This article examines how Chinese migrant entrepreneurs engage with the "Made in Italy" label. Drawing on interviews and ethnographic work, it explores how commercial nationalism shapes the marginalisation and legitimisation of migrant-led production.
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Rebranding the Nation: Migrant Fashion Production and the Contested Politics of ‘Made in Italy’
This article examines how Chinese migrant entrepreneurs in Prato engage with the contested meaning of the Made in Italy production label. As Chinese-run fashion firms have become central to Italy’s…