Student decision making, dating linguistics and the toddlers helping teens

Lore obsession, unheatlhy fame, Alpha's top brands and why Gen Z need nature

Mental health, soft skills, army outreach and the fridge cigarette

Ofcom’s Children’s Media Use & Attitudes Report and Ipsos Online Lives of 15-24s has brought us fresh data this month and it’s news media habits where I’m first digging out some things to consider.We ...

Podcast · Rebecca Roberts, Thread & Fable · How can we better engage youth audiences through our marketing, communications and campaigns? Back for Season 5, the Hear It Podcast speaks with guests from...

Podcast Episode · The Hear It Podcast · 29/04/2025 · 23m

Podcast Episode · The Hear It Podcast · 15/04/2025 · 20m

ALT: a seagull is standing on top of a tree stump with a blue sky in the background .

Podcast Episode · The Hear It Podcast · 01/04/2025 · 14m

Dating, drugs, brand 'lighthouses' and what's being labelled the Gen Z Uniform

Lots of reports, surveys and articles this week. Are boys falling behind in the UK, is being online a human right and is the UK attractive to international students?

Drink culture shifts, youth views on politics, dating and Britain, school sport and more screen time debate.

Charities are calling for a MH reform, lots of data around digital/real life worlds and how to get more teen girls into entrepreneurship.

While running clubs aren't new, they're offering both fitness and social spaces that are rapidly on the up for Gen Z audiences.

Fact-checkers from Brazil, Croatia, Italy, Nigeria, Ukraine and the Philippines explain the potential effects for their revenue and their news ecosystem.

Alt: a black dog is making a funny face with the words `` what are you going to do about it '' written below it .

ALT: a man in a striped shirt is standing in a hallway and says what a sad little life

Alt: a man in a suit is holding a glass of water in his hand. Mark zuckerberg nervously takes a sip of water, presumably beefing up his masculine energy

All Gen Alphas have been created and this year marks the start of a new generation - Gen Beta.

Users will no longer be able to opt out of political content from people they do not follow.

ALT: a close up of a dog 's face with a collar that says ' spaniel '

With loot boxes and skin trading, what do we know about the links to gambling that young gamers are at risk from?

While demographics aren't a personality in order to connect with communities, they can highlight important patterns, particularly in HE

Instagram is officially rolling out “trial reels” to give creators a way to test out new content by publishing videos that don’t appear to their followers. The feature, which launched in testing in May, allows creators to experiment with new ideas and see…

What does it mean if young men sense that their masculinity is under threat? Or if they sense a bleak and hopeless future?

Children often can’t detect appearance-altering effects, a new report finds.

A look through 1000 of the most recent articles on Gen Z from the Mail and what it tells us....

How can we better engage youth audiences through our marketing, communications and campaigns? Back for Season 5, the Hear It Podcast speaks with guests from a whole range of sectors and backgrounds, o...

Studying in Lisbon, I found most of my peers were planning to emigrate. Now the government is turning to taxes to stop the brain drain In the autumn of 2018, I moved to Lisbon for a month-long course at the Universidade de Lisboa. I struggled to find any…