iiinova — where your digital self keeps evolving

Battenhall @battenhall.com · 05/02/2026

Today we’re launching Battenhall Labs – our global innovation unit for emerging tech. Battenhall Labs brings together our specialists to help brands apply new technology responsibly and effectively. Read more from Chief Innovation Officer and Labs lead, @philsheard.bsky.social: btnhl.com/4qmSBtD

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Battenhall @battenhall.com · 04/12/2025

It may be too early to bring up New Year’s resolutions but, at Battenhall, we like to stay one step ahead. From Gen Alpha’s influence to the double-edged sword of virality, we asked our Year Ahead in Social speakers to share what they are expecting from the social media landscape in 2026.

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Battenhall @battenhall.com · 05/11/2025

We’re still on a high from our Year Ahead in Social event this morning! ✨ Our experts presented the five forces we believe will shape the social media landscape in 2026. Explore them in our new report: trends.battenhall.com?utm_source=s... #YAS2026

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Battenhall @battenhall.com · 05/11/2025

#YAS2026 over and out! What a day! 🙌 Thank you to every speaker, panelist & guest who joined us at The British Library. Keep your eyes peeled for our social media trends report, dropping later today, and see you again next year... #Battenhall

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Battenhall @battenhall.com · 05/11/2025

We're talking trend fatigue! 💤 Trend-hopping gets clicks, but at what cost to authenticity? Final takeaway: use trends with purpose. Niantic Spatial’s @tomglover.bsky.social put it best when he said “It’s better to lean into strategic story-telling than just the meme.” ✨ #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

It’s time for a panel 👀🎤 ‘The End of the Trend’ featuring: - Niantic Spatial’s @tomglover.bsky.social - The O2's Lois Saxon - Rhian Robinson and Elise Pearce from Battenhall #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

Wrapping up Jonny’s session with his top 3 predictions for 2026:👇 1️⃣ Deeper connections & community-led engagement 2️⃣ Longer-form storytelling returning to the mix 3️⃣ Greater personalisation & niche focus The future of social is more human than ever. ✨ #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

Next up, Jonny Atter on The Social Cycle. Starting by talking through how what’s old becomes new again following the trend cycle... ♻️ Introduction ♻️ Growth and adoption ♻️ Peak ♻️ Decline #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

And that’s a wrap on Akilah Harper’s session... Her key takeaway: AI can craft the face, but humans create the feeling. The next era of influencer marketing is all about creativity, connection, and trust. ✨ #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

63% of professionals plan to use AI or ML in influencer marketing 👀🤖 But where do you start? 🔍 Do your research - find voices aligned with your values. 🧩 Start small - test one partnership and learn. ⚡ Stay informed - this space is evolving fast. #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

Up next, Akilah Harper dives into the faces of the future 👀🤖 Mentions of AI influencers grew 50% in early 2025 and the conversation is only getting louder. The AI future of influence? It’s here already. ⚡ #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

Key takeaway from Georgie's talk? The rule book is gone 🔥 1. 2025 proved audiences now own the narrative - rewriting brand stories in real time 2. Heading into 2026, control is out. Collaboration is in. 3. Authenticity, agility, and participation will define who wins the crowd #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

Georgie Freeman now takes to the stage on ⚔️ The Double-Edged Sword of Virality ⚔️ Are viral moments your biggest win or your biggest flop? Georgie's here to break it down for us! #YAS2026 #Battenhall

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Battenhall @battenhall.com · 05/11/2025

How are Gen Alpha trends shifting? This is what we found: 💬 Messaging, AI, and social media apps aren't separate, they're intertwined 🚫They know stricter age limits are coming, but the response? "We’ll use it anyway" 🛡️Many believe the world would be safer without social media entirely #YAS2026

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Battenhall @battenhall.com · 05/11/2025

Kicking off the day with our very own @drew.battenhall.com diving into Gen Alpha and their impact on mainstream social media... 👀 The next generation is already shaping what’s next. Let’s go #YAS2026! 🚀

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Battenhall @battenhall.com · 05/11/2025

Saying HELLO 👋 from the British Library this morning for our 13th Year Ahead in Social breakfast briefing! Are you ready for a morning filled with trends, insights and our predicitions for 2026? Follow along for live highlights. #YAS2026 #Battenhall

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Battenhall @battenhall.com · 13/10/2025

Marketing leaders' top questions for 2025: content on YouTube and LinkedIn, creator budgets, and the rise of Gen Alpha! John Iglesias breaks it down with insights from our recent trends dinner in San Francisco. ✨ btnhl.com/4qqaIjZ

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Battenhall @battenhall.com · 30/09/2025

What makes a social media post successful? Understanding your audience is a great place to start. To find out about how audience behavioural insights should be considered and used in your social strategy, check out this blog by our Senior Insights Director, Keri: btnhl.com/3KoYuHL

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Battenhall @battenhall.com · 28/08/2025

Employee-generated content (EGC) is one of the most powerful trends shaping social right now. But how do you actually make it work in practice? Join @nica.bsky.social and George Brett on September 1 @ 2pm for a webinar exploring this very topic! Register here: us06web.zoom.us/webinar/regi...

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Battenhall @battenhall.com · 27/08/2025

Battenhall influencer team roll call 📢 We thought we should introduce the team behind our epic EGC report: indd.adobe.com/view/39ab8d2...

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Battenhall @battenhall.com · 04/08/2025

Are employees the next generation of influencers? 🤳 Our dedicated influencer team has taken a deep dive into the evolution of EGC (employee-generated content) in a new report 👉 bit.ly/3H9DG5H

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Battenhall @battenhall.com · 01/08/2025

Last Sunday saw the Lionesses triumph yet again, retaining their European title. 🦁 Their success also sparked a wave of social media growth. We looked at the squad’s followers across Instagram and TikTok between June 15 and July 29, and pulled out some of the standout stats. Any surprises? 👇

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Battenhall @battenhall.com · 24/07/2025

We’ve been on the road with our client Pokémon GO celebrating the game’s 9th anniversary! 😎 Phew, where did that time go? To mark the occasion, Pokémon GO has been taking a Road Trip across Europe! 🚚 We attended the first stop in Manchester last week, capturing content and handling media requests.

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Battenhall @battenhall.com · 21/07/2025

What better way to start the week with not one, but two @prweekuk.bsky.social Awards nominations? 🎉 We have been shortlisted for Small Consultancy and Specialist Consultancy of the Year awards, and are very proud of our amazing team! Congratulations to all the other nominees – see you in October!

A team photos with several smiling people with the following text overlayed: PRWeel Awards 2025, Nominated, Specialist Consultancy of the Year

A team photos with several smiling people with the following text overlayed: PRWeel Awards 2025, Nominated, Small Consultancy of the Year

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Battenhall @battenhall.com · 20/06/2025

Huge news! Our UK and EMEA MD Rhian Robinson has been named in Management Today’s 35 Women Under 35 for 2025. 🎉 These annual awards recognise the exemplary work of brilliant female talent, and help inspire and empower the next generation of women in business. 👩

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Battenhall @battenhall.com · 18/06/2025

Our dynamic duo @nica.bsky.social and Becky Smith spent the weekend at Pokémon GO Fest Paris, handling everything from media interviews and creator meet-and-greets, to social content creation and even helping SIX wedding proposals take place! 💍

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Battenhall @battenhall.com · 17/06/2025

Will ads and content subscriptions in WhatsApp bring brands flocking to the platform? In our latest blog, Battenhall director Mark Stuart explores the opportunities – and potential pitfalls – of this week’s move from Meta. Full story: bit.ly/43Q8cdy

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Battenhall @battenhall.com · 09/06/2025

Have you noticed something missing on socials lately? …. Think a moment. 🤔 Hashtags. 💀 Our new guide from our Content Manager Ankita Bose spills the tea on where they're hiding (and if they're actually, truly dead). Find out now: btnhl.com/3HqqJnX

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Battenhall @battenhall.com · 30/05/2025

Want unfiltered audience insights? Reddit's where it's at! 🔥 For two decades, it's been the internet's ultimate forum. Our brilliant @nica.bsky.social (keynote superstar!) shows brands how to tap into genuine reviews and reactions. Dive in here: bit.ly/3ZDzj8Q

A screenshot of a Reddit thread entitled "How can brands nail it on Reddit?"

First comment from battenhall:
Be as thoughtful as possible in terms of community management. Think genuine value and maybe a little bit of banter where it fits. Have fun with your audience!

Reply from redditgeek:
The brands winning at Reddit are the ones who get their audience. They speak the culture, understand the lingo, and genuinely adapt. It's less about selling, more about being part of the real conversation.

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Battenhall @battenhall.com · 28/05/2025

It’s that time again, folks! 🦁 Less than three weeks to go – and we Cannes hardly wait! 🇫🇷 We’ll be strutting our stuff down La Croisette, and meeting up with friends, clients and prospects for a week of fun. 🤝 If you’re going to be there, let us know! Drop us a reply and we’ll be in touch!

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Battenhall @battenhall.com · 19/05/2025

As global lawmakers step up their efforts to ban social media for under-16s, Battenhall CEO @drew.battenhall.com says it will only make the situation worse. In Digital Frontier, Drew argues for education, safe spaces, and guidance to help teens navigate social media responsibly: bit.ly/3YPJBT8

Screenshot of online article entitled "The case against kicking kids off social media".

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Battenhall @battenhall.com · 15/05/2025

How does our team recharge their batteries? 🤔 This Mental Health Awareness week, we're highlighting the importance of finding what works for you. For us, that looks like everything from cold plunges to gaming, the energy of crystals, and even the unexpected stress relief of a spin class.

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Battenhall @battenhall.com · 29/04/2025

Yesterday we announced we are a PRCA Dare Awards finalist… Today we’re can share we’re in the running for Specialist Consultancy AND PR Consultancy of the Year at the CIPR Excellence Awards 2025! 🥳 Well done to our incredible global team for all the work that makes this recognition possible! 🙌

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Battenhall @battenhall.com · 28/04/2025

Sun’s out, guns out! 😎 💪 We're incredibly excited to announce that we’ve been shortlisted for Large Consultancy of the Year at the PRCA DARE Awards! Huge congrats to our amazing global team for their brilliant work. Keeping everything crossed for a win this summer!🤞

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Battenhall @battenhall.com · 17/04/2025

Battenhall did Easter, Tracy Beaker style.🥚 Big ‘bog off’ energy! 🍫✨

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Battenhall @battenhall.com · 14/04/2025

Is AI the secret weapon for your social strategy? 👀 Keri Hudson's dropping 3 killer techniques we're using now. Don't sleep on this: btnhl.com/4i95dAx

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Battenhall @battenhall.com · 03/04/2025

Need a boost? ✨ Chloe Docker, our Senior Account Manager, is serving up pure gold this week with Grace Gardiner in our Employee Spotlight! 🥇 Who's craving a cuppa now? 🫖

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Battenhall @battenhall.com · 31/03/2025

Who'd have thought luxury fashion and TikTok would mix? 👀 👠 Associate Director Georgina Freeman breaks down the luxury brands that are turning heads on social. 🤳 👉 btnhl.com/4i014ip

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Battenhall @battenhall.com · 28/03/2025

Our Senior Designer, Paulo Da Silva, and Midweight Designer, Nilaya Durafe, have taken 2nd place in the UK Cannes Young Lions Competition 2025 (Film)! 🏆 🦁 Facing 180+ entries, they delivered an outstanding film. We’re also incredibly proud of Joe Domenet and Gergana Sarieva in the Print category!

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Battenhall @battenhall.com · 20/03/2025

Where are 135 million active sports fans hanging out daily? 👀 🕵️‍♀️ Our Director, Elise Pearce, found the answer... on Strava. Elise's experience shows how important authentic engagement and targeted strategies are in these spaces. Want to see how you can use these insights? 👉 btnhl.com/3RhihZB

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Battenhall @battenhall.com · 05/03/2025

On the week we mark our 12th anniversary as an agency, we’re also celebrating our founder and CEO @drew.battenhall.com inclusion in the @prweekuk.bsky.social Power Book! 🎉 Drew has been on the list for 15 consecutive years – a massive achievement! Read his entry here: btnhl.com/powerbook2025

A dark-haired man wearing a grey jumper has his arms crossed and poses for the camera. Overlaid text reads PRWeek Power Book 2025.

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Battenhall @battenhall.com · 28/02/2025

If you didn’t catch Dragons’ Den last night, this is your sign to catch up! Last week, we hosted a Human Beauty shoot in the Battenhall Studios, ahead of the founder Millie Flemington-Clare’s appearance on the BBC1 show. We had to capture some behind-the-scenes footage of the fun-filled day!

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Battenhall @battenhall.com · 19/02/2025

We are buzzing! ✨ We just got news that we’ve been nominated for Independent Agency of the Year and Large Agency of the Year from PRmoment Awards! 🎉 Huge shout out to our fantastic global team for consistently pushing boundaries and delivering standout work! 🎉 🌍

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Battenhall @battenhall.com · 12/02/2025

Battenhall’s Year Ahead in Social roadshow touched down in New York last week. Our global CEO, @drew.battenhall.com, hosted colleagues, clients, and friends for an intimate networking dinner at Soho House. If you’d like to see one in a city near you, drop us a line at rsvp@battenhall.com.

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Battenhall @battenhall.com · 07/02/2025

Big news! Our Senior Consultant & resident pen-wielder, Celia Silvani, just launched her debut novel, ‘Baby Teeth’, as of last night! 🥳 This gripping thriller is available now online and in bookshops. Check it out here: www.orionbooks.co.uk/titles/celia...

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Battenhall @battenhall.com · 28/01/2025

News just in… 🗞️ We won Best Piece of Coverage: Health and Wellness at last night’s Roxhill Media Awards for our campaign supporting NHS West London Trust! 🏆 In securing BBC News broadcast coverage last year, we were able to have a huge impact on the NHS’ perinatal mental health text initiative. 💙

A woman holding a trophy and a man holding a bottle of champagne pose and smile to the camera.

Four people - three women and one man - smile and pose to the camera in front of a backdrop that reads Roxhill Media Awards.

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Battenhall @battenhall.com · 29/11/2024

Looking to step up your social media game in 2025? 🤳🏻 Download our new Year Ahead in Social report and get one step ahead of the competition 👟 trends.battenhall.com

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Battenhall @battenhall.com · 28/11/2024

That's a wrap! Thank you to our panelists, our speakers, and to our brilliant attendees at Curzon Soho today!

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Battenhall @battenhall.com · 28/11/2024

How do you do this successfully?

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Battenhall @battenhall.com · 28/11/2024

This is especially important for younger demographics

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