The analyst ecosystem is changing fast. Quick Shots is where we unpack what matters. Topics We’ll Explore in August: 1) Q2 2026 Earnings – What does Forrester’s and Gartner’s numbers mean for AR, in...

Cloudflare’s acquisition of Human Native signals a shift from blocking AI bots to licensing content. Learn how "data enrichment" is the new SEO.

Extended analysis of Adobe’s Agentic Web. We break down the impact on enterprise customers, identify the key beneficiaries, and map out the disruption

Helps large enterprises to rationalize their security stacks.

Analyst relations teams need to prepare for a shift in analyst research publishing

How? Databricks' AR Intelligent Assistant (ARIA) handles 90% of RFI drudgery, freeing AR teams for the strategic 10% that shapes market positioning. Join Databricks’ Sonya Vargas and Lusher Advisory’...

AI could soon write 90% of software code in as few as three to six months, Anthropic CEO Dario Amodei said at a Council on Foreign Relations event on March 10. He added that within 12 months, nearly a...

Anthropic is accelerating its global enterprise expansion, tripling its international headcount and pushing deployment of Claude’s AI models across industries.

The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at enterprise scale. Those signals open doors in procurement processes and can spark partnerships in markets that don't yet know you. It’s a passport to credibility in foreign markets, a proof point that buyers, partners and investors all recognise.

Register Now – It’s Free! Days Hours Minutes Seconds Join fellow analyst relations professionals for two days of dynamic learning, strategic networking, and real connections that drive...

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Strategic insights and practical guidance for technology vendor AR professionals to drive measurable business value. Click to read Lusher Advisory: AR Intelligence, by Lusher Advisory: AR Insights, a ...

Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

Gartner is Doomed!... The “Broken Business Model” Edition

Decoding Futurum’s Big Launch: Innovation, Hype, and What AR Should Do Next

How? Databricks' AR Intelligent Assistant (ARIA) handles 90% of RFI drudgery, freeing AR teams for the strategic 10% that shapes market positioning. Join Databricks’ Sonya Vargas and Lusher Advisory’...

Follow 5 Friday – Here are five wicked smart AR pros to follow This week’s theme is “nominated by Crystal ‘The AR Whisperer’ Golightly” Listed in alphabetical order. 1) Sarah Flury, Global AR Ope...

How? Databricks' AR Intelligent Assistant (ARIA) handles 90% of RFI drudgery, freeing AR teams for the strategic 10% that shapes market positioning. Join Databricks’ Sonya Vargas and Lusher Advisory’...

How to leverage “The Three-Step Gambit” to turn analyst firm pressure into negotiating power