iiinova — where your digital self keeps evolving

Replies

Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026

1. MINIMIZATION. Looks like: - “All that matters is a healthy baby" - "Breastfeeding is oversold/Fed is best" - Comparing formula to MILK, not breastfeeding, lowering the evidence bar formula needs to clear. - Leveraging the invisibility of population-level effects of lactation in daily life.

A meme showing two kids going down separate slides that converge at the bottom. One kid is labeled "breastfed" and the other is labeled "formula-fed." At the bottom where the slides converge, it reads "Eating McDonald's french fries off the floor of the car."

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026

2. MISAPPROPRIATION OF RESEARCH. 🍒-picking studies to represent the science as “unsettled." To be clear: The 🤱🏽vs🍼 “debate” exists only in the media. Several medical orgs have actually recently *doubled down* on their breastfeeding recs. Breastfeeding = consensus: www.thelancet.com/journals/lan...

Screenshot of a New York Times Sunday Review opinion piece, "Overselling Breast-Feeding," by Courtney Jung, dated October 16, 2015, with 510 comments. The illustration shows a large black-and-white drawing of a woman with downcast eyes, red lips pressed flat, and her hand on her cheek, looking weary. Filling a rounded shape at her chest is a crowd of small, brightly colored figures shouting through megaphones and waving signs: one with a heart, one reading "Formula" crossed out with a red prohibition symbol, and a man holding a book titled "The Breast."

Screenshot of a Guardian article, "Is breast really best? I looked at all the data to find out," by Emily Oster, dated June 20, 2019, with 307 comments. The photo shows a smiling woman with curly dark hair, wearing a gray nursing bra, breastfeeding a young baby in a pastel butterfly-print outfit. The baby rests a hand on her chest. The caption reads "Is breastfeeding always the best thing?"

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/10/2026

3. MISREPRESENTING CLINICAL STANDARDS. Lactation experts are recast as “activists” rather than experts, and BFHI is undermined with extraordinary claims about lactation consultants "starving babies" (against clinical guidelines). In the digital & AI age, this is one of the more concerning trends.

Several news headlines such as "Mom Says Pressure to Breastfeed Led to Accidentally Starving Her Infant Son: 'We Were So Brainwashed'," "Breastfeeding Mom Who Lost Son to Accidental Starvation Defends Bottle Feeding," and "Breastfeeding mom didn't know she was starving her baby to death"

Flyer from the Fed Is Best Foundation warning of "a concerning rise in hospitalizations of exclusively breastfed newborns" due to insufficient breast milk, including jaundice, low blood sugar and dehydration "which can threaten a newborn's brain." It spells out HUNGRY as an acronym for warning signs:
H: hypoglycemia, with jitteriness, low body temperature, high-pitched crying, turning blue and seizures.
U: unsatisfied nursing, meaning feeds lasting longer than 30 minutes or more often than every 2 hours, or crying despite continuous breastfeeding.
N: not waking to feed every 3 hours, sleepiness or lethargy.
G: weight loss over 4% in the first 24 hours or 7% at any time.
R: reduced wet and dirty diapers, or red "brick dust" in diapers.
Y: yellowing skin or eyes (jaundice).
The flyer tells parents who see these signs to seek medical help immediately and supplement their baby: "Don't wait until it's too late."

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