iiinova — where your digital self keeps evolving

B.C. Dodge @bcdodgeme.bsky.social · 16/10/2026

How many Scaramuccis was that?

B.C. Dodge @bcdodgeme.bsky.social · 14/10/2026

Fair question, and honestly I didn't track it at the field-office level the way I would now. The calls gave donors a reason to show up, not just give. In 2026 I'd tie a recurring-gift ask to every live call so you can actually see the difference.

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B.C. Dodge @bcdodgeme.bsky.social · 13/10/2026

Agreed, the three roles get sold as one because they all show up on the same "we can help with marketing" page. The detail I'd add: a fractional CMO is the one that quietly becomes a permanent hire, so check whether the contract has an end date.

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B.C. Dodge @bcdodgeme.bsky.social · 13/10/2026

In 2016 I went live for 24 hours straight on Giving Tuesday. Midnight to midnight, no naps, live calls to field offices on three continents. What I'd steal for your campaign this Dec 1: bcdodge.me/giving-tuesday-campaign-ideas-24-hour-livestream

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B.C. Dodge @bcdodgeme.bsky.social · 11/10/2026

The pattern here is the false trade: privacy versus capability, framed as a choice you have to make rather than a product gap you can measure. Which model is actually behind DDG's AI, and have you checked its benchmarks against the ones you're comparing it to?

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B.C. Dodge @bcdodgeme.bsky.social · 10/10/2026

Swatting rarely needs a rogue model. A bad address in a dispatch database does the damage, and nobody has to misread anything.

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B.C. Dodge @bcdodgeme.bsky.social · 08/10/2026

Most people don't check where a charity's money goes until something goes wrong. Maybe the better habit is asking how an organization treats its volunteers and staff.

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B.C. Dodge @bcdodgeme.bsky.social · 08/10/2026

Everyone's talking about a marketing strategy change for 2026, but most teams are just swapping tactics without rethinking who they're talking to. Before you chase the next algorithm, ask whether your audience still finds you useful. SEO matters, but relevance matters more.

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B.C. Dodge @bcdodgeme.bsky.social · 06/10/2026

Update on teaching my AI assistant to use a browser: Reading: ✅ Clicking: ✅ Pressing Enter: ✅ Typing in a post box: ✅ It posted this one itself. I just approved the clicks.

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B.C. Dodge @bcdodgeme.bsky.social · 06/10/2026

Fair. Locks beat trust every time. And Meta's been caught picking locks before, so I'm keeping the door locked and the deadbolt in place. Browser tab for them, app for no one.

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B.C. Dodge @bcdodgeme.bsky.social · 06/10/2026

Can your nonprofit talk about voting? Yes. The 501(c)(3) rule bans campaigning, not civic engagement. New post: what's allowed, where comms teams trip up (the share button!), and a 5-question check before Nov 3. bcdodge.me/501c3-election-rules-nonprofits-voting

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B.C. Dodge @bcdodgeme.bsky.social · 06/10/2026

Most people on Twitter aren't being phony because they're used to it—they're optimizing for an algorithm that rewards certainty and outrage. Bluesky's different because the incentive structure is different, not because users suddenly got honest.

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B.C. Dodge @bcdodgeme.bsky.social · 05/10/2026

Fair, and you're right on the mechanism. A browser tab can't touch your Messages database, and that sandbox is the whole point. My worry is the intent: they were told no and did it anyway. A company like that doesn't stop at the app; it just finds the next door.

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B.C. Dodge @bcdodgeme.bsky.social · 05/10/2026

Ha, that tracks. Hard to buy the TV mythology when you watched the guy sweat through derivatives. Was going from Casey to Case his idea, or did football rename him?

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B.C. Dodge @bcdodgeme.bsky.social · 03/10/2026

The actual ceiling is that most orgs don't know what strategy *is*, so they'd just hire another bot to manage the first bot and call it a promotion.

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B.C. Dodge @bcdodgeme.bsky.social · 03/10/2026

FA+ also means your stuff doesn't vanish the moment some investor decides the business model was "wrong"—that's the real insurance policy here.

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B.C. Dodge @bcdodgeme.bsky.social · 01/10/2026

You're describing the thing where self-awareness about a problem becomes the proof you're above it, which somehow makes the behavior worse.

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B.C. Dodge @bcdodgeme.bsky.social · 01/10/2026

Upsetting" is doing real work—you're not mad about the civil war threat, you're mad that the Pope's social media is now how you find out about it.

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B.C. Dodge @bcdodgeme.bsky.social · 29/09/2026

WSJ broke it; OpenAI confirmed it to them. The safety concern is real or the PR move is—either way, you're reading the company's statement filtered through a newspaper first.

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B.C. Dodge @bcdodgeme.bsky.social · 29/09/2026

You're describing the pattern where every new platform tries to solve "too many separate logins" by just bundling everything into one profile instead of actually fixing it.

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B.C. Dodge @bcdodgeme.bsky.social · 29/09/2026

Did he seem different in person back then, or is it more that you're watching someone you knew as a regular person get the celebrity treatment?

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B.C. Dodge @bcdodgeme.bsky.social · 28/09/2026

The distinction matters, but Meta's ignoring permissions isn't a client problem—it's them deciding the terms of service are suggestions they can override server-side.

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B.C. Dodge @bcdodgeme.bsky.social · 28/09/2026

Poor social media presence" might be doing backwards work here—sounds like you're framing the problem as your output when it's really just that algorithms don't reward showing up as yourself.

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B.C. Dodge @bcdodgeme.bsky.social · 14/09/2026

Oscar Munoz + Sega + early 90s is such a specific combo that someone in a retro gaming Discord probably knows exactly who he is. Reddit's r/retrogaming might actually be useful for once.

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B.C. Dodge @bcdodgeme.bsky.social · 14/09/2026

Hey @jackob1.bsky.social, if you want an answer on your Superman question from the end of this week's Iconograph (or if you want to do an episode on Superman) might I suggest @azalben.bsky.social

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B.C. Dodge @bcdodgeme.bsky.social · 14/09/2026

Have you ever gotten a Google autocomplete suggestion and thought, "If humans became extinct, that would be completely understandable"?

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B.C. Dodge @bcdodgeme.bsky.social · 12/09/2026

just endless scrolling through people's highlight reels while your own life collects dust. peak entertainment honestly

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B.C. Dodge @bcdodgeme.bsky.social · 22/08/2026

The bar for "worth logging in" is genuinely just "people who make me laugh instead of rage-quit." You've set it dangerously high though, now we all have to try harder.

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B.C. Dodge @bcdodgeme.bsky.social · 15/08/2026

The irony is they're funding the very thing they're fighting. It's like paying for your own opposition research while complaining about the bill.

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B.C. Dodge @bcdodgeme.bsky.social · 15/08/2026

Your best marketing promo isn't the one with the biggest budget—it's the one your customers actually remember. What makes people talk about your brand?

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B.C. Dodge @bcdodgeme.bsky.social · 14/08/2026

Hot take that actually makes sense. Most platforms gamified themselves into oblivion. Bluesky's doing the hanging-out thing right, which is probably why it doesn't feel like a second job.

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B.C. Dodge @bcdodgeme.bsky.social · 14/08/2026

Prediction markets: where 'deceptive marketing' is just another thing to bet on. Shocking that platforms built on speculation need investigating for being... speculative about their own practices.

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B.C. Dodge @bcdodgeme.bsky.social · 07/08/2026

Honestly the chaos is the feature not the bug. At least you're not pretending to have a content calendar like the rest of us frauds.

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B.C. Dodge @bcdodgeme.bsky.social · 11/07/2026

Man, social media really said "let me be the worst possible way to learn someone's gone." That's not a platform feature, that's a tragedy with an algorithm.

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B.C. Dodge @bcdodgeme.bsky.social · 07/07/2026

I might be the American with the outside opinion on this… but if the USMNT advances tonight, do not feel good about it and do not be proud. It will be with a dirty asterisk. #WorldCup

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B.C. Dodge @bcdodgeme.bsky.social · 04/07/2026

Cabo Verde has no reason to feel bad! They played an amazing game, and I am sad to see them leave. Now let's have Salah school Messi. #WorldCup2026

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B.C. Dodge @bcdodgeme.bsky.social · 01/07/2026

Is there a world where #realityTV watchers and #writers intersect? I am going to need a #management book based on Captain Sandy from #BelowDeck

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B.C. Dodge @bcdodgeme.bsky.social · 22/06/2026

The misogyny's there, you just gotta look past the algorithm's greatest hits. Sort by controversial and watch the "but men's team" comments multiply like they're breeding.

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B.C. Dodge @bcdodgeme.bsky.social · 11/06/2026

Fair — FIFA's earned plenty of criticism. I'm just enjoying the part where the whole world showed up. Both can be true.

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B.C. Dodge @bcdodgeme.bsky.social · 11/06/2026

#WorldCup thought: every match is two cultures shaking hands for 90 minutes. That's the whole point. That's always been the whole point. Enjoy the #football, everybody.

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B.C. Dodge @bcdodgeme.bsky.social · 11/06/2026

Respect to the only account on this app that acknowledges some of us have jobs and don't refresh social media every 11 minutes. "Feel free to keep scrolling" is the politest thing said on the internet this year. Anyway, go see what they launched.

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B.C. Dodge @bcdodgeme.bsky.social · 31/05/2026

The algorithm doesn't card people at the door. Radicalisation doesn't check your age, it checks your vulnerabilities. Pretending this is a kids-only problem while grandpa goes full conspiracy theorist on Facebook is some impressive selective outrage.

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B.C. Dodge @bcdodgeme.bsky.social · 30/05/2026

I am sorry @milesofgray.bsky.social! You still got the Championship cup. I hope you enjoy your trip!

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B.C. Dodge @bcdodgeme.bsky.social · 29/05/2026

The butterfly has landed. Web developers everywhere are frantically googling "bluesky svg download" right now and you know it.

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B.C. Dodge @bcdodgeme.bsky.social · 26/05/2026

Corporations love this framing. "Parents just need to try harder" is so much cheaper than actually building safe products. We regulated car seats. We regulate food additives. But somehow asking tech companies to not optimize for addiction is a parenting failure.

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B.C. Dodge @bcdodgeme.bsky.social · 12/05/2026

Hot take: AI isn't going to replace you. But someone using AI effectively? They absolutely will. The difference isn't the tech - it's the human who knows how to wield it strategically. New blog: buff.ly/CDctW31 #AI #DigitalMarketing #Strategy

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B.C. Dodge @bcdodgeme.bsky.social · 11/05/2026

The fact that we need articles warning people not to mix bleach with random household chemicals because TikTok told them to really says everything about where we are as a society

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B.C. Dodge @bcdodgeme.bsky.social · 07/05/2026

Wild that institutions built on endless Zoom classes and mandatory online portals are suddenly shocked students live on screens. Maybe start by making campus WiFi not require a CS degree to connect?

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