Help me! I'm obsessed with looking at gorgeous houses on inigo.com and the modernhouse. Like properly obsessed.
inigo.co
Andrew Areoff
@areoff.bsky.social
72 followers 179 following 745 posts
Design / Photography / Web / Stuff linktr.ee/areoff
Design / Photography / Web / Stuff linktr.ee/areoff
![A new corporate identity for the British Telecom business : British Telecom : Banks & Miles : [London] : [1981] : the three elements shown over a double page with the logo and strip across the top and the "T" mark to the left -a ll in corporate blue on yellow. The lettering is in a bold line with the use of a circle as part of the majority of the letter construction.
In 1980/81 the then Conservative Government decided to fully separate telecommunications, Post Office Telecommunications, from the Post Office and formed British Telecom. Post Office Telecommunications had been formed as part of the 1969 restructuring of the GPO into the Post Office; in 1984 BT was privatised.
The British Telecom name had been introduced in 1980 and the following year the British design and advertising agency of Banks and Miles were commissioned to develop a new corporate identity for the business. This leaflet gives an introduction to that identity with text from Peter Benton, the Managing Director of British Telecom, and John Miles of Banks & Miles. The new look was based around the use of a primary colour, yellow, a Telecom logo, a 'descriptive strip' and the "T" mark; these were in a blue. The elements were designed to be applied to a huge range of objects and items ranging from vehicles, shops, equipment and publicity. Some examples of the 'new look' are shown in the folder. Even Busby, the cartoon bird introduced by P.O. Telecommunications in 1976 was given a make over with his T-shirt bearing the T-mark. This identity lasted only ten years before it was swept away by another identity, the often derided "Piper" logo by Wolff Olins.
Colin Banks and John Miles had formed their agency in 1958 and it went on to become highly influential in the field of corporate identity working not just for the Post Office and BT but also London Transport for whom they created the "New Johnston" typeface in 1979 as designed by Eiichi Kono.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:yqh2atawixxlb6ncx2fh73r6/bafkreigdwu6bdodnp6jdvbbx3n2pxpfigzk4a2amsqherpgnmd2byx6xju)
