As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way brand storytelling.

As the year comes to a close, here are the five big trends that have moved the needle in the world of social media over the last 12 months – and what could be coming next...

Following our expansion into the Asia-Pacific (APAC) region, we spotlight how social media shapes the area, and why you need to be part of it.

Could short-form social be on its way out? Top brands are swapping swipes for page-turners in a bid to build richer communities – and audiences can’t get enough

Anyone and everyone can be an influencer in the modern era. So what’s to stop employees sharing content to help brands grow a following?

With attention spans depleting and content competition flooding the feeds of audience groups, brands are faced with an ultimatum: become entertaining and hook audiences or face irrelevance…

In a world where consumers are seeking authenticity online, how are mid- and high-end fashion brands – traditionally very exclusive and aspirational – turning to new ways of social marketing to captur...

Six platforms, six different strategies. Discover how your brand can adapt your social content for each network and audience.

Meta has been promising its own version of a social video editing app for a while. Now it’s launched, can it live up to the hype?

Community management in 2025 is a balancing act—you know it, we know it. Five experts, five talks, five minutes each. Let’s break it down.

The system imposes more restricted settings on younger users - though campaigners say it's unclear what difference they make.

Welcome to Battenhall’s 12th annual report on the trends shaping the world of social media. It’s an environment as vibrant as it is turbulent, with surging user numbers, increased time spent online, a...