AUGMENT, ADOPT, ALIGN, ADAPT – Why behavioural science matters in an AI world

AUGMENT, ADOPT, ALIGN, ADAPT – Why behavioural science matters in an AI world

AUGMENT, ADOPT, ALIGN, ADAPT – Why behavioural science matters in an AI world

Policing today demands more than enforcement. It requires proactive prevention, early intervention and building trust with communities. Yet many policing challenges hinge on human behaviour: victims e...

Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, dives deep into the science behind these shifts - asking the question ‘What...

We are recruiting for a Senior Research Advisor (SRA) with strong quantitative skills in our EPIC team.

Join Mónica Wills Silva, BIT’s Director of International Programmes, as she sits down with Nobel Prize-winning economist Professor James Robinson, to hear his insights on how inclusive political insti...

Breastfeeding within an hour of birth, eating nutritious meals during pregnancy and lactation, and feeding children over six months a diverse, nutrient-rich diet are globally recommended practices for...

Major sports events are a popular source of entertainment and social connection for young people in the UK. Gambling has become an increasingly prominent feature of these events, driven by media cover...

Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, explores how is AI being used to create new ways to apply behavioural scien...

BIT ran a capacity-building program to help MacArthur Foundation grantees learn behavioural science and human-centred design skills so they could better combat corruption

As intuitive as it seems, a complicated approach to behavioral design may not be the best response to complexity.

Grailey et al. investigate the impact of different terminologies used to describe AMR, testing terms co-designed with the public. Terminology that is familiar, such as the inclusion of ‘antibiotics’ c...

Behavioural science has extraordinary potential to supercharge malaria vaccine rollouts currently underway across Sub-Saharan Africa.  Almost 20 countries across the African continent are embarking on...

A mother takes their child for their immunisations. After vaccine funds were suddenly cut, it has taken months to get the supply over the border, transport it over to their region, distribute it over the clinics and reappoint dismissed community health workers. The mother gets there but she has lost the child’s vaccination card. Her […]

The UK government has pledged to deliver bold new missions – ambitious, long-term commitments to tackle critical societal challenges. These promises will resonate strongly with many public servants wh...

BIT and local partners designed and evaluated a pre-programmed chatbot that tripled Covid-19 vaccination rates compared to the status quo

This role will help build the profile of Nesta and BIT in the media, across news, features, comment and podcasts, and among relevant policy and specialist influencers

Alcohol Change UK publishes a major study revealing that even ‘low risk’ drinking is impacting the nation’s health and wellbeing.

This is the fourth and final piece in our series explaining the four big shifts in behavioural science that BIT is aiming to achieve. In this series, I’ve explored how behavioural science must evolve ...

Social capital – the network of personal and group-based relationships in a society – has long been thought to be an important factor in shaping economic opportunity. In the United States, Chetty et a...

Since the federal ban on sports betting was overturned seven years ago, the industry has exploded. Across the 38 states where betting is now legal, more than $145 billion was wagered in 2024 and $1.8 ...

Social capital – the network of personal and group-based relationships in a society – has long been thought to be an important factor in shaping economic opportunity. In the United States, Chetty et a...

BIT conducted a literature review, designed an intervention and ran a trial on how AI is enhancing investment scams, and ways regulators and other key players can protect consumers

Fairness and transparency form the cornerstone of trust in any consumer-business relationship. This is no different for gambling: fairness and transparency are essential to ensure customers feel confi...

We’re looking for skilled innovation leaders and experts across the UK region to help tackle the complex challenges in cities.

How much do you pay into your pension pot every month? How do you know it’s the right amount? While thanks to auto-enrolment most employees in the UK now save regularly into a pension, many aren’t act...

A major barrier to scaling interventions is the voltage effect: when an approach that works in a small trial fails to deliver the same results at scale.  This is a fundamental challenge for the develo...

Are you excited about shaping the future of European cities through innovation? We’re looking for skilled innovation leaders and experts across the UK region to help tackle the complex challenges in c...

This is the third piece in our series explaining the four big shifts in behavioural science that BIT is aiming…

Join Michael Hallsworth, BIT’s Chief Behavioural Scientist and one of the authors of the original framework, as he explores how behavioural science has developed over the last 10 years, including the ...