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Alex Waddington Data for Comms

@awaddingtondata.bsky.social

190 followers 194 following 43 posts

Comms and engagement pro x data enthusiast. Founder of Whetstone Comms. Cycling, Dad-ing, Peak District, trail running, Lioness supporting and orienteering outside of work. Bradford born, settled in Das Neue Berlin (Stockport).

Posts Replies Media

Alex Waddington Data for Comms @awaddingtondata.bsky.social · 30/12/2024

2024. Best described as a rollercoaster. @johnqb.bsky.social 's mantra of 'Life Happens' held true. Seeing the Northern Lights in the UK after 10yrs of failure was a high. A life tick. Sharing it with my teenage daughter (who took this pic) made it even more special.

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 05/12/2024

"Only you could find a data-themed Christmas jumper" - my wife.

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 03/12/2024

Hypothesis 1: Bluesky is here for cute kitten pictures

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 29/11/2024

The #Marple Dads Evening Walking Club was formed 4 years ago in lockdown - our first Xmas do was held at about 200m looking back over Manchester. We've been remiss of late, but last night we got the band back together for a blowy hike up Mount Famine and South Head #peakdistrict.

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 27/11/2024

How's engagement looking for those UK #localgov #comms folks who have dipped their toes into @bsky.app Examining 112 posts in the UK local authorities Starter Pack (HT - owlernook.bsky.social) feed gives us some idea (with limitations) of the current state of play... minimal engagement.

Graph showing reposts of content from councils in Local Gov Starter Pack between 14 and 27 Nov

Graph showing likes of content from councils in Local Gov Starter Pack between 14 and 27 Nov

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 27/11/2024

Straight Outta Grantham

Black and white image of middle aged man, looking off into the distance, under a train station sign that says Grantham. Taken from below.

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 25/11/2024

Well done @mandypearse.bsky.social on latest Pub Sector Digital Comms Benchmarking Report. 1 of key findings = measurement + evaluation remains simplistic, focusing on outputs not impact. Mandy highlights Data Sci & Analytics as one of the Top 5 training needs. www.linkedin.com/pulse/public...

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 21/11/2024

So the woke sandwich story kicked off a whole thread on a comms consultants WA group yesterday about other stuff the Mail Online might call 'woke'. I scraped 1400 headlines for the MO's Woke Culture section (!), and isolated 750 that contained the word woke 1/2

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 20/11/2024

I regret to inform everyone that my breakfast has gone woke. Overnight oats with chia seeds. Watya got, Daily Mail?

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 20/11/2024

The dreaded Train Cancelled notification while I was in the taxi on my way to Stockport station for the London leg of the Orlo Tour with @comms2point0.bsky.social DC. On the next train - 1st class declassified, so I have a comfy seat. No hot drinks on board.. but luckily I made my own. 😄

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Alex Waddington Data for Comms @awaddingtondata.bsky.social · 19/11/2024

Sadly, no snow on the famous Stockport pyramid today.

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