iiinova — where your digital self keeps evolving

Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 17/07/2026

Most Tech CEOs aren't economists, and that's many get the "AI will destroy 90% of jobs" thing wrong. AI boosts productivity, which is the foundation of long-term growth. Jobs certainly undergo deep transformation, but...

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 16/07/2026

…in the product’s history, creating a second-rate experience for Europeans to the benefit of a few self-interested complainants."

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 16/07/2026

Google in the DMA early days be all like "constructive compliance", "leveraging DMA compliance as competitive advantage". Fast forward to 2026: "The changes we’ve already made to Search under the DMA represent the biggest downgrade... www.ft.com/content/c5a8...

ft.com

Brussels prepares fresh Google fines as Big Tech enforcement increases

Decisions will test whether the EU can police digital markets without reigniting tensions with Washington

It's a mystery to me that a case launched in March 2024 still hasn't concluded. But it's not just investigations - a bunch of other rules have a clear-cut application and yet are left ignored (ever tried to switch default from a search app on Android? you can't, though DMA art 6.4 is clear on that).

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Finish The Job - Enforce the DMA

Nice and important campaign from a group of orgs interested in the DMA prohibition on self-preferencing in web search, targeting you-know-who: "a law you don't enforce is just a suggestion". finishthejob.eu

finishthejob.eu

A growing coalition of European organisations calling on the Commission to enforce the Digital Markets Act in full and without delay.

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4️⃣ Treat refusal and consent signals separately — consent signals operational only once interoperable global standards exist 5️⃣ Guarantee open, multi-stakeholder standardisation protected from capture — no single vendor, OS or platform defining the signal unilaterally 6/6

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Our asks to co-legislators: 1️⃣ Let privacy browsers ship protections or the signal on by default — and drop a mandatory "set your preference" prompt 2️⃣ Allow — but never mandate — extensions to handle consent 3️⃣ Keep consent exemptions narrowly framed on genuinely low-risk processing 5/n

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🎯 Instead of endless banners, signals give people effective control and reduce friction — raising trust online. 4/n

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Privacy signals close a gap browsers and extensions can't close alone: a lot of tracking comes from the website itself (first-party), where the site's own consent interface is the only reliable route to decline it. 3/n

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🔐We protect privacy by default. People use our products because we help preserve their privacy, with features switched on out of the box working quietly in the background. 2/n

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 27/05/2026

🦆🦊🎻 @duckduckgo.com , @mozilla.org Firefox and @vivaldi.com just published a joint letter to EU lawmakers on the Digital Omnibus: make privacy signals work for people, not against the products they already trust. 1/n

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How many years has it been yet? Honestly sad for Australian businesses & consumers + the #ACCC itself which did great work on digital markets. www.mlex.com/mlex/antitru...

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 27/05/2026

Last night in Western Europe be like

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 29/04/2026

Deeply enjoyed my conversation with Oles a few weeks back - as you can see below we got to delve into the details!

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 19/02/2026

You're not the European Commission, you can feel free to use stronger language

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 12/02/2026

"In an eight-month study of how generative AI changed work habits at a U.S.-based technology company with about 200 employees, we found that employees worked at a faster pace, took on a broader scope of tasks, and extended work into more hours of the day, often without being asked to do so."

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 12/02/2026

Research into actual behaviors at the workplace hints to AI not replacing work, but rather intensifying it. Sounds familiar with what other technologies did in the past, like the ability to connect & communicate at any time. hbr.org/2026/02/ai-d...

hbr.org

AI Doesn’t Reduce Work—It Intensifies It

One of the promises of AI is that it can reduce workloads so employees can focus more on higher-value and more engaging tasks. But according to new research, AI tools don’t reduce work, they consisten...

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 29/01/2026

Zuckerberg says glasses that integrate Meta's AI tech are "going to be able to see what you see, hear what you hear, talk to you, and help you as you go about your day". I don't know for you but it just sent chills through my nerves. gizmodo.com/ai-that-unde...

gizmodo.com

'AI That Understands You': Mark Zuckerberg Plans to Deepen AI's Presence in Our Online Lives

"Glasses are the ultimate incarnation of this vision," he added.

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 28/01/2026

.@arcapde.bsky.social : "The Digital Omnibus proposal is bricolage" - disagreeing with the European Commission's rep insistence that the proposal's goal isn't to reduce privacy rights. #dataprotectionday

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 28/01/2026

Seen at EDPS Data Protection Day 🍪🔪

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 23/01/2026

Why China’s women are having fewer babies - www.ft.com/content/8434... via @FT

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 23/01/2026

Such an impressive drop in fertility in the world's most populous countries. One of the defining traits of this century.

Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 22/01/2026

... easily evaded, cities are bombed. But "order comes from action; let's end this Groundhog Day."

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 22/01/2026

How could Zelensky not be bitter as he flew in from a freezing Kyiv, 4 years in the war? Sometimes it feels like Europe is accommodating itself with the dreadful "equilibrium" of this war. Sanctions are... www.youtube.com/watch?v=mQdm...

youtube.com

Volodymyr Zelenskyy delivers a special address at the 2026 World Economic Forum – watch live

YouTube video by Guardian News

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Aurélien Mähl 🇪🇺 @apmaehl.bsky.social · 21/01/2026

Not sure if Trump got confused or if the problem in fact got bigger, but he just talked about getting "Iceland" right now in Davos

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Reposted by Aurélien Mähl 🇪🇺

Joseph Jerome @joejerome.com · 13/01/2026

Judge Mehta was wrong wrong wrong. Wrong. WRONG. www.theverge.com/ai-artificia...

theverge.com

What Apple and Google’s Gemini deal means for both companies

They’re putting up a united front against AI newcomers.

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...Chypre et la Suède (23,2 %), loin devant l’Allemagne (11,8 %)."

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Les entreprises françaises, trop aidées ? Si on soustrait de leurs impôts les aides publiques, la France est toujours sur ce funeste podium : "La France était à la 3e place de l’UE pour les prélèvements nets des aides en % de leur valeur ajoutée, derrière... www.lesechos.fr/economie-fra...

lesechos.fr

iOS vs Android share: follow the money

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The Google crawling advantage in one image:

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