iiinova — where your digital self keeps evolving

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Ash Gwinnell @ashleygwinnell.bsky.social · 05/10/2026

If your indie game gets 10 reviews, you’re performing better than ~90% of other releases in that week. Keep going! 🙌

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Ash Gwinnell @ashleygwinnell.bsky.social · 05/10/2026

If your indie game gets 10 reviews, you’re performing better than ~90% of other releases in that week. Keep going! 🙌

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Ash Gwinnell @ashleygwinnell.bsky.social · 05/10/2026

On Steam there were 1,315 new releases last week Here's how they reviewed: • 1,000+ reviews: 6 • 100–999 reviews: 22 • 10–99 reviews: 135 • 0–9 reviews: 1,152 Almost 90% of releases with less than 10 reviews! And here's the top 10:

Top releases by reviews
Minecraft Dungeons II — 8,053 reviews · released 2026-09-29
Transport Fever 3 — 4,777 reviews · released 2026-09-29
Neighbors: Suburban Warfare — 2,733 reviews · released 2026-09-29
Way of the Hunter 2 — 1,821 reviews · released 2026-09-29
Princess Maker: Children of Revelation — 1,231 reviews · released 2026-09-30
American Truck Simulator - Road Trip: Ford — 1,104 reviews · released 2026-09-29
Antivirus Survivors 2003 Professional — 841 reviews · released 2026-09-28
The Elder Scrolls Online - Newcomer Pack — 559 reviews · released 2026-09-28
TOEM 2 — 511 reviews · released 2026-09-29
Sengoku Rance — 435 reviews · released 2026-10-01

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Ash Gwinnell @ashleygwinnell.bsky.social · 29/09/2026

Been posting this data into the IMPRESS Discord for a few weeks now. A few people like it, so posting here too! Top releases on Steam last week by reviews!

Stick It to the Stickman — 8,854 reviews · released 2026-09-23
Heroes' Vow: Three Kingdoms — 8,439 reviews · released 2026-09-23
Graveyard Keeper 2 — 5,090 reviews · released 2026-09-22
Dressmaker — 4,954 reviews · released 2026-09-21
EA SPORTS FC™ 27 — 4,547 reviews · released 2026-09-24
Happy Wheels — 2,972 reviews · released 2026-09-21
Kingdom Rush 6: Genesis TD — 2,468 reviews · released 2026-09-24
Well Dweller — 1,240 reviews · released 2026-09-22
IGTAP: an Incremental Game That's Also a Plat… — 891 reviews · released 2026-09-21
Normal Golf Game — 883 reviews · released 2026-09-21

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Ash Gwinnell @ashleygwinnell.bsky.social · 29/09/2026

Been posting this data into the IMPRESS Discord for a few weeks now. A few people like it, so posting here too! Top releases on Steam last week by reviews!

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SludgeBit @sludgebit.bsky.social · 22/09/2026

Introducing Hostile Architect, a tower defense game where you're the bad guy in a 2D side-scroller 😈 - Build a level full of platformer-inspired traps - Protect your castle from 100s of heroes - Built by two indie devs We just published our Steam page today 🎉

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Rotub @rotub.bsky.social · 24/09/2026

Doggy Don't Care is out now! 🐶 Unleash adorable chaos, solve puzzles, leave your mark (literally!), and earn all the mischievous badges by being naughty I hope you enjoy it! store.steampowered.com/app/2438180/... #doggydontcare #indiegames

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SonderingEmily ✨️ wishlist Lily's World XD @sonderingemily.bsky.social · 17/09/2026

lily's world XD is OUT at a 20% discount! 🖥️Investigate a missing girl's laptop 👻Psychological horror ❤️Heartfelt story about body image, growing up, and childhood friendship PLAY NOW 👇

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caitlan 🧚🏻‍♀️ @lesbianknights.bsky.social · 14/09/2026

hihi 🧚🏼‍♀️ I'm Caitlan and I'm looking for my next full time remote role! I've spent the last 4 years in indie games publishing, specializing in: ⭐ player experience ⭐ community management ⭐ social media & content ⭐ marketing strategy ⭐ copywriting caitlanmartinez.carrd.co

caitlanmartinez.carrd.co

Caitlan Martinez's Portfolio

Portfolio of my work in marketing with a publishing studio in the gaming industry.

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Ash Gwinnell @ashleygwinnell.bsky.social · 10/09/2026

Left: IMPRESS Launchpad Right: Copy my homework but don't make it obvious

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Alex Kane | Wishlist Tidy Up the Town! 🧙‍♂️🧹 @beacondev.bsky.social · 09/09/2026

Announcing my second solo-indie game - Tidy Up the Town! 🧙‍♂️🧹 - Tidy up the medieval marketplace stalls, - Regain and use your magical powers after a... mishap. - Restore the market to life! store.steampowered.com/app/5190030/... Wishlists and shares hugely appreciated! 💖

store.steampowered.com

Tidy Up the Town on Steam

What have you done to the market?! Practising your amateur sorcery in the town square might not have been the best idea… You should really tidy up the market stalls before everyone arrives for a hard ...

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Hannah Flynn 🐀 @itshannahflynn.bsky.social · 06/09/2026

It is easy and comfortable to think, look at this thing we made, we have worked so hard, the hard work is the proof that it is good, people will buy it because they will see we have worked hard and thus made a good thing

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Anton Klinger @accidentlyanton.bsky.social · 05/09/2026

I looked it up and Toast Time released on Sep 5th 2013, making this the 13th anniversary of the game. Definitely a good omen right? @ashleygwinnell.bsky.social

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Jeff Tanton - Wishlist OCCULT CLEANUP AGENCY 📸👻🪣 @jefftanton.bsky.social · 01/09/2026

OCCULT CLEANUP AGENCY - our deductive 📸, paranormal 👻, job-sim 🪣 - now with recovered in-game footage. - Search the Site - Learn the Truth - Clean it Away Share and wishlist now + HUGE thanks to those who already have! store.steampowered.com/app/5163280/...

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Zach Bussey 🍁 @zachbussey.tos.gg · 12/08/2026

Twitch now uses your channel to train generative AI by default. You can opt out of some training here: www.twitch.tv/settings/sec...

Training for Generative AI

Allow your channel content to train generative AI content models at Amazon. Turning this off does not opt you out of Twitch and Amazon using your channel content for other purposes described in the Twitch Privacy Notice, including using AI-supported Twitch features that benefit the community by facilitating streamer growth and monetization (such as real-time sponsorship campaign assistance), viewer discovery (such as recommendations), and community safety (such as AutoMod). Learn more

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Ash Gwinnell @ashleygwinnell.bsky.social · 06/08/2026

Earlier this year, IMPRESS (me!) was featured on the @gamemaker.io blog! It's part back-story, part 'how impress tools help indies' and lots of me awkwardly writing about myself! 😅 gamemaker.io/en/blog/impr... Thanks to the GM crew for the interview! 🔥 #indiedev #gamedev #marketing

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Ash Gwinnell @ashleygwinnell.bsky.social · 06/08/2026

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Luke S @lukesanderson.bsky.social · 30/07/2026

🏔️ 🏔️ 🏔️ Turnip Mountain is OUT NOW!! 🏔️ 🏔️ 🏔️ 🎮 Play it on PC, Switch, PS4/5 and Xbox! 👥 Go it alone, or bring a friend in local co-op! 🎶 Banger soundtrack by IsabelleChiming!

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Derek Lieu - Game Trailer Editor @derek-lieu.com · 14/07/2026

Surprise! New video about basic story structure for game trailers, common mistakes to avoid, and some examples of trailers with great storytelling. This one stems from months of working on a day long masterclass I gave recently in France 👀 Shares much appreciated 😊

youtu.be

The Best Game Trailer Template | Video Game Trailer Academy

YouTube video by Derek Lieu

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Rami Ismail (رامي) @ramiismail.com · 10/07/2026

Proud to announce you can now pre-order the Levelling The Playing Field 101 Video Courses. Practical, focused 101 video courses for indie game developers. Business, marketing, budgeting, production, pitching and more - €40 (excl. VAT) per course, with bulk & group discounts! courses.ramiismail.com

courses.ramiismail.com

Levelling the Playing Field - Courses by Rami Ismail

Practical, focused courses for indie game developers. Business, marketing, budgeting, production, pitching and more - by Rami Ismail.

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Mike Bithell @mikebithell.bsky.social · 08/07/2026

Proud to announce the next game Vampirium: 1997 Dracula is king of the United British Empire. Kill his enemies and find your own path through a minimalist immersive sim sandbox. Wishlists and retweets massively appreciated (and, you know, massively helpful) store.steampowered.com/app/4035190/...

store.steampowered.com

Vampirium: 1997 on Steam

1997. Dracula is King of England. At his command, master your dark gifts to assassinate his enemies and secure his vampiric empire. Infiltrate locked-down locations, adapt and survive in living enviro...

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Hannah Flynn 🐀 @itshannahflynn.bsky.social · 06/07/2026

Let's talk about naming your video game! This is something I come back to with teams over and over again. Naming is really hard. A decent name is hard to find, and a bad one will really make it hard for people to remember your game. Here are some tips.

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Dan Thomas @heydanthomas.bsky.social · 11/06/2026

I'm binge watching these and well, holy shit did @ashleygwinnell.bsky.social, @lyndyb.bsky.social and me do a good job of putting amazing #GameDev people on a stage?! Watch these talks, increase your #IndieDev success 👇

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⭐️ Najmah Salam ⭐️ @najmahsalam.bsky.social · 12/06/2026

Imagine getting one really useful tip about content marketing. Now imagine getting two. Folks, get ready, because in this talk I gave at IMPACT!, I gave 12 WHOLE TIPS for indie game content marketing, in just 10 minutes! #indiedev #gamedev #impactindies

youtube.com

12 Content Marketing tips for Indie Games (Najmah Salam)

YouTube video by IMPRESS // Ash Gwinnell

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Ash Gwinnell @ashleygwinnell.bsky.social · 11/06/2026

Huzzah!! All the talks from IMPACT! Indie Games 2026 are NOW ONLINE on YouTube! 🎉 There's something for EVERY #gamedev #indiedev here, so do check the talks in the playlist linked below! 👇 www.youtube.com/playlist?lis...

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Ash Gwinnell @ashleygwinnell.bsky.social · 11/06/2026

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Ash Gwinnell @ashleygwinnell.bsky.social · 10/06/2026

If you're taking part in #SteamNextFest, and looking to learn more about marketing, feast your eyeballs on this. It's a YouTube playlist of Q&A sessions with indie game marketing's FINEST bunch of peeps! 🕹️📈✨👇 www.youtube.com/playlist?lis... #gamedev #indiedev

Robby Bisschop (Pirate PR), Jarvs Tasker (Happy Volcano, Jarvs' Indie Insights), Chris Zukowski (HowToMarketAGame.com). Hosted by indie game marketing toolkit, impress.games!

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Ash Gwinnell @ashleygwinnell.bsky.social · 10/06/2026

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Tony Gowland @tonygowland.bsky.social · 05/06/2026

We're still a bit too close to launch for me to have an objective view of causes etc, but safe to say Into the Slimy Mines has 28 100% positive Steam reviews, but hasn't done nearly what we hoped sales-wise. So any shares are massively appreciated store.steampowered.com/app/3639440/...

store.steampowered.com

Save 10% on Into the Slimy Mines on Steam

A roguelike tower defense with a card-driven twist. Build your deck, carve out tunnels, and deploy defences directly into the path of the swarm. Rank up your chosen Guild and rescue your Dwarven crew ...

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Shawn Alexander Allen @shawndoublea.bsky.social · 02/06/2026

🧟Beatdown City Survivors🧟 Eradicate hordes of monsters in this 🗽Immersive 👥survivors roguelite 🌃set in a destructible city RELEASES JUNE 10th! 🛠️fun weapon crafting 🐱large cast of characters 🏗️dynamic environments 🔊pumping soundtrack Play the demo/Wishlist today! beatdown.city/bdcsrstm

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Ash Gwinnell @ashleygwinnell.bsky.social · 02/06/2026

Building your own audience to market your game? Think again! In my "content creation & social media" chat with @sonderingemily.bsky.social (now FINALLY on YouTube), we explore why! #gamedev #indiedev

youtube.com

Building an audience to market your indie game? Think again.

YouTube video by IMPRESS // Ash Gwinnell

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Ash Gwinnell @ashleygwinnell.bsky.social · 02/06/2026

Building your own audience to market your game? Think again! In my "content creation & social media" chat with @sonderingemily.bsky.social (now FINALLY on YouTube), we explore why! #gamedev #indiedev

youtube.com

Building an audience to market your indie game? Think again.

YouTube video by IMPRESS // Ash Gwinnell

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Chequered Ink @chequered.ink · 23/05/2026

Just a quick write up and a few photos from our time at #ImpactIndies this year. Thanks again to the team for a wonderful show, we'll see you all next year 😀 #gamedev

chequered.ink

Impact! Indie Games 2026

We've just come back from another fantastic show at Impact! Indie Games, which took place for the third year in a row in sort-of-sunny Bristol.

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Ash Gwinnell @ashleygwinnell.bsky.social · 21/05/2026

We’re doing an IMPACT! Indie Games 2026 today at StrangeBrew #Bristol! Marketing/games biz talks all kicked off, indie expo open – and all 250 tickets SOLD OUT! 🙌 Go team! @lyndyb.bsky.social @jttg.bsky.social @heydanthomas.bsky.social and volunteers! #impactindies

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Daniel J. Menezes @danjohnston.uk · 21/05/2026

And we're off! Impact has started, there are lots of great games & talks here today, we're already having great fun 😊 #gamedev

Lyndy and Ash dressed in characteristic purple impact shirts. Ash is holding a microphone for Lyndy who is talking.

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Chequered Ink @chequered.ink · 20/05/2026

We'll be hanging around at Impact! Indie Games in Bristol tomorrow if you want to come and say hi :) Can't wait to play some of the great games they've got lined up impress.games/impact/2026 See you soon @ashleygwinnell.bsky.social, @lyndyb.bsky.social !!

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Lyndy Bailey @lyndyb.bsky.social · 19/05/2026

👀👀👀👀 luma.com/ky59amg7

Anakin and Padme Meme with the text saying
I can't wait to go to IMPACT! Indie Games. You got a ticket, right? Right?

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Nat (she/they) 🔪🌱 @murderveggie.bsky.social · 15/05/2026

Question for my fellow #SocialMediaManagers, since I am curious how other people handle this: When do you make a new, game-only account versus just using to the brand account? Do you handle this differently depending on the platform? What other factors go into your decision? #KnowledgeExchange

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Lyndy Bailey @lyndyb.bsky.social · 14/05/2026

🎮🎉1 WEEK TO GO! 🎉🎮 Don't have an Expo ticket? 🎟️ GET YOURS HERE!! luma.com/ky59amg7

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Jonas 'The Rising Star' Gawe @jttg.bsky.social · 12/05/2026

Heck yeah I'm going to wrapping up a day full of incredible talks from incredible speakers with a competition! Put your indie knowledge to the test 🏆

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Dan Thomas @heydanthomas.bsky.social · 12/05/2026

I might be a teenie tiny bit biased, but quite possibly the most elite tier indie games biz insights squad ever to be assembled...

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Ash Gwinnell @ashleygwinnell.bsky.social · 12/05/2026

FULL SPEAKERS ANNOUNCE! 💥 ✨ IMPACT! Indie Games — next week in Bristol on 21st May! In-person micro-conference all about helping indie games with marketing, business and self-publishing! Last tickets remaining! luma.com/ky59amg7

✨ Accessibility for Indies — Harriet Frayling
✨ Insert Credits Here: VGEC and Passing the Cultural Test — Jacob Heayes
✨ New Tools, New Rules? Implications of AI in Indie Game Development" — Mike Ahyow
✨ Meet the 'IMPACT! Indie Games' Showcase — James Parker
✨ Lightning Insights: Market Research — Claire Barilla
✨ Lightning Insights: Content Strategy — Najmah Salam
✨ Lightning Insights: Engaging Influencers — Abi Le Guilcher
✨ How a small indie hit No. 1 New & Trending with a Steam Demo: Lessons from a Horror Game — Helen Carmichael
✨ You Matter As Much As Your Game — Steve Stopps
✨ How we grew a niche indie game to 120k Wishlists — Jarvs Tasker
✨ Everything you need to know about Game Showcases — Rich Keith (Convergence), Jake Tucker (PC Gaming Show) and Mark Cantwell
✨ The Indie Publishing Landscape — Curveball Games and Simon Byron
✨ Indie Knowledge Showdown! – Jonas Gawe

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WildSheepStudio @wildsheepstudio.bsky.social · 30/04/2026

We’re incredibly happy (and a bit nervous) to finally launch Adorable Adventures on PC, PS5 & Xbox. TODAY We put everything into our cozy game about a baby boar finding his family and we truly hope it finds its people. Indie hearts full 💛🐗 Fingers crossed #indiedev #gamedev

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Lyndy Bailey @lyndyb.bsky.social · 07/05/2026

🎉NEWS! 🎉I'm excited to announce the FULL LINE up for IMPACT! Indie Games Expo 2026! Grab a ticket, come hang out, and play these incredible games on May 21st! 🎮 impress.games/impact/2026

impress.games

IMPACT! Indie Games 2026

Small focus, big impact! All day indie games marketing/biz/community/growth micro-conference & expo in Bristol UK.

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Olly @fishernaut.games · 30/04/2026

So this has been a long time coming... Cards on the Table is officially announced! If you like pokery deckbuilders, wishlist now! store.steampowered.com/app/4409550/...

store.steampowered.com

Cards On The Table on Steam

A roguelike deckbuilding poker game where the cards are magic. Put down huge poker hands and use the power of the cards to ruin your opponents’ game plan. Pile your chips, stack your deck and put your...

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Ash Gwinnell @ashleygwinnell.bsky.social · 07/04/2026

Flying to Vancouver today and will be there for a few days and then Victoria for a week or so, do I know any cool #indiegames folks who might want to get breakfast/coffee/etc.? Hoping to make the @fullindie.bsky.social meetup tonight too!

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Ash Gwinnell @ashleygwinnell.bsky.social · 26/03/2026

In 2 hours, I'll be joining @zoroarts.bsky.social to chat all things friendslop! HOW did his game Paddle Paddle Paddle sell 200k+ copies? Was it authentic marketing, streamer bait or just the law of detachment? Join us on Discord at 6pm GMT: discord.com/events/88345... #gamedev #indiedev

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