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Lars Marius Garshol @larsga.bsky.social · 20/09/2026

My new book is finally out! A short, readable overall history of beer tracing the long lines in the development of beer. Seeing history like that inevitably brings out an overlooked side of the history of beer: beer as a source of massive power. Please repost! www.garshol.priv.no/download/pow...

garshol.priv.no

The Power of Beer

Personal site of Lars Marius Garshol.

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Brookston @brookston.bsky.social · 20/09/2026

Beer In Ads #5353: Bock Bier Lad brookston.short.gy/GSW86M

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Off Color Brewing @offcolorbrewing.bsky.social · 20/09/2026

Fun to see our shirt make an appearance in the new Reacher spinoff Neagley :)

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Historic Beer Ads @beerpuffery.bsky.social · 20/09/2026

1976, with the same creepy eyes as 1975.

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Historic Beer Ads @beerpuffery.bsky.social · 20/09/2026

1975, a fantastic lesson into why you don't trace with the big brush.

Munich's 1975 Oktoberfest poster. Shows a close-up of a woman in a dirndl, which cuts her image off at the forehead and waist, holding up several stone Masskrugs of beer. Image is painted with large brush strokes. "Oktoberfest" is written over the top, almost so that the middle "o" and "b" go over her eyes like glasses. Across her waist, as if it were a garish belt, is a large red heart.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Making my annual offer: Munich has commissioned one of these posters every Oktoberfest since 1952. I have them all. Request a year and I'll share the poster.

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Historic Beer Ads @beerpuffery.bsky.social · 20/09/2026

1979. I assume Zeppelin was playing when the artist dreamed this up.

Munich's Oktoberfest poster for 1979. Shows a sketched Bavarian man in traditional suspenders, checked, shirt, and green jacket/hat. No lederhosen, though, because this Bavarian man is actually a centaur, rearing up on its hind legs while he takes a draft from a stone Masskrug. He has a beautiful brown coat, though. I wonder what shampoo he uses.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

1995, smack dab in the MS Paint Chic era of Oktoberfest posters.

Munich's Oktoberfest poster for 1995. Shows a roughly shaped animated woman holding two outsized beer glasses at arm's length, running. Sh's wearing a green and red dirndl against a blue background. The lines are rough (crude?) enough that I compare it to MS Paint.

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Andreas Krennmair @akrennmair.bsky.social · 19/09/2026

Oktoberfest started today in Munich, so here are my #beerhistory blog posts about its history: 1. the scandal of the first giant Oktoberfest tent: how a restaurateur from outside Munich ignored the authorities and established what is Oktoberfest nowadays. dafteejit.com/2026/03/the-...

dafteejit.com

The Scandal of Oktoberfest's First Giant Tent - Daft Eejit Brewing

In which I wrote about how the first large tent at Oktoberfest came to be, and why it was a scandal for the Oktoberfest restaurateurs at the time.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

1962! Love the art style but too much of a philistine to know how to describe it.

Munich's 1962 Oktoberfest poster. Depicts the Münchner Kindl with a smile, holding an armful of Oktoberfest symbolic objects: two stone Masskrugs, radishes, a pretzel, roast chicken, herring on a stick, and a paper rifle target. All the makings of a great and fishy day.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

1974! Inflation hadn't hit quite so hard yet. You could still get a lot of heart for your DM.

Munich's 1974 Oktoberfest poster. Shows a man wearing lederhosen with red vest and green jacket, sitting on a horse. In one hand is a stone Masskrug, in the other is a giant red heart. The horse has flowers on its head, but not in the form of like a laurel but rather vertical stems and blooms, as if it were planted in the horse's mane. The art style looks like acrylic paint with broad brush strokes, very cartoony.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Who's to say she's not balancing the Frauenkirche on the tops of her wrists?

Munich's Oktoberfest poster 2025. White background with sky blue square in top center with bordering like a postage stamp. Shows animated woman in a dirndl holding up a tray with the Frauenkirche, a beer glass, pretzel, and baritone horn on it. She must be very strong.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Making my annual offer: Munich has commissioned one of these posters every Oktoberfest since 1952. I have them all. Request a year and I'll share the poster.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Taking a new profile pic from this 1969 poster for the Wien Stadthalle's Oktoberfest celebration. Herr Bunker's beer glass is a stunning rebuke to gravity.

Poster ad for the Oktoberfest at Vienna's Stadthalle, from 1969. Red background with the event named at the top in white block type letters. Below is a man in a white shirt, Austrian folk hat, and lederhosen suspenders holding up a full beer glass in one hand, and a whole fried chicken in the other.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Well, the poster in 2009 had that vibe too, but in a kind of derivative way.

Munich's official Oktoberfest poster for 2009. Navy blue background with word strings in various neon colors forming a swirly pretzel. The words are typically Munich, München, and Oktoberfest, but "Monaco" is also featured prominently for some reason. It's not clear whether the word strings are meant to evoke a roller coaster as well, or just the pretzel.

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Here's that 2005 poster design. I think it's quite clever, though the artist (Jochen Steglich) clearly never played Roller Coaster Tycoon. Or worse...he did 😈

Munich's official Oktoberfest poster for 2005. Navy blue background with multicolored lines entering from left, making two loop-de-loops like a roller coaster, then existing right. The lines form a pretzel, giving the feel of a long-exposure photo capturing many runs of the roller coaster. An intentionally crudely drawn coaster train with happy stick figure riders is ascending the first loop. Above is printed "Oktoberfest München 17.9 - 3.10.2005"

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Sorry, I forgot. Here it is with alt text added.

2026 official poster design for Munich's Oktoberfest. The image is a highly colorful mosaic of polygons in different colors, almost like a stained glass window. The shapes form into several objects, most prominently a Mass glass of beer, a Ferris wheel, and the two towers of Munich's Frauenkirche. In the lower right and left corners are a baritone horn and pretzel, and above the pretzel is a heart. In the lower center is "Oktoberfest München 19.9 - 4.10.2026"

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Oktoberfest kicks off in Munich today, and reminded me that still hadn't looked up the 2026 poster design! Instant favorite. For me it evokes the dazzling, sense-inflaming, nighttime carnival glow of the event. A vibe not broached since 2005 (yes I checked, shut up). Artist: Florian Huber

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Discontinued FoOoOods! 👻🎃 @discontinuedfoods.bsky.social · 19/09/2026

Budweiser Discovery Reserve (2019-2019): A red ale brewed with Voyager barley grains, it featured notes of toffee, a subtle hoppiness, and a sharp finish. It was made using an archival recipe from the late 60's, and released to celebrate the 50th anniversary of the Apollo 11 moon landing

A six pack of brown stubby bottles in a box bearing a red, greyish-white and blue color scheme and vaguely spaceship-esque design on the label

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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

That beer had pretty great beer caps too. bsky.app/profile/beer...

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Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

One beer, five smiles, and ten steel bolts to hold them in place. Carling Red Cap Ale, 1950s, via Duke Library.

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Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

Taste the Gusto Life. Motor Trend, July 1974.

Magazine ad showing image of North and South America on a relief globe (meaning, the globe has bumps and textures to reflect the geography of the continent). Across the center is a red banner with "Schlitz" on it. The globe imagery was common in Schlitz advertising since the 1890s at least.

Bottom center is a parallelogram cutout with a photo of a burly man drinking a can of Schlitz. His chin is large enough to be a third continent. Tagline is "Taste the Gusto life."

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Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

Better Know a Beer Cap #119: Marble Brewing out of New Mexico. Would love to visit sometime.

Crown cap against white background. Cap is white with black rim and imagery/text. In the center is a depiction of a bird or prey's head in the style of southwestern Native American art. Below that is written Marble.

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Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

Taste the Gusto Life. Motor Trend, July 1974.

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Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

One beer, five smiles, and ten steel bolts to hold them in place. Carling Red Cap Ale, 1950s, via Duke Library.

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Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

Better Know a Beer Cap # 117 & 118: Founders Brewing caps. Their default cap (left) and fancy cap (right) for stuff like KBS. Bought pre-2018, and proudly haven't bought any Founders since.

crown cap against white background. Cap is black with "Founders" in yellow letters with red bordering. Below in white letters is "Brewing Co, since 1997"

crown cap against white background. Cap is gold with "Founders" in black letters with bordering. Below in simple black letters is "Brewing Co, since 1997"

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Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

The Reds might be the NL Central's sad caboose right now, but Cincinnati took home the Commissioners trophy in '75 and '76. Hudepohl, 1976.

sketched ad that's black and white except for the red of the Cincinnati Reds' uniforms. Shows mockups of various players in action batting, catching, stopping an opponent sliding into base, and conferring coaches. In the center is a box with a can of Hudepohl beer. Top tagline reads "Champions' beer!"

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Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

Better Know a Beer Cap # 117 & 118: Founders Brewing caps. Their default cap (left) and fancy cap (right) for stuff like KBS. Bought pre-2018, and proudly haven't bought any Founders since.

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Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

Nothing against sports goggles! I just think they should have upped the budget a skosh.

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Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

The Reds might be the NL Central's sad caboose right now, but Cincinnati took home the Commissioners trophy in '75 and '76. Hudepohl, 1976.

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Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

Kinda jealous of the perm, though.

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Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

Ok, I have real respect for the skill and pageantry of pro wrestling, but are those just cheap swim goggles? Rainier, 1975.

Photo ad of a generic pro-wrestler in the middle of falling onto the mat, as though angrily slamming an opponent. Superimposed in place of the opponent is a green and yellow can of Rainier Ale. Tagline below reads "Go bigtime...Slam a Rainier Ale."

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Historic Beer Ads @beerpuffery.bsky.social · 17/08/2026

Had this ad a while, but I just now noticed that this Metzger Bräu ad features a Hackerbräu stein? Apparently Metzger Bräu was was a hotel/restaurant. I didn't realize!

poster ad with black background, showing a crowd of well dressed (in 1912 fashion). They're gathered around a giant sized beer stein (taller than any of the people) from Munich's Hackerbräu brewery. One of the men seems to be presenting the stein to the crowd. Another well-dressed man is looking on with binoculars, though he's within 2 feet of both the crowd and stein.

Top of poster reads "Metzger Bräu" in huge yellow letters. Below is written "Zurich's besuchteste Münchner Bierhalle" or "Zurich's most visited Munich-style beer hall"

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Old International Print Ads @oldinprintads.bsky.social · 16/08/2026

From America, Aug 1949: Beer ad from Budweiser «There's nothing like it...absolutely nothing»

This advert promotes Budweiser beer as the perfect companion for a hot day, suggesting it enhances moments of relaxation and enjoyment. The setting features a poolside scene, emphasizing a leisure lifestyle associated with the beer.

There's nothing like it...absolutely nothing

Lively voices, cool water, an occasional splash... nothing more inviting on a sultry day. Introduce a cold bottle of Budweiser in this setting and you've got one of the finest hot weather partners ever known. As you lift its foaming, bubbling goodness to your lips, each sip tells you... here's distinctive taste and eye-appeal unmatched by any other beer. Live life, every golden minute of it. Enjoy Budweiser, every golden drop of it. ANHEUSER-BUSCH, INC. ST. LOUIS. There's more Budweiser now—and there will be still more as our vast expansion program continues.

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Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

No Continent Without (1925) Couple days ago I said Löwenbräu chased global markets after WW2. Actually they did before, too. It just kicked into higher gear post-1945.

Sketched beer ad showing a cartoon bottle of Löwenbräu Export lager set against a map of the globe. Below is written "Münchener Löwenbräu" and above is the tagline "Kein Erdteil Ohne" meaning "No Continent Without." The entire sketch is in shades of red and black.

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Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Better Know a Beer Cap #116: Leinenkugel's Honey Weiss, circa 2010s design. A thoroughly pleasant beer for the price point.

Crown cap against white background. Cap is yellow with gold rim. Image depicts two people in a canoe on a Midwestern lake, with a sunset. Banner above that reads "Honey Weiss" and above that "Leinie's" in scripty lettering, and above that "Jacob Leinenkugel Brewing Co" around the rim.

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Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Funny you should say that, since this ad coincided with German efforts to reform social and labor systems in its African colonies by taking inspiration from Jim Crow in the U.S. Not saying Löwenbräu had a direct hand in the policy, but they wet their beak in the colonialism. Hacker-Pschorr, too!

1925 poster ad for Hackerbräu, showing a European man in African expedition attire sitting cross legged on the ground (sand?), drinking from a glass of beer (the bottle is in his other hand). Behind him in silhouette is a saddled camel.

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Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Better Know a Beer Cap #116: Leinenkugel's Honey Weiss, circa 2010s design. A thoroughly pleasant beer for the price point.

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Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Better Know a Beer Cap #115: Grand Teton Brewing out of Victor, Idaho. A "Class of '88" brewery, y'know. Says right there on the cap.

Crown cap against white background. Cap is silver with black detailing of a mountain range. Silver letters inside the black area read "Grand Teton Brewing" and "Since 1988", flanked by stacks of barley and the outline of a hop cone.

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Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Sapporo, Yebisu, and Asahi beer from Dai Nippon, 1912

Drawn ad showing two Japanese women in Geisha attire and makeup, apparently being handed a tray-style woven basket filled with Sapporo, Yebisu, and Asahi bottles of beer. The woman appear to be on a train, with the industrial-looking brewery visible through the far windows.

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Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Bud Light made a 'Ladies Night 2' sequel in 1997, but it strays a little more 'phobic than this one, so I'm gonna store that one in my offensive ads phantom zone.

static.klipy.com

Superman II: General Zod in Phantom Zone

ALT: Superman II: General Zod in Phantom Zone

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Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Hide yo Kid Rock, hide yo tradwife. Bud Light's 'Ladies Night' Commercial, 1993 www.youtube.com/watch?v=mJGj...

youtube.com

Bud Light - Ladies Night (1993)

YouTube video by Marketing The Rainbow

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