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Alex Waddington Data for Comms

@awaddingtondata.bsky.social
190 followers 194 following 43 posts

Comms and engagement pro x data enthusiast. Founder of Whetstone Comms. Cycling, Dad-ing, Peak District, trail running, Lioness supporting and orienteering outside of work. Bradford born, settled in Das Neue Berlin (Stockport).

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 28/01/2025
Hi Sean. I am a Trustee of the Peak District National Park Foundation - it might be worth having a look at this fund? www.peakdistrictfoundation.org.uk/community-na...
peakdistrictfoundation.org.uk
Community Nature Fund - Peak District National Park Foundation
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 30/12/2024
2024. Best described as a rollercoaster. @johnqb.bsky.social 's mantra of 'Life Happens' held true. Seeing the Northern Lights in the UK after 10yrs of failure was a high. A life tick. Sharing it with my teenage daughter (who took this pic) made it even more special.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 05/12/2024
"Only you could find a data-themed Christmas jumper" - my wife.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 05/12/2024
Looking forward to this!
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 03/12/2024
Football, bloody hell (said in Scottish accent)
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 03/12/2024
Sir, I salute you. Do you also have a series of mothballed inboxes at full capacity? Asking for a friend.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 03/12/2024
Socks?
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 03/12/2024
Hypothesis 1: Bluesky is here for cute kitten pictures
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 02/12/2024
We won't talk about Northern...
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Reposted by Alex Waddington Data for Comms
Helena @helenahellie.bsky.social · 02/12/2024
I also had the Avanti experience yesterday. I left London two hours earlier than planned in the hope I’d avoid some of the madness. Something has to change with the trains, it’s awful.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 02/12/2024
Brilliant, thanks for the R tip!
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 01/12/2024
Avanti West Coast staff reminded me of the orchestra on the Titantic today. Rammed train, people standing everywhere including in toilet for 1hr+. Uncomfortable, hot, not a word of apology or acknowledgement when the announcements were made. Brainless customer service.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 29/11/2024
The #Marple Dads Evening Walking Club was formed 4 years ago in lockdown - our first Xmas do was held at about 200m looking back over Manchester. We've been remiss of late, but last night we got the band back together for a blowy hike up Mount Famine and South Head #peakdistrict.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 27/11/2024
How's engagement looking for those UK #localgov #comms folks who have dipped their toes into @bsky.app Examining 112 posts in the UK local authorities Starter Pack (HT - owlernook.bsky.social) feed gives us some idea (with limitations) of the current state of play... minimal engagement.
Graph showing reposts of content from councils in Local Gov Starter Pack between 14 and 27 NovGraph showing likes of content from councils in Local Gov Starter Pack between 14 and 27 Nov
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 27/11/2024
I'm envious.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 27/11/2024
Straight Outta Grantham
Black and white image of middle aged man, looking off into the distance, under a train station sign that says Grantham. Taken from below.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 27/11/2024
Thanks @torfordy.bsky.social - looking forward to it
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 27/11/2024
What became of him?
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 27/11/2024
Not my finest morning. Tried to change flat bike tyre. Put old inner tube back in my mistake, burst new inner by trapping it between rim, put another in (it had a hole), messed the repair up. An hour later I had a functioning tyre. I think I'm tired (tyred???)
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 25/11/2024
Well done @mandypearse.bsky.social on latest Pub Sector Digital Comms Benchmarking Report. 1 of key findings = measurement + evaluation remains simplistic, focusing on outputs not impact. Mandy highlights Data Sci & Analytics as one of the Top 5 training needs. www.linkedin.com/pulse/public...
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 25/11/2024
You got your teen to watch Paddington???? It's now distinctly uncool in our house. Paddington 2 shades it for me - Paddington 3... well they need to stop there.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 22/11/2024
I bang on about how the comms world misses a trick through limited data literacy and not embracing some of the craft of #datajournalism - @rebeccaroberts.bsky.social shows us the kind of thing that is possible. Superb work!
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
Anyone else keeping thinking of BSkyB and square satellite dishes when they see @bsky.app handles?
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
I personally agree - but then I'd also say it makes no sense for anyone connected to the PR business to be supporting and taking money from legally, ethically and morally suspect regimes and organisations... and yet some do.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
They are the worst. I'm starting to look back on the days of Pacer trains with some fondness. Yes they were awful trains (water pouring in through the roof was a highlight), but as I recall they never seemed this bad in terms of service and reliability.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
Thank you @ideascout.bsky.social
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
Total shitshow.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
Total shitshow
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
Yes, the reaction! Humility is clearly not a concept familiar to Mrs Ingram-Moore
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
I isolated the immediate words surrounding the word woke in each headline, and then with a mix of ChatGPT and manual grunt work wrangled the MO's assignments of woke into categories, ending up with 130 things that are woke across 8 categories. Then played with #dataviz in R to get to this.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
So the woke sandwich story kicked off a whole thread on a comms consultants WA group yesterday about other stuff the Mail Online might call 'woke'. I scraped 1400 headlines for the MO's Woke Culture section (!), and isolated 750 that contained the word woke 1/2
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
More great work from @tortoisemedia.bsky.social
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024
@comms2point0.bsky.social nice data viz here
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 20/11/2024
I regret to inform everyone that my breakfast has gone woke. Overnight oats with chia seeds. Watya got, Daily Mail?
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 20/11/2024
Very cool. Must have a play. @adamdriver.bsky.social
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Reposted by Alex Waddington Data for Comms
Ethan Mollick @emollick.bsky.social · 20/11/2024
This is neat - I gave Claude the famous bombers-with-red-dots image and the prompt "create a simulation as an artifact that will illustrate the point of this image." Then I said "make it better" Now this is a much more intuitive explanation than a meme! Play with it here claude.site/artifacts/ca...
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 20/11/2024
The dreaded Train Cancelled notification while I was in the taxi on my way to Stockport station for the London leg of the Orlo Tour with @comms2point0.bsky.social DC. On the next train - 1st class declassified, so I have a comfy seat. No hot drinks on board.. but luckily I made my own. 😄
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 19/11/2024
@comms2point0.bsky.social
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 19/11/2024
Interesting stuff, thanks for posting. @comms2point0.bsky.social useful for you?
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 19/11/2024
Sadly, no snow on the famous Stockport pyramid today.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 19/11/2024
We also have food 'not for eating' in our house. Which means not for eating by me.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 19/11/2024
You do wonder whether the PR agency behind it had the idea all along that they could stir the hornet's nest with this and sell the woke angle into the Fail. After all, this is the publication that declared male suicide prevention in the construction industry as woke. 🤔
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 15/11/2024
It's up there with Mike Powell's long jump WR in 1991, almost superhuman. I met JE once at a wedding. Nice guy.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 15/11/2024
Hello world. It's the best I got this morning.
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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 15/11/2024
How long will it last???? 🍽️
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