Caster Communications @castercomm.com · 03/11/2025We're taking a break from Bluesky. Find Caster Communications on LinkedIn, Instagram, Facebook, and X. 000
Caster Communications @castercomm.com · 26/09/2025The Caster team will be out of the office for our annual off-site All-Team meeting from Monday, September 29 through Friday, October 3. We’ll return on Monday, October 6th feeling energized, inspired, and ready to bring fresh ideas into the final quarter of the year. 010
Caster Communications @castercomm.com · 26/08/2025CONTENT ECOSYSTEMS, NOT ONE-OFFS Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing. SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page. 4/4 000
Caster Communications @castercomm.com · 26/08/2025AI VISIBILITY #AI search agents are making choices on behalf of buyers. If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google. 3/4 100
Caster Communications @castercomm.com · 26/08/2025AUTHORITY OVER CLICKBAIT AI + Google alike pull from trusted sources, not just optimized ones. Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing. 2/4 100
Caster Communications @castercomm.com · 26/08/2025#B2B #SEO is a different game right now. The old playbook of keywords + backlinks isn’t enough. Here are 3 crucial hallmarks every B2B business needs right now 👇 1/4 110
Caster Communications @castercomm.com · 25/08/2025Happiest birthday to our amazing Sarah! We're so proud of all you've accomplished and so excited for everything that lies ahead, both personally and professionally. Thank you for bringing so much dedication and positivity to our team every single day! 010
Caster Communications @castercomm.com · 22/08/2025Awards + Media: CES Innovation Award deadlines are looming, and press rooms are busier than ever. Strategic PR makes sure your news isn’t missed. Our full guide: castercomm.com/2025/08/22/h... #PR #TechPR #MediaStrategy #ConsumerTechcastercomm.comThe Trade Show Support You Need – For CES and Beyond - Caster CommunicationsOverview of the PR strategy and tactics Caster executes for clients exhibiting at trade shows like CES, InfoComm, and CEDIA Expo. 000
Caster Communications @castercomm.com · 22/08/2025Speaking slots: Calls for #CES presentations are already open. The best sessions take months of prep, so don’t wait until winter to start pitching ideas. 2/3 100
Caster Communications @castercomm.com · 22/08/2025Here’s how smart brands are already prepping their PR strategy for #CES2026: 1/3 100
Caster Communications @castercomm.com · 19/08/2025Going to #CEDIA & need client dinner spots? These are all walkable from the Convention Center: 1️⃣ Guard & Grace – Modern steakhouse 2️⃣ Rioja – Elevated New American 3️⃣ Ocean Prime – Seafood & cocktails 4️⃣ The Capital Grille – Classic steakhouse 5️⃣ Corinne – Relaxed American, steps away ⌛Time to book! 000
Caster Communications @castercomm.com · 18/08/2025Happy happy birthday to our two best men! Adam Forziati and Peter Girard, we're so lucky to have you as part of the Caster family. Thank you for being the hardest workers, the steadiest voices of reason, the humor, and the only testosterone on the team. Caster wouldn't be Caster without you! 000
Caster Communications @castercomm.com · 18/08/2025Caster is once again proud to sponsor Bark on the Beach, a one-mile people-and-pup walk-a-thon benefiting the Animal Rescue Rhode Island (ARRI)! Grab your leash and join the Bark on the Beach! If you aren't local, but still want to help, you can donate at animalrescueri.org 000
Caster Communications @castercomm.com · 15/08/2025Deadlines for the #CES Call for Speakers (Aug 28) & Innovation Awards (Aug 22) come fast, so early planning is the key to securing media coverage, awards, & meaningful meetings in Las Vegas. Our latest blog breaks down how to make #CES2026 your biggest win yet: castercomm.com/2024/11/08/s...castercomm.comStart Your CES Engines - Caster CommunicationsIf you're planning to make an impact at CES 2025, you need to start planning your media outreach strategy now. Start your CES engines. 000
Caster Communications @castercomm.com · 11/08/2025The brands that win at #CES2026 aren’t waiting until November to plan. They're starting now, in August, with a strategy for media, awards, and visibility. Read our guide to starting your CES PR plan: castercomm.com/2025/08/11/t...castercomm.comThe Ultimate Caster Communications Guide to CES 2026: Why Your Pre-Show Planning Must Start Now - Caster CommunicationsMaximize your CES 2026 impact with expert pre-show planning insights from Caster Communications. Start early to win awards, secure media, and boost visibility. 000
Caster Communications @castercomm.com · 08/08/2025Brand awareness now drives search, not the other way around. People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors. castercomm.com/2025/07/28/s... 4/4castercomm.comAI Agents Are Making the Choices. Will They Choose You? - Caster CommunicationsAI agents are now making decisions for users. Learn how to build trust with LLMs and stay visible, credible, and competitive in the AI-driven web. 000
Caster Communications @castercomm.com · 08/08/2025Authority beats optimization. AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels. One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts. castercomm.com/2025/07/11/a... 3/4castercomm.comAI Search vs. Google: Why PR is the New SEO Strategy - Caster CommunicationsHow AI tools like ChatGPT and Google’s AI Overviews are reshaping search behavior and why public relations, not traditional SEO, is now the key to visibility. 100
Caster Communications @castercomm.com · 08/08/2025AI search isn’t built to list every option, it’s built to choose FOR the user. Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible. castercomm.com/2025/07/11/a... 2/4castercomm.comAI Search vs. Google: Why PR is the New SEO Strategy - Caster CommunicationsHow AI tools like ChatGPT and Google’s AI Overviews are reshaping search behavior and why public relations, not traditional SEO, is now the key to visibility. 100
Caster Communications @castercomm.com · 08/08/2025#AI & #publicrelations are more connected than ever before. You could say that PR is the new SEO... Here's how we see it: 1/4 111
Caster Communications @castercomm.com · 15/07/2025Knowles balanced armature drivers are powering the new Status Audio Pro X premium #earbuds. These tiny but mighty components deliver the clarity and detail #audiophiles crave, packed into a sleek design. More on @forbes.com: www.forbes.com/sites/marksp...forbes.comKnowles Balanced Armatures Will Power Status Audio’s New Pro X Premium EarbudsStatus Pro X premium wireless earbuds use Knowles' two Knowles balanced armatures and a 12mm diameter dynamic driver in each earpiece to deliver audio clarity. 000
Caster Communications @castercomm.com · 03/07/2025Caster is closed today, July 3rd and tomorrow, July 4th. We hope everyone is having some well-deserved rest and fun in the sun! 000
Caster Communications @castercomm.com · 26/06/2025Shelly Gen4 is here: The first devices are now shipping in North America, bringing unmatched #smarthome flexibility with support for #Wi-Fi, #Bluetooth, #Zigbee and #Matter. See details on @theverge.com: www.theverge.com/news/693180/...theverge.comThese teensy multi-protocol relays work with every platform.Shelly’s Gen4 relays start at $18 and can automate anything that’s wired, from light switches and garage door openers to sprinkler systems and appliances. Designed to fit inside electrical boxes, rela... 000
Caster Communications @castercomm.com · 26/06/2025The new @crestron.bsky.social 1 Beyond Cameras 2.0 firmware unlocks smarter, more dynamic #intelligentvideo features to enhance #collaboration in hybrid meeting rooms and learning spaces. Details via @reworked.bsky.social: www.reworked.co/the-wire/cre... #AI #workplacereworked.coCrestron Expands Intelligent Video Capabilities With 1 Beyond Cameras 2.0 Firmware UpdateFirmware update unlocks intelligent multi-camera switching for up to five 1 Beyond cameras, plus new tracking features and greater integration across the Crestron ecosystem. Rockleigh, NJ – June 26, 2... 010
Caster Communications @castercomm.com · 17/06/2025Both Silicon Labs and Trident IoT just earned the brand-new Z-Wave Protocol Certification, meaning trusted #security, smooth #interoperability, and faster paths to market for #productdevelopers building Z-Wave devices. #ZWave #innovation just leveled up: z-wavealliance.org/news_p/z-wav...z-wavealliance.orgZ-Wave Protocol Certification Achieved by Silicon Labs and Trident IoT - Z-Wave AllianceThe Z-Wave Alliance announces that Silicon Labs and Trident IoT have achieved the newly established Z-Wave Protocol Certification. 000
Caster Communications @castercomm.com · 11/06/2025🚨NLM Photonics announced a record-breaking organic OEO material that delivers unmatched speed, energy efficiency, and scalability for #photonic devices. This leap forward could transform data center and #AI interconnects. www.novuslight.com/nlm-photonic...novuslight.comNLM Photonics Announces Organic Electro-Optic Material with Record-Breaking Performance - Novus Light Today 000
Caster Communications @castercomm.com · 26/05/2025We're taking today to honor and remember those who have served. Caster is closed in observance of the holiday and will reopen tomorrow, Tuesday, May 27th. We hope everyone had a restful, sunny and warm long weekend! 000
Caster Communications @castercomm.com · 11/05/2025Happy Mother's Day to all the mothers in our lives. We are so lucky to have so many here at Caster, showing us how to motivate, work hard, inspire, love, and laugh through it all. 000
Caster Communications @castercomm.com · 25/04/2025🚀 Rachel & Alex from the Caster team are ready for #InfoComm2025! Check out Rachel’s top tips for the show in our latest blog. Where will we see you? 👀 castercomm.com/2025/04/25/5... 000
Caster Communications @castercomm.com · 15/04/2025Big news from the #hometheater world: Magnetar is teaming up with Oasys so more #AVintegrators can offer their clients the best performance in #homeentertainment. restechtoday.com/magnetar-usa...restechtoday.comMagnetar USA Aligns with OasysMagnetar USA is staying the course, expanding strategically and steadily throughout the custom integration channel. The premium media player manufacturer 000
Caster Communications @castercomm.com · 03/04/2025Caster SVP Peter Girard is on the loose at ISC West in Las Vegas. He's on the hunt for the most innovative companies in professional security - What are the "no-miss" booths he should stop by today? #ISCWest #AccessControl #Security #Cybersecurity #VideoSurveillance 000
Caster Communications @castercomm.com · 28/03/2025If you're going to #ISCWest2025 or #InfoComm2025, you have a small window of time to get in front of the RIGHT media at the show. Leave it to the #PR pros to do the heavy lifting to make sure they're reaching your audience in the most timely and impactful way. Message us if you're interested. 010
Caster Communications @castercomm.com · 27/03/2025Client spotlight alert 🎥 President of Magnetar North America Rob Jones sat down with Projector Central to share insights into the universal #mediaplayer brand strategy and elaborate on the unique intersection between those solutions and high-end #projectors. www.projectorcentral.com/Magnetar-Add...projectorcentral.comQ&A: Insights into Magnetar's Universal Media Player Brand StrategyMagnetar Audio North America President Rob Jones provides insights into his company and its products, as well as the challenges and opportunities of the premium universal media player market. 000
Caster Communications @castercomm.com · 26/03/2025🚨 Hot take: Having great #content isn’t enough to stand out. You need to be bold, authentic, and tell a story that actually resonates with your audience. Our recent blog dives into what makes content tremendous—originality, creativity, and knowing when to make some noise. bit.ly/41LRiM1 #PRtipsbit.lyTremendous Content: Standout Media in Extraordinary Times - Caster CommunicationsCaster VP Rachel Bradshaw shares her approach to filtering the news in the buck-wild 2025 media landscape. 000
Caster Communications @castercomm.com · 25/03/2025The best #PR is built on trust. Make sure your announcement timeline aligns with your full communication strategy: ✅ Hold launch until the product is ready. ✅ If delays happen, control the narrative and reset expectations. ✅ When you launch, make sure you’re ready to deliver on demand. 000
Caster Communications @castercomm.com · 24/03/2025❓ What is the US Cyber Trust Mark? ❓ How will this program impact the #security industry? aviiot.bsky.social, Z-Wave Alliance Chair of the Board, outlines ways businesses can leverage the new program and details how legacy #technology, such as #ZWave, fits into the puzzle. bit.ly/41xy23tsecurityinfowatch.comWhy the U.S. Cyber Trust Mark MattersLearn more about the FCC’s program and the business opportunities it can provide for residential and SMB-focused security integrators 000
Caster Communications @castercomm.com · 21/03/2025Special shoutout to all of our amazing female employees for #WomensHistoryMonth. A female-founded and female-owned company, Caster is proud to empower some of the brilliant women shaping the future of the #tech industry. 010
Caster Communications @castercomm.com · 20/03/2025👇 Why we transitioned our clients to Bluesky in 2025 000
Caster Communications @castercomm.com · 20/03/2025❓Fact or myth❓Em dashes reveal AI-generated content. Myth—Writers have used em dashes long before #AI. Judging the authenticity of #content based solely on #punctuation misses the mark. Let's focus instead on the substance, expertise, and honesty behind the words and not the punctuation choice. 000
Caster Communications @castercomm.com · 19/03/2025Caster client Crestron is back with even more ways to make #hybridcollaboration seamless, smart, and stress-free. An update to Automate VX uses #visualAI to enable seamless switching between cameras to capture speakers based on the angles of their face. bit.ly/4iysz3hbit.lyCrestron Is Elevating Hybrid Meetings... AgainVisual AI Direction and new configuration options deliver even more capabilities to transform collaboration. 000
Caster Communications @castercomm.com · 14/03/2025Alfred’s new Interconnect Kit upgrades #MDU & rental properties with seamless smart access. Retrofit existing locks, simplify management, and boost #security — all in one kit. No more lost keys, just easy access: bit.ly/41RLJKB #smartlock #smarthomebit.lyAlfred Introduces Interconnect Kit for MDU and Rental Properties - Security Sales & IntegrationThe Interconnect Kit can help property owners and managers upgrade their properties locks without disrupting daily activities of occupants. 000
Caster Communications @castercomm.com · 12/03/2025Demand response is a game-changer for enterprise ESG strategies, but how can facility managers leverage it effectively? On Buildings, Airzone's Head of Innovation Manuel Delgado breaks it down, offering key insights on optimizing #energy use while meeting #sustainability goals 🌍 bit.ly/4iM3zWbbit.lyUnlocking Demand Response for Enterprise ESG Goals: A Guide for Facility ManagersDemand response helps ensure energy reliability for your whole community—and it contributes to your environmental and economic goals. 000
Caster Communications @castercomm.com · 10/03/2025We are closed today for a company Wellness Day and will be back in business starting tomorrow, March 11th. 000
Caster Communications @castercomm.com · 06/03/2025Abode just made checking in on your #homesecurity as easy as changing the channel 📺 Now available on #Apple and #Android TV, you can control your system, stream live feeds, and have peace of mind all without leaving your couch. Check out the details on @theverge.com: www.theverge.com/news/625228/...theverge.comYou can now control your Abode security system from your Apple TV.The DIY home security company launched the new app today and expanded its Android TV app. Users can now arm and disarm their Abode system from their TV, view live video feeds from up to four cameras, ... 000
Caster Communications @castercomm.com · 05/03/2025"Security cameras should always keep an eye on what matters most to the user," said Chris Carney, founder and CEO of our client Abode, on @homesandgardens.bsky.social. Wise words. Because pointing your #security camera away from the home is so 2024 💁♀️ bit.ly/3XsGxLUhomesandgardens.comI’m a home tech editor and I promise these not-so-scary smart tech gadgets will help to transform your homeFrom the 100s of hours I've spent testing and reviewing home tech, these are the 6 safe and genuinely useful products I recommend 000
Caster Communications @castercomm.com · 28/02/2025Stay vigilant. @theambient.bsky.social reports that " #smarthome devices are under attack like never before". Critically, there are several actions #consumers can take to protect themselves from "cyberbaddies" all outlined in the article as well. Check out the full piece below.the-ambient.comSmart home security attacks on the riseSmart home devices are under attack like never before, with Internet of Things attacks up 124% this year. That's according to a new report from 000
Caster Communications @castercomm.com · 27/02/2025Missed the Amazon event this week? Here’s the scoop! 🚀 Amazon unveiled #Alexa+, an AI-powered upgrade that makes your smart home smarter, more personalized, and proactive than ever. Get the details from @tomsguide.com🔗below #SmartHome #AI #Alexa #Amazontomsguide.comAlexa Plus just gave your smart home a major upgrade — here's all the new featuresYou’ll soon be able to do a lot more with Alexa right from your Echo Show smart display 010
Caster Communications @castercomm.com · 26/02/2025Have to love the title on this one. Great conversation between Caster client #Magnetar, #AVNation, and #ProjectorCentral on #ResiWeek this week. Tune in below to listen to the full conversation covering #ISE, HDR, and the value of physical media.avnation.tvResiWeek 472: I'm A Sucker For Blu-rayIntegrated Systems Europe 2025's numbers show growth, the value of HDR and other screen settings, and talking about physical media. 000
Caster Communications @castercomm.com · 25/02/2025Taking place tomorrow, @zdnet.bsky.social predicts the upcoming Amazon event will being about #Alexa 2.0, new Echos, and some pretty interesting #FireTV upgrades. Will you be tuning into the #Amazon event tomorrow?zdnet.comWhat to expect at Amazon's event this week: Alexa 2.0, new Echos, and Fire TV upgradesAmazon is planning a Devices and Services event this week, where it's expected to make some major announcements. Here's what we know so far. 000
Caster Communications @castercomm.com · 24/02/2025⏰Time for a client spot light. DIY home security 🏠🔏 provider, Abode, has been highlighted by Security.org as the top choice for customers when it comes to smart home security. Click below to learn more about how their system stacks up.security.orgBest Smart Home Security Systems of 2025 | Security.orgThe best smart home security systems run smoothly over home Wi-Fi, can work with voice commands, and allow extensive remote control with your smartphone. Even 000
Caster Communications @castercomm.com · 21/02/2025We didn't have "thermostat subscription fee" on our 2025 bingo cards, but here we are. @jp2e.bsky.social has the inside scoop on the EU smart home company considering charging users for its app on @theverge.comtheverge.comThis smart thermostat company told users it would start charging for its appTado considers monthly app fee 020