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Bríd Nic Annaidh ☘️

@bridgetmcgann.medsky.social
5K followers 5.6K following 4.7K posts

Bioanthropologist & curator of #LactFacts Doing: #LactSci & #SciComm @ #THRiVELab 🤱🏾 CU Denver grad student • Did: #MarchforScience crappy violinist • drochghaeilgeoir ☘️ Neurospicy 🌈🦋 • nuance, kindness, hope www.thrivediscovery.ca/kt

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 12/10/2026
Always practice lab safety. And remember Taumoeba can get through xenonite!!
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 10/10/2026
GRWM to load an unbalanced centrifuge #iykyk
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 09/10/2026
Once again, looks exactly like my brother. 3 facts: 1. Grace duct-taped 2 computers together. One to run waveform analysis software, and another to run a code he wrote to translate to text then to speech. 2. The directors had Ryan’s kids say lines into his in-ear monitor. It’s a Duchenne smile!
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
Fix a broken system with systems thinking: 🩺 #MedEd: Pediatricians need more than 9hrs of lactation training! 🏥 Professional orgs: Back clinicians up with statements; incentivize board certification. 🏛 Policy: ENABLE breastfeeding via paid leave🇺🇸, childcare, breastfeeding in school curriculums!
Justin Timberlake meme from the social network. It says "Fed is cool. You know what's cooler? Treating infant feeding like a reproductive right instead of a lifestyle choice."
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
5. LEVERAGING AUTHORITY. MDs writing OpEds minimizing the science on breastfeeding, or IBCLC lactation consultants participating in infant formula marketing events. There are also influencers touting an industry-created credential “Infant Feeding Technician,” which confers no medical expertise.
Screenshot of an NPR article, "I'm An Obstetrician And I Failed At Breast-Feeding," by Maliha Sayla, dated August 11, 2015. The illustration, by Maria Fabrizio, shows a huge baby bottle tipped on its side against a blue background, with milk pouring from it. A small mother holding her baby sits in the spilled milk. Both are drawn in pale white, as if made of milk themselves.Screenshot of a webpage from infant formula company Bobbie. The page, headed "Live Feeding Support," invites visitors to join Emily, NP-C, IBCLC, and Jamie, RN, IBCLC, "the co-founders of NAPS," for live weekly lactation support covering breastfeeding challenges, pumping tips, flange sizing and combo feeding, with a "Book Your Session" button. Beside the text are circular photos of the two smiling women, surrounded by speech bubbles with parent questions such as "How can I increase (or maintain) my milk supply?" and "How do I know if my baby is getting enough?", plus a line drawing of a pair of boobs with feet.
Promotional graphic for a live class called "Formula on Purpose," on Tuesday, September 1, at 1 PM EST, led by Mallory Whitmore, @theformulamom. Her listed credentials are "Educational Lead at Bobbie" and "Certified Infant Feeding Technician." The photo shows her smiling in an orange blazer, scooping powdered formula from a can into a baby bottle.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
4. APPEALS TO INDIVIDUALISM. Formula = liberation, feminism, etc. 🦅 Breastfeeding is framed as a crunchy/"individual choice," rather than a #PublicHealth issue and a social responsibility. Because as long as you’re pointing the finger at other moms, you’re NOT pointing it at those in power... 🤨
A news headline in the new york times saying "secret to marriage equality is formula." The header illustration features a dad feeding a bottle to a baby while the mom sleeps.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
3. MISREPRESENTING CLINICAL STANDARDS. Lactation experts are recast as “activists” rather than experts, and BFHI is undermined with extraordinary claims about lactation consultants "starving babies" (against clinical guidelines). In the digital & AI age, this is one of the more concerning trends.
Several news headlines such as "Mom Says Pressure to Breastfeed Led to Accidentally Starving Her Infant Son: 'We Were So Brainwashed'," "Breastfeeding Mom Who Lost Son to Accidental Starvation Defends Bottle Feeding," and "Breastfeeding mom didn't know she was starving her baby to death"Flyer from the Fed Is Best Foundation warning of "a concerning rise in hospitalizations of exclusively breastfed newborns" due to insufficient breast milk, including jaundice, low blood sugar and dehydration "which can threaten a newborn's brain." It spells out HUNGRY as an acronym for warning signs:
H: hypoglycemia, with jitteriness, low body temperature, high-pitched crying, turning blue and seizures.
U: unsatisfied nursing, meaning feeds lasting longer than 30 minutes or more often than every 2 hours, or crying despite continuous breastfeeding.
N: not waking to feed every 3 hours, sleepiness or lethargy.
G: weight loss over 4% in the first 24 hours or 7% at any time.
R: reduced wet and dirty diapers, or red "brick dust" in diapers.
Y: yellowing skin or eyes (jaundice).
The flyer tells parents who see these signs to seek medical help immediately and supplement their baby: "Don't wait until it's too late."
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
2. MISAPPROPRIATION OF RESEARCH. 🍒-picking studies to represent the science as “unsettled." To be clear: The 🤱🏽vs🍼 “debate” exists only in the media. Several medical orgs have actually recently *doubled down* on their breastfeeding recs. Breastfeeding = consensus: www.thelancet.com/journals/lan...
Screenshot of a New York Times Sunday Review opinion piece, "Overselling Breast-Feeding," by Courtney Jung, dated October 16, 2015, with 510 comments. The illustration shows a large black-and-white drawing of a woman with downcast eyes, red lips pressed flat, and her hand on her cheek, looking weary. Filling a rounded shape at her chest is a crowd of small, brightly colored figures shouting through megaphones and waving signs: one with a heart, one reading "Formula" crossed out with a red prohibition symbol, and a man holding a book titled "The Breast."Screenshot of a Guardian article, "Is breast really best? I looked at all the data to find out," by Emily Oster, dated June 20, 2019, with 307 comments. The photo shows a smiling woman with curly dark hair, wearing a gray nursing bra, breastfeeding a young baby in a pastel butterfly-print outfit. The baby rests a hand on her chest. The caption reads "Is breastfeeding always the best thing?"
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
1. MINIMIZATION. Looks like: - “All that matters is a healthy baby" - "Breastfeeding is oversold/Fed is best" - Comparing formula to MILK, not breastfeeding, lowering the evidence bar formula needs to clear. - Leveraging the invisibility of population-level effects of lactation in daily life.
A meme showing two kids going down separate slides that converge at the bottom. One kid is labeled "breastfed" and the other is labeled "formula-fed." At the bottom where the slides converge, it reads "Eating McDonald's french fries off the floor of the car."
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
Breastfeeding has 🍼competition🍼, and where there's commercial interest in health, denialism swoops in to fill info vacuums. So we looked to other sciences long-targeted by denialism: climate, tobacco harms, & vaccines. Turns out, #BreastfeedingDenialism uses the same playbook, with 5 strategies:
Table titled "Breastfeeding Science Denialism: Five Strategies," showing tactics used to manufacture doubt in other sciences side by side with similar tactics targeting infant feeding. One example pair for each strategy:
Minimization: the sugar industry blaming lack of exercise; "Fed is best," or "All that matters is a healthy baby.
Misappropriation of science: tobacco keeping the science contested; cherry-picking studies
Misrepresenting clinical standards: "too many too soon" vaccine claims; claims that clinicians "starve babies" by withholding formula.
Appeals to cultural values: "nanny state" rhetoric; framing breastfeeding as oppressive and formula as liberating.
Leveraging of authority: "More doctors smoke Camels"; Clinicians participating in industry-sponsored events.
Adapted from McGann, Raimondi & Azad (2026), Maternal & Child Nutrition, with a QR code linking to the paper.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
A while ago I noticed a shift in the “breast vs formula” discourse. “Data-driven” journalists and influencers were now directly challenging scientific consensus on breastfeeding. A few years later, I found myself wondering, where has #FedIsBest gotten us? Does anyone actually feel any better?? 🤔
Slide titled "Breastfeeding Science Denialism in the Media": a collage of screenshots from mainstream outlets. They include YouTube videos from Adam Ruins Everything ("Why Baby Formula Isn't Poison," 4.9 million views, underlined in red) and SciShow ("Is Breast Milk Actually Better Than Formula? Science Explains." There is a New York Times Parenting social media profile describing itself as evidence-based guidance, and newspaper headlines: "Breast-Feeding or Formula? For Americans, It's Complicated"; "Formula Feeding: How Much and How Often to Feed Your Baby," subtitled "You should not feel guilt or shame about offering formula"; the opinion piece "What Baby Formula Does for Fathers"; "How to Deal with Low Breastmilk Supply"; and "Adding Formula to Breast-Feeding May Help Some Newborns." A still from The Simpsons shows several women breastfeeding, with a baby bottle lying on the floor in the foreground.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
“Breastfeeding Science Denialism: Unpacking a Hidden Harm" out in Maternal & Child Nutrition w/ my colleagues Christina Raimondi & Meghan Azad, PhD is the first to apply a #ScienceDenialism framework to this. 🌶️ title, I know. But this is a #SciComm & #PublicHealth issue, not a "lifestyle choice."
The silhouette of a microscope on a yellow background. On the stage is a tiny little version of the universal symbol for breastfeeding. Next to it reads "breastfeeding science denialism.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
“'Data-driven' economist says #breastfeeding doesn't matter.” "Lactation consultants starve babies" This is what #BreastfeedingDenialism looks like. Our new paper argues that addressing #misinformation and #CompassionateCare are NOT conflicting goals. doi.org/10.1111/mcn.... 🧪 🛟 #MedSky #PedSky
Screenshot.
Breastfeeding Science Denialism: Unpacking a Hidden Harm
Bridget McGann Christina Raimondi Meghan B. Azad
In the digital age, misinformation about infant feeding threatens decades of public health efforts to revive breastfeeding.Increasingly sophisticated marketing exploits cultural knowledge gaps, serving commercial interests and exacerbating food insecurity from climate change and migration. Public health literature acknowledges that suboptimal breastfeeding rates are due to systemic failures, not personal ones. However, our social responsibility to parents includes promoting public literacy in infant feeding and breastfeeding and lactation science. Recognizing breastfeeding misinformation as science denialism unlocks field‐tested communication tools from domains long‐targeted by denialism, such as climate change and vaccines. We describe five breastfeeding denialism strategies that echo tactics historically used to manufacture doubt about scientific consensus (cut off)
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
Not really a science fact, it’s just that this is one of the many shots in the film where Ryan Gosling looks exactly like my little brother and I would want to punch him if he weren’t such a sweet little Canadian cinnamon roll who doesn’t understand that the condensation is on the INSIDE of the suit
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
The suit Grace wears is for temperature regulation inside the EVA suit. But the real purpose was to cover up Ryan Gosling’s guns. No microbiologist has time to get that swole. #Facts
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026
Canada’s greatest contribution to the world: Ryan Gosling Ryan Gosling’s greatest contribution to the world: increasing the representation of scientists on Giphy In honor of my first first-author paper drop, I’m posting science gifs and science facts from Project Hail Mary til I run out of them 🧪
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 05/10/2026
LFGGGGG!!!!!
A screenshot of an incoming text.

Today 7:40 AM.
BRIDGET M, Denver Elections Division has sent your 2026 General Election mail ballot to you. Visit GoVoteColorado.gov for more election information.
Text STOP to opt out.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 04/10/2026
It’s that time of timeline, again. Throwback to 2020.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 24/09/2026
He knew. And he made damn sure every member of the press was present to record it.
A block of white text against a black background. Below that, an image of Barack Obama behind the podium in the White House briefing room acting like a normal, sane person who reads books. 

The text reads:

Barack Obama's last press briefing as President:
"I have enjoyed working with all of you.
That does not, of course, mean that I've enjoyed every story that you have filed, but that's the point of this relationship. You're not supposed to be sycophants. You're supposed to be skeptics. You're supposed to ask me tough questions. You're not supposed to be complimentary, but you're supposed to cast a critical eye on folks who hold enormous power."
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 16/09/2026
Omg this is so kind thank you! This made my day! I try to do something a little different every year, but I’m really bad at design and was really struggling this year. I really wanted to avoid an overtly feminine palette, so I took inspiration from the branding for my 2nd fav movie of all time!
The project Hail Mary title with a prism of colors behind it on a black background.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 11/08/2026
#BlackBreastfeedingWeek is offering $500 and $1,000 scholarships to aspiring lactation professionals. Spread the word! 📆 Apps due Sunday August 16th! #BlackBreastfeedingWeek2026 #WeAllWeGot #BlackLactationProfessionals #BlackBreastfeeding #BlackDoula #BlackMidwife #IBCLC
Graphic promoting the 2026 Black Breastfeeding Week Lactation Scholarship. The $500 scholarship supports aspiring and current Black lactation consultants, certified lactation counselors, doulas, birth workers, peer counselors, and community breastfeeding advocates. Applications are due August 15 at 11:59 PM, with recipients announced during Black Breastfeeding Week 2026. The graphic includes two black-and-white photos of Black women, an “Apply Today” callout, a QR code, and sponsor logos.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 31/07/2026
Our colleague @mmbendixen.bsky.social’s traditional Reddit verification selfie! Featuring her rescue pup, Vader 🥹 Dr. Bendixen is a PhD/MSN/RN/IBCLC (Whew! 😅) who studies milk volume and microbiomes in NICU moms at UF College of Nursing! redd.it/1vbns0v 🧪 #wbw2026 #breastfeeding
A white woman with Titian hair and glasses holds a sign for the annual breastfeeding science Reddit AMA. Next to her is a black lab with adorable sad puppy eyes!
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 31/07/2026
Join us right now for a lactation science AMA on Reddit! redd.it/1vbns0v 🧪 🛟 #breastfeeding #wbw2026
I’m holding up a sign for our Reddit ama and wearing this year’s Indigenous Milk Medicine Week shirt
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 31/07/2026
Come ask us anything all day today! redd.it/1vbns0v 🧪 🩺 🛟 #breastfeeding #MedSky #PublicHealth #SciComm #wbw2026
Promotional graphic for a Reddit AskScience AMA celebrating World Breastfeeding Week. At the top, the text reads, “In celebration of World Breastfeeding Week,” with a colorful breastfeeding logo. On the left is the orange Reddit mascot nursing an infant. On the right, large text announces: “We Are Lactation Scientists: Ask Us Anything!” in a speech bubble, followed by “Friday, 7/31, 12–5 PM EDT” and “reddit.com/r/AskScience.” Below, a highlighted banner reads: “A public Q&A session with human milk and breastfeeding researchers from:” followed by the participating fields: biochemistry, biological anthropology, clinical nursing research, epidemiology, family medicine, immunology, neonatology, lactation pharmacology, lactation medicine, molecular biology, and microbiology. A faint milk splash graphic appears in the background.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 30/07/2026
Our panelists hail from biochemistry, biological anthropology, clinical nursing research, epidemiology, immunology, lactation medicine, lactation pharmacology, microbiology, and molecular bio. If you’ve never talked to a PhD/IBCLC or a lactation pharmacologist then tomorrow’s your lucky day!
PANELISTS
MEGHAN AZAD, PhD - biochemist and epidemiologist who specializes in human milk composition and the infant microbiome.
MARION M. BENDIXEN, PhD, MSN, RN, IBCLC - nurse scientist and clinical and translational scientist who studies insufficient milk among NICU and the human milk microbiome.
SARAH BRUNSON, BA, BSN, MS, Phd(c), RN, IBCLC - Internationally Board-Certified Lactation consultant and PhD candidate in Nursing with a focus in Maternal/Child Health and
Lactation.
JILL DEMIRCI, PhD, RN, IBCLC - nurse scientist and lactation researcher who studies how families make human milk feeding decisions and sustain breastfeeding, particularly when support is complicated by medical, social, or structural barriers.
MIENA HALL, MD, IBCLC - lactation medicine physician who studies techniques for identifying mammary tissue development issues which put individuals at risk for low milk production and improving lactation education in medical schools.
KAYTLIN KRUTSCH, PhD, PharmD, MBA, BCPS - lactation pharmacologist who literally wrote the book on medications in human milk with Dr. Thomas Hale, Hale's Medications and Mothers' Milk. Director of the InfantRisk Center and Associate Professor at the Texas Tech University Health Sciences Center School of Medicine.
BRIDGET Mc GANN - anthropologist and science communicator who studies how lactation shaped us as a species.
RYAN PACE, PhD - Assistant Professor and Associate Director of the Biobehavioral Lab at the College of Nursing and USF Health Microbiomes Institute, University of South Florida. Studies how lactation and the microbiome relate to human health and development.
REBECCA POWELL, PhD, CLC - human milk immunologist who studies the human milk immune response to infection and vaccination with the aim of designing maternal vaccines aimed to enhance this response.

(Alt text cut off)
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 30/07/2026
TOMORROW! Join my colleagues and I on Reddit and ask us anything about human milk and lactation science! ⏰ Noon-5PM ET 🔗 Reddit.com/r/AskScience 🧪 🛟 🩺 #MedSky #MedEd #Tweetiatrician #PedSky #IBCLC #breastfeeding #MCH #DOHaD #WorldBreastfeedingWeek2026 #WBW2026 #WorldBreastfeedingWeek #LactSci
Promotional graphic for a Reddit AskScience AMA during World Breastfeeding Week. Against a dark background with rainbow prism lens flare, large white text reads, “WE ARE LACTATION RESEARCHERS: ASK US ANYTHING!” A teal speech bubble at the top says “FRIDAY!” and a purple speech bubble announces “12–5 PM EST.” A small note in the upper right says, “You can start posting questions at 7AM EST.” On the right there is a mashup of the Reddit mascot and the global sign for breastfeeding, with a globe where the baby’s head should be and a little heart over the breastfeeding alien’s chest. The subreddit r/AskScience is highlighted below the main title. In the lower left is the World Breastfeeding Week logo with the text, “In celebration of World Breastfeeding Week.” In the lower right, a blue text box reads, “A public Q&A session with human milk & breastfeeding researchers.”
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 29/07/2026
Panelists!
Panelist List 

MEGHAN AZAD, PhD - biochemist and epidemiologist who specializes in human milk composition and the infant microbiome.
MARION M. BENDIXEN, PhD, MSN, RN, IBCLC - nurse scientist and clinical and translational scientist who studies insufficient milk among NICU and the human milk microbiome.
SARAH BRUNSON, BA, BSN, MS, Phd(c), RN, IBCLC - Internationally Board-Certified Lactation consultant and PhD candidate in Nursing with a focus in Maternal/Child Health and
Lactation.
JILL DEMIRCI, PhD, RN, IBCLC - nurse scientist and lactation researcher who studies how families make human milk feeding decisions and sustain breastfeeding, particularly when support is complicated by medical, social, or structural barriers.
MIENA HALL, MD, IBCLC - lactation medicine physician who studies techniques for identifying mammary tissue development issues which put individuals at risk for low milk production and improving lactation education in medical schools.
KAYTLIN KRUTSCH, PhD, PharmD, MBA, BCPS - lactation pharmacologist who literally wrote the book on medications in human milk with Dr. Thomas Hale, Hale's Medications and Mothers' Milk. Director of the InfantRisk Center and Associate Professor at the Texas Tech University Health Sciences Center School of Medicine.
BRIDGET Mc GANN - anthropologist and science communicator who studies how lactation shaped us as a species.
RYAN PACE, PhD - Assistant Professor and Associate Director of the Biobehavioral Lab at the College of Nursing and USF Health Microbiomes Institute, University of South Florida. Studies how lactation and the microbiome relate to human health and development.
REBECCA POWELL, PhD, CLC - human milk immunologist who studies the human milk immune response to infection and vaccination with the aim of designing maternal vaccines aimed to enhance this response.
 
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 29/07/2026
Join us THIS Friday on Reddit (reddit.com/r/askscience) for a public Q&A on lactation science! 🧪 🛟 #BlueSci #breastfeeding #MCH #ChildHealth #DOHaD #maternalhealth #publichealth #lactsci #MedEd #MedSky #ITeachBio #SciComm
Square promotional graphic with a cream background and a splash of milk flowing diagonally across the image. A white speech bubble outlined in purple says “Boobs?” while another overlapping blue speech bubble answers “Boobs.” The World Breastfeeding Week 2026 logo appears in the upper right, and a breastfeeding-themed Reddit mascot is shown in the lower left. Text at the bottom announces: “Lactation Science AMA. Fri Jul 31st | 12–5 PM ET. r/AskScience.” The design uses humor to invite questions about breastfeeding and lactation science.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 27/07/2026
In honor of #WBW2026, come ask my colleagues and I all of your burning questions about the science of human milk and breastfeeding! We will be taking questions all day Friday in r/AskScience on Reddit!
Promotional graphic for a Reddit AskScience AMA during World Breastfeeding Week. Against a dark background with rainbow prism lens flare, large white text reads, “WE ARE LACTATION RESEARCHERS: ASK US ANYTHING!” A teal speech bubble at the top says “FRIDAY!” and a purple speech bubble announces “12–5 PM EST.” A small note in the upper right says, “You can start posting questions at 7AM EST.” On the right there is a mashup of the Reddit mascot and the global sign for breastfeeding, with a globe where the baby’s head should be and a little heart over the breastfeeding alien’s chest. The subreddit r/AskScience is highlighted below the main title. In the lower left is the World Breastfeeding Week logo with the text, “In celebration of World Breastfeeding Week.” In the lower right, a blue text box reads, “A public Q&A session with human milk & breastfeeding researchers.”
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 12/07/2026
Finally NPR has figured out what I truly care about
Alt text:
Screenshot of an podcast episode page featuring NPR’s Up First. The podcast artwork shows the NPR logo above the words “up first” inside a blue-to-green gradient ring. Below the artwork, the episode is dated “July 12, 2026” with “19m left” indicating playback progress. The episode title reads, “Should we worry about the end of the world?” with “Up First from NPR” displayed as the podcast name beneath it.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 27/05/2026
This fucking timeline.
A picture of an arch-shaped lighting rig on the South Lawn of the White House, with the South Portico visible in the background, through the arch. It’s every bit as disgusting as it sounds.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 09/05/2026
The plaques are there in case an alien race ever encounters the ship, as it is the furthest a human-made object has ever traveled, and will outlive the crew. Like the Golden Record, it tells the story of Earth, and of the Hail Mary. At the end, Rocky shows Grace his own version on the Blip A.
A B-Roll shot of a close-up of a tiny little relief illustration of the Blip A and its 23 crew members. Rocky’s wedding band hand points to it tenderly. Grace looks at the relief picture from the inside of his xenonite EVA suit. His flashlight casts dramatic lens flare in the vertical, and the light reflected from his EVA suit casts rainbows on the wall over the relief picture.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 09/05/2026
My sexuality is “Cross-dressing Ryan Gosling looking at Voyager 1-inspired scientific diagrams in an explicit reference to Carl Sagan” Fun fact: Ryan Gosling’s favorite book is actually Demon-Haunted World. 😍
Ryland Grace, viewed from the side, looking at a wall of golden plaques that are reminiscent of the golden records on the Voyager 1 and 2 spacecrafts. He’s just bent over to pick up something he dropped (because he is drunk), and he has paused halfway up after noticing the plaques. He wears chucks, Ilyukhina’s skirt, his knitted fox cardigan, and his mission cap worn sideways.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 04/05/2026
You say that now. Wait til the existential crisis sets in lol
A tweet

jay
It's always "You're autistic" and never "Thank you for telling me everything you know about Project Hail Mary"
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 04/05/2026
*pushes up glasses up nose* ACTUALLY, it was a chapter in his dissertation. The dissertation was titled “An Analysis of Water Based Assumptions and Recalibrations of Expectations of Evolutionary Models.” 🧪
A satirical story in The Times Higherb Education 

Scientist condemned after calling leading scholar "a staggering waste of carbon" at UNESCO conference
The early-career molecular biologist reportedly made the remark while defending his controversial paper "The Goldilocks Zone Is For Idiots", sparking fresh debate over professionalism, academic freedom and personal attacks in scientific discourse.
By Joel Goscinsky 1 May
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 01/05/2026
Satellite photos of geological shapes spelling out “save NASA science“
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 13/04/2026
Hey @thebulletin.org this email could have been a Xanax
Email screenshot from the Bulletin of the Atomic Scientists
Subject: Will Trump nuke Iran?
Body: TODAY: panel on nuclear power in warzone (cut off)
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 12/04/2026
Why should you care that Project Hail Mary hit its break even milestone this weekend? Because it means that: - science - practical effects - hope SELLS. variety.com/2026/film/bo... 🧪 #CosmicHope
Dr. Ryland Grace look out the window of his spaceship with his glasses hanging off of his ears

Global Box Office
'PROJECT HAIL
MARY' HAS GROSSED OVER $500M AT THE GLOBAL BOX OFFICE
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 11/04/2026
Who remembers #Penny4NASA?
A bar graph of the NASA Budget as a Percentage of Federal Budget from 1958 to 2017. A circle highlights the years 1961-1972, showing that at the peak of the Apollo Program it was over 4%. 

Caption: NASA's budget for fiscal year 2026 is $24.4 billion. It represents 0.35% of the $7.0 trillion the United States spent in the previous year.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 08/04/2026
I want to grab every testosterone-obsessed manosphere bro and shake them and tell them this is the same guy. He wears a goofy fox sweater and cries no fewer than (I counted) nine times in this film.
A hero shot from Project Hail Mary. Grace stands on the top of the Hail Mary as it flies above Adrian, holding the predator collector and looking very badass in his EVA suit.A screenshot from inside the Hail Mary. Grace is crying because he has learned he will get to go home, and because he is moved by the generosity of a friend. You know, manly stuff.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 08/04/2026
Shoutout to this Artemis science team member who is all about that evidence-based life #StillCoviding #PublicHealth 🧪 🛟
A close up of an Artemis team member with short brown hair and a black KN95 mask, sitting at a laptop in the Science Evaluation Room at Johnson Space Center. Their hands are on the keyboard but they are looking up and listening intently to a colleague who is standing and wearing a headset.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 08/04/2026
I’ve had the same profile pic since my birthday in 2017, just as we were beginning to organize the March for Science. I’ve never been more tempted to change it. In the words of Rocky the space spider, “What think, Eeeeaarth?”
A close-up of a black-and-white photo of Carl Sagan waving and smiling from inside a bus while being arrested
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 08/04/2026
"Annie and I were arrested several times at the Nevada nuclear test site. We organized three of the largest acts of nonviolent civil disobedience against US nuclear testing…My point of view is that it’s just something you do as a citizen." -Carl Sagan, 1992 🧪 #BlueSci #Iran @standupforscience.net
An old color photo of Carl Sagan, facing away from the camera, holding his hands up in front of him so that a state trooper can arrest him. They are surrounded by a gaggle of other people, and some cars, and the Nevada desert can be seen in the background.An old new paper clipping featuring a black-and-white photo of several people waving from the windows of a school bus. In the center, Carl Sagan, wearing glasses, waves and smiles broadly.

The caption reads:

Astronomer Carl Sagan, center, smiles from bus after his arrest Sagan and 138 other demonstrators were arrested after protesting a nuclear test in Nevada 

The title of the article reads:

139 activists arrested at nuclear test
allowable under the Limited Test
By TIM DAHLBERG
Associated Press Writer

The copy: 

LAS VEGAS, Nev. - About 500
physicians and peace
activists
gathered at the Nevada Test Site to urge the government to halt nuclear weapons' testing as scientists detonated an underground nuclear test.
Authorities arrested 139 of the demonstrators Tuesday, including noted astronomer Carl Sagan, who crossed a symbolic white line marking the boundary to the test site.
It was the 17th announced underground nuclear test since the Soviet Union declared a unilateral moratorium on testing Aug. 9, 1985.
"We must push for the termination of this madness." Dr. Bernard Lown,
co-president of the International Physicians for Prevention of Nuclear War, said.
The blast had a yield of up to 150,000 tons of TNT, the maximum
Ban Treaty. It was detonated at 6:30
dubbed Camp Desert Rock, where tens of thousands of military person-
p.m. EDT after being delayed for 742 hours by strong winds.
nel took part in atmospheric nuclear tests three decades ago.
The arrests came an hour after
"Unlike a real nuclear war, this
the powerful explosion rocked the
one passed us by," Sagan said.
desert floor from 2,000 feet beneath
Sagan, his wife, Ann Druyan, and
the desert. There was no noticeable Dr.
Jack
Geiger, head of the
ground motion at the protest site,
Physicians for
Social
Responsi-
and Department of Energy officials
bility, an anti-nuclear group, linked
said the demonstrators were in no
arms after the test to become the
danger.
"It was thoughtful of the DOE to first to cross the …
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 06/04/2026
Honorary mention Can’t talk about epic space hugs without including this adorkable duo
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 06/04/2026
Space group hug after Commander Reid Wiseman names a lunar crater after his late wife, Carroll. 🧪 #ArtemisII
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 28/03/2026
An estimated 34% second weekend domestic drop. This is an outstanding hold for a post-covid non-franchise film and puts it on par with some of the more impressive non-franchise performers: Original Avatar (2009) 29% Interstellar (2014) 39% The Martian (2015) 32% Oppenheimer (2023) 44%
DEADLINE
Amazon MGM Studio's
Project Hail Mary continues to shine at the box office brighter than a sun now with an updated second weekend of $53.1M, after a better-than-expected Friday of $14.6M. That's a phenomenal second frame for a non-franchise film, some may argue the highest.
200g's Avatar (which wasn't a franchise when it opened, it was deemed an original; only history has made it a franchise) posted a second weekend of $75.6M. But more pom poms for Project Hail Mary:
The pic's second weekend is higher than the second frames of multi-Oscar winner Oppenheimer ($46.7M,
-43%) and the 2024 March sci-fi movie Dune Part Two ($46.2M, - 44%). That's a big deal.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 19/03/2026
Lisa Marshall from @colorado.edu at the #scicomm workshop at #aaba2026 🧪 🩺 🛟 . The article The headline
Article title: 

Interpeduncular GABAergic neuron function controls threat processing and innate defensive adaptive learning
Popular science article. The header features a shadowy figure in a forest.

'Jump scare' science: Study explains how the brain responds to fear
A spooky shadow walks through the treea

In haunted houses across the country this month, threatening figures will jump out of the shadows, prompting visitors- wide eyed and heart racing-to instinctively freeze and flee.
Evolutionarily speaking, this "innate threat response is key to survival, helping a wide variety of animal species escape predators. But when stuck in overdrive it can cause problems for (cut off)
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 17/03/2026
FYI
Screenshot of a Bluesky profile:
 
Alan Day (Kilsally)
@kilsally.bsky.social
92 followers 270 following 386 posts
Unionist. Tech/Sci-Fi geek. C64, Amiga, Raspberry Pi, Linux. Video Analytics & CCTV. Ulster-Scots.
Lived in West Germany, Essex, Scotland & Ulster.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 04/03/2026
Astronaut and deputy director of the Flight Operations Directorate Kjell Lindgren and the team at NASA JPL take a selfie with the cast and crew of #ProjectHailMary. This makes me so freaking happy. 🧪
In the foreground, Kjell Lindgren, wearing a flight suit, holds up his phone and smiles for a selfie. This photo is taken with a different camera, but so it's a photo of a selfie being taken, but from an angle very close to Kjell's outstretched arm. Behind him is a huge crowd of hundreds of JPL staffers with the NASA and JPL logos projected on distant wall. At the front of the crowd stands Ryan Gosling, Sandra Hüller, directors Chris Miller and Phil Lord, screenwriter Drew Goddard, and an extremely but rightfully happy Andy Weir. I mean who can blame him. A woman on the edge of the photo holds a copy of the Project Hail Mary book. It's all aggressively wholesome.
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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 04/03/2026
The mark isn’t ink it’s concealer
A close-up of Donald Trump‘s hand with badly applied concealer
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