tech - CCGroup
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 28/10/2025
95% of your audience isn’t ready to buy. But with the right retargeting strategy, you’ll be ready when they are. Discover a two-phased approach to B2B tech retargeting that turns awareness into conversions. #B2BMarketing #AdTech #DigitalMarketing #Retargeting
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A Two-Phased Approach to B2B Tech Retargeting: Maximizing ROI - CCGroup
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 28/08/2025
Metrics alone don’t change strategy — insights do. Here’s why reporting should go beyond colourful charts to become a launchpad for smarter decisions:
ccgrouppr.com
Beyond the numbers: Using insights to drive better communications - CCGroup
You’ve seen the decks – quarterly reports packed with colourful graphs, maybe there’s a sharp increase in share o...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 31/07/2025
AI is coming for our tasks, but not our ideas. In a world where AI can deliver creative, target it, optimise it, and report on it, what's left for marketers to do? Read how integrated thinking is our best defence against AI creep 👇 #B2BMarketing #IntegratedMarketing #AIinMarketing
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Integrated marketing and the defence against AI creep in marketing - CCGroup
Let’s start with two truths and a lie: AI is fundamentally changing the marketing landscape forever
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 15/07/2025
In her latest blog, Holly Ingram breaks down the hype to explore why private networks are gaining serious traction, and how they’re becoming essential infrastructure for mission-critical industries like healthcare, manufacturing and logistics.
ccgrouppr.com
Beyond the hype: exploring the rise of private networks - CCGroup
Enterprise technology demands are evolving fast. As businesses become more data-driven, con...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 25/06/2025
PR is fast-paced. So how do you keep up? Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice. #ADHD #Neurodiversity #PRLife #WorkTips
ccgrouppr.com
Do yourself a favour: the importance of setting yourself up for success - CCGroup
The world of PR is fast-paced, and as anyone who has graced the PR battlefield will tell yo...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 13/06/2025
vRAN and Open RAN are reshaping how mobile networks are built, operated and evolved. Ben Burwell unpacks what they are, how they work, and why operators and analysts alike can’t stop talking about them. #vRAN #OpenRAN #5G #Telecoms
ccgrouppr.com
Tech me out: vRAN and Open RAN - CCGroup
The Radio Access Network (RAN) has existed in some form for over 40 years, but it has evolv...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 27/05/2025
Too often, PR is narrowly equated with media relations. But when viewed through a channel-neutral, marketing-first lens, it becomes clear: PR should be the strategic centre of any modern marketing team.
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Reports of PR’s death have been greatly exaggerated. - CCGroup
Before embarking on this post, dear reader, you should know that I am not a ‘PR person’ in any conventional sense of th...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 23/05/2025
If your defence strategy still relies on on-prem firewalls, it's time for a rethink. From AI-driven botnets to multi-vector campaigns, today's attackers are turning DDoS into a weapon of disruption and distraction. #DDoS #Cybersecurity #CloudSecurity
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Why DDoS attacks aren’t just noise anymore - and what enterprises need from cloud-based defence - CCGroup
If cybersecurity threats were a type of weather, a Distributed Denial of Service (DDoS) attack would be a thunderstorm: dis...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 20/05/2025
Just as the world gets to grips with GenAI, a new term is dominating headlines and investor decks: Agentic AI. Holly Ingram explores where the hype ends and the true potential begins in her latest blog. #AI #AgenticAI #GenAI #EmergingTech
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Agentic AI - hype or the real next wave of AI? - CCGroup
Is the hype around Agentic AI unfounded? Or is it signalling the next wave of artificial in...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 14/05/2025
In 'Speech Bubbles with Charlotte Otter', Paul Nolan, shares how his late ADHD diagnosis – at age 42, alongside his family has reshaped how he sees himself, leads others, and understands his energy and triggers. Listen now to hear Paul’s thoughtful take on reputation, leadership, and inclusion.
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The ADHD Leader with Paul Nolan
Diversity and Inclusion in the PR Industry. In this episode, PR agency leader Paul Nolan describes his ADHD diagnosis at the age of 42 - along with his whole family - and how that gave him insight in...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 13/05/2025
PR is a pressure cooker and for neurodivergent professionals, the heat is even more intense. This #MentalHealthAwarenessWeek, Paul Nolan opens up about living with ADHD in one of the most high-pressure industries out there. From the power of hyperfocus to the pain of burnout.
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ADHD in the fast lane: navigating mental health in PR agencies - CCGroup
This week is Mental Health Awareness Week in the UK. I have reflected on the pressure and stress that comes with PR agency ...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 08/05/2025
Dan Raywood, Senior Editor at SC Magazine, shares insights on the future of journalism in the age of AI, staying ahead in the cybersecurity news cycle, and how to work with journalists, not against them. 💭 Catch his reflections in our latest Q&A with Florie Lhuillier.
ccgrouppr.com
Q&A with Dan Raywood, Senior Editor at SC Magazine - CCGroup
Hi Dan, thank you so much for participating in our cybersecurity Q&A series. I would love to start by asking you: ...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 07/05/2025
Not all surprises are good surprises. Meta’s rollout of its AI chatbot on #WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietly staking claim to a space users feel is theirs. What could #Meta have done differently?
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#ai #whatsapp #meta | CCGroup, a Hoffman Agency
Not all surprises are good surprises. Meta’s rollout of its AI chatbot on WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietl...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 30/04/2025
Last night, seven of us headed to the PRWeek People & Places awards. We were up for Mid-size Consultancy of the Year and left with two brilliant individual wins: Eyimofe Okuwoga – Industry Newcomer (less than 3 years’ experience), Winner Florie Lhuillier – 10+ years’ experience, Highly Commended
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 30/04/2025
Enterprise 5G isn’t just a network upgrade, it’s the backbone of business transformation. From real-time automation to AI-powered factories and robotic surgeries, it’s already reshaping how industries operate. #5G #DigitalTransformation #AI #IoT #EdgeComputing
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The enterprise 5G opportunity - CCGroup
Enterprise 5G isn’t just about upgrade network connectivity—it’s a gateway to digital transformation. Because without...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 24/04/2025
One highly commended. One winner. One proud team. Last night at the @prca_hq Workplace Champions Awards CCGroup, a Hoffman Agency won Highly Commended in the Medium-Sized Agency category, but best of all, our brilliant Laura Kolb took home the Outstanding Professional award ❤️
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 14/04/2025
From connected traffic control to remote healthcare, smart cities are transforming the way we live, work and move. And at the core of this evolution is one powerful enabler: 5G. ccgrouppr.com/blog/bridgin... #5G #SmartCities #Connectivity #Sustainability #IoT
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Bridging the gap: how 5G will revolutionise smart cities - CCGroup
The future of urban living is being redefined by the proliferation of smart cities. At the ...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 07/04/2025
In this week’s episode of Ben Smith’s PRmoment Podcast, our very own Dan Miles dives into the harsh realities of the 2022–2024 tech recession and its seismic impact on B2B tech marketing — the focus of his latest report based on insights from 375 marketers. prmoment.bsky.social
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The Truth: How the 2022-2024 technology recession impacted the B2B tech PR market
Podcast Episode · PRmoment Podcast · 04/04/2025 · 40m
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 03/04/2025
From making greener choices to funding sustainable projects and cutting global emissions, climate fintech is empowering individuals, companies and institutions to take meaningful climate action. ccgrouppr.com/blog/tech-me... #ClimateFintech #SustainableFinance #GreenTech #ESG
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Tech Me Out: Climate Fintech - CCGroup
In the race against climate change, the financial sector has a powerful role to play. The intersection of climate action an...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 02/04/2025
We’ve been shortlisted for not one, not two, but THREE awards at this year’s PRCA Workplace Champions Awards! 🏆 Medium Agency of the Year 🏆 DEI Champion Award 🏆 Outstanding Professional Award – Laura Kolb
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 26/03/2025
Register for our upcoming webinar: Thriving under pressure: How enterprise tech vendors can prove their value in challenging times. Zoom reg here: ccgroup.zoom.us/webinar/regi...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 26/03/2025
How did CCGroup become part of The Hoffman Agency? Co-MD UK, Richard Fogg, shares the full story behind our biggest move yet 👇
ccgrouppr.com
CCGroup x The Hoffman Agency - CCGroup
Here’s a sentence I didn’t think I’d be writing for a good few years: We are *hugely* excited to announce that, as of...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 26/03/2025
As larger vendors snap up smaller players, MSPs are being pushed to rethink how they build, manage, and future-proof their tech stacks. How should MSPs respond to vendor consolidation? #MSP #VendorConsolidation #B2BTech
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Vendor consolidation: what it means for MSPs - CCGroup
The Managed Service Provider (MSP) landscape is undergoing significant transformation, with vendor consolidation reshaping ...
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Pete Marcus @petemarcus.bsky.social · 18/03/2025
Big news in the London tech agency world today as @ccgroup.bsky.social gets acquired. Another US agency snaps up a UK indie. Congrats to all involved! www.provokemedia.com/latest/artic...
provokemedia.com
The Hoffman Agency Acquires UK Tech Specialist CCGroup
CCGroup owners Richard Fogg and Paul Nolan become co-MD of the combined tech agency; the deal trebles the size of Lou Hoffman’s firm in the UK.
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The Hoffman Agency @hoffman.com · 19/03/2025
We always double down on #tech — and this time is no different. CEO Lou Hoffman puts into perspective the meaning behind our acquisition of @ccgroup.bsky.social. bit.ly/420Eq3m
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The Hoffman Agency @hoffman.com · 20/03/2025
Growing our UK footprint through the acquisition of @ccgroup.bsky.social, our global presence is stronger than ever. What does this mean for clients? Read more. bit.ly/4kFg08a
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The Hoffman Agency @hoffman.com · 21/03/2025
We sat down with @prweekuk.bsky.social to share a behind-the-scenes look at our acquisition of @ccgroup.bsky.social — see what our CEO and European senior leaders had to say. bit.ly/4iqlwdk
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The Hoffman Agency @hoffman.com · 24/03/2025
Co-MD UK, The Hoffman Agency Rich Fogg reveals the origin story behind how @ccgroup.bsky.social became part of the Hoffman Agency — see the details. bit.ly/4jg9lQv
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 19/03/2025
From independent to independent and international! Joining The Hoffman Agency is the next step in our evolution, strengthening how we help brands tell their tech stories globally. CEO, Lou Hoffman shares the vision behind our acquisition and why we’re stronger together. @hoffman.com
ishmaelscorner.com
Tying the CCGroup Acquisition to Our Aspirations
Tying the CCGroup Acquisition to Our Aspirations : Is it just me or does it feel like there’s been an acceleration of time since the pandemic?
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The Hoffman Agency @hoffman.com · 18/03/2025
Taking our London office from “small but mighty” ➡️ “force of nature,” we acquired @ccgroup.bsky.social. See why we’re the perfect pair. bit.ly/43Qv9NQ
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 18/03/2025
From a London-based tech consultancy to a key part of a global agency, we’re thrilled to share that CCGroup is now part of The Hoffman Agency. More on why we’ve taken this leap: ccgrouppr.com/blog/ccgroup... @hoffman.com
ccgrouppr.com
CCGroup x The Hoffman Agency - CCGroup
Here’s a sentence I didn’t think I’d be writing for a good few years: We are *hugely* excited to announce that, as of...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 13/03/2025
It’s been a brutal two years for B2B marketers. Budgets cut. Fewer resources. We know the struggle, so we spoke to 375 senior marketers who’ve been navigating the same challenges. And the good news? Things are shifting. Our research shows how, why and what to do about it. Download now.
ccgrouppr.com
From resilience to optimism: The tech recession’s impact on B2B marketing - CCGroup
How the technology recession impacted B2B tech marketing and how it has shaped future marketing plans.
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 07/03/2025
The crowds were back, the usual chaos reigned, and while AI dominated conversations, the real challenge remains: where’s the growth? MWC 2025 showed clear industry progress, but telcos & vendors still need fresh innovation & top-line revenue.
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MWC Barcelona 2025 – full, familiar, but fun! - CCGroup
So, how was it for you? It was all rather familiar, wasn’t it? But is this a bad thing? The crowds were back in force. Th...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 25/02/2025
The buzz around stablecoins is increasing by the day. What started as a niche concept in cryptocurrency is quickly becoming a key player in the global financial system ₿💸 Will 2025 be the year of the stablecoin? #Stablecoin #Crypto #Blockchain
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Will 2025 be the year of the stablecoin? - CCGroup
The buzz around stablecoins is louder than ever. They have moved quickly from a niche conce...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 25/02/2025
Double celebrations at CCGroup HQ today! Florie Lhuillier in the 'Over 10 Years' Experience' category and Eyimofe Okuwoga for 'Industry Newcomer'. We couldn't be prouder 🥹 @prweekuk.bsky.social #PRWeekAwards
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 24/02/2025
We've been shortlisted in the Mid-Size Consultancy category at this year's new PRWeek People & Places awards! All eyes on the ceremony on April 29th 👀 #PRWeekAwards #PeopleAndPlaces2025
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 21/02/2025
Each month, we analyse fintech media to uncover major themes, trending topics & key stories. Our new report series, ‘Fintech Hot or Not’, helps fintech brands shape thought leadership & media strategies. Read the January sneak peek! Fintech #AI #Crypto #BNPL #MediaTrends
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Fintech Trends and Topics – January 2025 - CCGroup
Each month CCGroup’s data and analytics team will analyse the fintech media to understand...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 19/02/2025
Some things in life you can buy. The Blueprint? You earn it. And we’re thrilled to say that CCGroup has been fully Blueprinted for the second time! 🎉 #Blueprinted #DiversityInPR #DEI
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 18/02/2025
2024 was a whirlwind for cyber threats—record data breaches, ransomware takedowns, and new regulations. So, where should cybersecurity marketers focus in 2025? @Florie Lhuillier breaks down the 5 key trends. #Cybersecurity #B2BMarketing
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Top 5 cybersecurity trends for marketers this year - CCGroup
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 17/02/2025
In his guest article on Telecoms.com, CCGroup's Paul Nolan, examines the AI hype cycle through the lens of past telecoms trends like 5G, Open APIs, MEC, and NFV. How much of today’s AI buzz is real, and what role does PR play in managing expectations? #Telecoms #AI #PR #HypeCycle
telecoms.com
AI and the telecoms hype cycle: lessons from 5G, Open APIs, MEC, NFV and more
Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece, PR expert Paul Nolan, COO and Head of Telecoms at CCGroup reflects on...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 30/01/2025
Not all organisations can afford strong cybersecurity, leaving them vulnerable to breaches & compliance risks. The cybersecurity poverty line highlights this divide—and it’s not just IT’s problem. Learn how to bridge the gap & protect your brand. #CyberSecurity
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Bridging the Cybersecurity Poverty Line: Why It Matters - CCGroup
The “cybersecurity poverty line” (CPL) is a term that really resonates in today’s digital landscape. Coined b...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 29/01/2025
In the latest #AR101, Venice Kwan dives into analyst prioritisation—a must for AR success. 🔹 Tier 1: High-impact → Frequent engagement 🔹 Tier 2: Valuable, secondary → Regular check-ins 🔹 Tier 3: Broader visibility → Scaled outreach
ccgrouppr.com
Analyst Relations 101: The whats, whys and hows of analyst prioritisation - CCGroup
For a successful analyst relations programme, prioritising analysts is critical. Tiering analysts based on their influence,...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 28/01/2025
In a post-truth world, stories trump facts. Take #DeepSeek: it sparked a $600B wipeout in Nvidia’s value. Investors bought the 'David vs. Goliath' narrative, despite unproven claims. From Google’s quantum hype to blockchain rebrands, storytelling drives markets—but it’s a double-edged sword. #AI
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'Deep Seek': The Power of Storytelling in a Post-Truth World - CCGroup
In today’s fast-paced, tech-driven, post-truth world, storytelling has taken on a whole new lev...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 23/01/2025
From green financing to carbon tracking, climate fintech is helping businesses tackle climate change. While funding challenges remain, regulatory demand & innovation are driving growth. Read more in Dan Lowther's blog 👇 #ClimateFintech #Fintech #ESG
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Climate fintech: What is it and what’s holding it back? - CCGroup
As regulatory frameworks tighten and net-zero deadlines approach, many of the world’s largest corporations are under moun...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 21/01/2025
Analysts shape tech buying decisions: 🔹 61% of cybersecurity deals involve them 🔹 72% of telecom buyers rely on them 🔹 74% of enterprise tech buyers credit them for vendor awareness But many vendors still lack a strategy to engage them. Why? Misconceptions, budget challenges, and short-termism.
ccgrouppr.com
Industry analyst influence on buyers is clear, so why aren’t all vendors investing in it? - CCGroup
The analyst relations team at CCGroup have been reflecting on our recent...
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 13/01/2025
Why speak at Money20/20 Europe? With just 300 speaker slots and thousands of submissions, competition is intense. Our Head of Fintech, Daniel Lowther, shares insider tips to help you craft a winning pitch. 🗓️ Submissions close February 7th. #Money2020Europe #Fintech #Money2020
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Why speak at Money20/20 Europe? - CCGroup
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CCGroup, a Hoffman Agency @ccgroup.bsky.social · 20/12/2024
We're thrilled to be featured in Meltwater's latest customer story! Learn how we use their tools to deliver data-driven PR and marketing success 👉 #PRInsights #CustomerSpotlight #DataAndAnalytics"
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CCGroup — Meltwater Customer Story
Learn how B2B marketing and PR consultancy CCGroup uses Meltwater's social listening and analytics solution to deliver tangible results for its clients.
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