iiinova — where your digital self keeps evolving

Reposted by Andrew Beeston

Simon Harper @srhdesign.co.uk · 03/02/2026

🚨 Breaking - May 5th, Yahoo Mail storage sizes change. If you are at your limit on that date, you cannot send or receive emails unless you: - Free up space - Or, add more storage 👀 Yahoo says, "Stay tuned - more details coming soon."

Screenshot of a Yahoo Mail email announcing upcoming changes to the service. The email features a purple “yahoo! mail” header and informs members that Yahoo Mail storage limits are changing, with a new limit of 15 GB taking effect on 05/05/2026. It explains that accounts exceeding the limit will be unable to send or receive emails until space is freed or additional storage is added.

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Andrew Beeston @andrewbeeston.com · 25/01/2026

Why the robber steal from the baker? He needed the dough.

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Andrew Beeston @andrewbeeston.com · 22/01/2026

In a decently high trust society you can leave your shoes at the entrance to the beach, then when you're done swimming come back and get them. Australia is like this.

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Andrew Beeston @andrewbeeston.com · 22/01/2026

Another classic Australian experience.

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Andrew Beeston @andrewbeeston.com · 20/01/2026

On US tariffs, a conversation in my house. Son: Why does Trump keep doing this stuff? Me: He is bullying people and, "Do what I say or I'll punch your face in" Son: But it's more like, "Do what I say or I'll punch my face in" --- Hard to argue with logic like that, he knows what's going on.

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Reposted by Andrew Beeston

Jimmy @jimmypiraino.com · 15/01/2026

I built a free email deliverability checker called SendReady. Checks SPF, DKIM, DMARC, and one-click unsubscribe headers. Nobody asked for it. Plenty of other tools exist. I built it anyway. sendready.stackandsignal.com

sendready.stackandsignal.com

SendReady - Email Compliance Checker

Free tool to check SPF, DKIM, and DMARC compliance for your sending domains. Validate email headers for one-click unsubscribe compliance.

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Reposted by Andrew Beeston

Chad S. White @chadswhite.bsky.social · 14/01/2026

AI summaries are impacting sender reputations in a fundamentally new way, signaling a new age of email deliverability. I spoke with Jake Nathan at Lifecycle Letter about this change and what it means for marketers >> www.lifecycleletter.com/p/how-ai-sum... #emailmarketing #digitalmarketing

lifecycleletter.com

How AI Summaries Are Reshaping Email Deliverability

Chad S. White on AI summaries quietly reshaping inbox control, relevance, and sender reputation.

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Andrew Beeston @andrewbeeston.com · 04/01/2026

Back to work after 2 weeks being sick.

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Andrew Beeston @andrewbeeston.com · 03/01/2026

Well I uninstalled Twitter. Let's see if I actually post anything anywhere else.

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Andrew Beeston @andrewbeeston.com · 06/05/2025

I have an inferiority complex, but it's not a very good one.

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Andrew Beeston @andrewbeeston.com · 22/04/2025

Made some cheese. Long weekends are the best.

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Reposted by Andrew Beeston

Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 03/04/2025

Outlook’s 2025 Email Rules for Marketers Microsoft Outlook tightens email authentication rules for high-volume senders to combat spam and phishing, starting May 2025. buff.ly/OOJp7xl #EmailGeeks

emailkarma.net

Outlook’s 2025 Email Rules for Marketers | EmailKarma.net

Select Page

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Andrew Beeston @andrewbeeston.com · 04/04/2025

I haven't gone to the gym in so long, I've gone back to calling it James.

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Andrew Beeston @andrewbeeston.com · 05/03/2025

This has been amazing lately. Growth off the back of it is small, but I've set up this fb page to pump views and interactions like crazy.

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Andrew Beeston @andrewbeeston.com · 16/02/2025

#emailgeeks what's your best guess on how this automation is broken?

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Reposted by Andrew Beeston

Casper Klenz-Kitenge @cabgfx.com · 21/01/2025

who else makes a point of meticulously stripping UTM params from links they share? 🙋

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Andrew Beeston @andrewbeeston.com · 29/12/2024

Weather is so amazing to watch this summer.

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Andrew Beeston @andrewbeeston.com · 20/12/2024

Some people say Microsoft Excel has some real flaws. But I rate it October 10th.

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Andrew Beeston @andrewbeeston.com · 16/12/2024

Etsy have this really interesting lifecycle strategy - where if you become a seller on the platform, you don't open/progress from the first step after signup, they just constantly send you the same email. This is week 8, and I've received it 7 times.

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Reposted by Andrew Beeston

Simon Harper @srhdesign.co.uk · 13/12/2024

I rebranded my #EmailMarketing newsletter (Mail Mondays), moved it to @beehiiv 6 months ago, and just activated my paid account. 👇 "All About Email" in numbers... ✍️ 24.4k Words written. 👀 11.3k Impressions 📭 Avg. Open Rate 56.2% ⏩ Avg. CTR 12.6% #EmailGeeks

A stats slide titled "You're Cranking Out Content," displaying metrics such as 24.4K words written and 11.3K total impressions, with an email-themed graphic.

A summary slide titled "And Your Readers Can't Get Enough," featuring data on 24 posts, an average open rate of 56.2%, and an average CTR of 12.6%.

A vibrant infographic titled "These Posts Grabbed the Most Attention," showcasing three posts with high impression counts (189.0, 187.0, 183.0), along with their issue numbers, titles, and respective dates.

A colorful comic-style graphic titled "And This One Snagged the Most Clicks," highlighting Issue #149 "All About Email," which achieved 82.0 clicks.

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Reposted by Andrew Beeston

Benbo @iheargoodthings.com · 12/12/2024

This is a wild email to send about a 5c prize

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Andrew Beeston @andrewbeeston.com · 13/12/2024

The absolute state of messaging right now. I just received this into my Whatsapp chat, a random "Guest Services" account, with a USA account (I'm in Australia). The message is welcoming me to a hotel stay - but the link is neither the hotel nor a domain I know or trust.

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Andrew Beeston @andrewbeeston.com · 04/12/2024

Really interesting, but does it work?

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Andrew Beeston @andrewbeeston.com · 04/12/2024

The problem with a lot of email marketing content is that it ignores business strategy. When you practice doing work that comes out from an existing strategy that's fine, but when you as a marketer get a seat at the table of the business you have to produce broader insights than "make button red"

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Reposted by Andrew Beeston

Simon Harper @srhdesign.co.uk · 02/12/2024

It's Monday!... Cyber Monday, but I'm still going to send out my #EmailMarketing newsletter, "All About Email", for those who might actually read it today. 🤣 This week's topic is "Breaking Down the Basics of Deliverability" #EmailGeeks Feel free to subscribe below. 👇 newsletter.allabout.email

newsletter.allabout.email

All About Email

📬 A shitty landing page for an awesome newsletter "all about email". 😉 I use double opt-in, so check your junk/spam folder for a confirmation email.

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Reposted by Andrew Beeston

tvjames @tvjames.bsky.social · 02/12/2024

10 Surprising Ways I Hope This Finds You Well

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Reposted by Andrew Beeston

Xavier Coiffard @xaviercoiffard.com · 30/11/2024

Sending cold emails that sound like newsletter

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Reposted by Andrew Beeston

Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 30/11/2024

But… The list I bought was from a reputable vendor. I don’t know why I’m now blocklisted?

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Andrew Beeston @andrewbeeston.com · 30/11/2024

Hey #emailgeeks what's something people do in email marketing that gets you like this?

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Andrew Beeston @andrewbeeston.com · 26/11/2024

When your regular email results meet the black Friday period.

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Andrew Beeston @andrewbeeston.com · 25/11/2024

If you're an #emailgeeks or email ops person - what are you working on today?

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Reposted by Andrew Beeston

Alex Williams @alexcwilliams.bsky.social · 22/11/2024

Got the new iOS Mail filtering. It’s pretty thoughtful, I think people will embrace it. If you were in the “fold isn’t real” camp, you’ve got some homework to do

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Reposted by Andrew Beeston

Luke Stevens @lukestevens.co · 21/11/2024

I wrote a book (well, two) and I'm trying to see if literally anyone will read it. It's called Founder Vision and it's really good! I think! Also free to listen! Amazon: www.amazon.com/dp/0975665243 YouTube: www.youtube.com/playlist?lis...

amazon.com

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Andrew Beeston @andrewbeeston.com · 20/11/2024

Deliverability peeps, do you know any diagnostic processes for understanding delayed deliveries at Gmail? I'm getting intermittent feedback that it's doing this for a list at the moment Domain, IP reputation are ok. Spam rates low. All I can think is send volumes are inconsistent. Anything else?

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Reposted by Andrew Beeston

Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 19/11/2024

Recently I was a guest on the Validity "Email After Hours" #podcast. We had a fun conversation on all the things people try to do that are really anti-best practices... Do you send emails with re: or fwd: in the subject, where it's neither a reply or a forward? 🛑 Spotify: spoti.fi/3YzQYOF

spoti.fi

How to Lose a Subscriber in 10 Emails (And What to Do Instead)

Email After Hours: The Podcast for Email Senders · Episode

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Andrew Beeston @andrewbeeston.com · 20/11/2024

Thousands of marketers and business leaders in board rooms right now, making an absolute guess on how to make up absolutely pittiful numbers for Black Friday / Cyber Monday - and how marketing can make their crappy product look great.

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Andrew Beeston @andrewbeeston.com · 19/11/2024

Marketers are freaking out: Businesses struggling with sales, are anticipating a slowdown & going out earlier with sales & email. BFCM is now _the_ key sales period. Consumers, tightening their wallets, are holding back on spend until last minute. The overlap is tight and short.

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Andrew Beeston @andrewbeeston.com · 18/11/2024

Me: I wonder if replacing the inbox logo with a face will increase opens? I don't have a way to measure yet, but let's run the experiment and check later. Them: I don't think it's working. Me: Based on what? Them: Open rates are down from yesterday. Me: But we can't even measure it yet...

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Reposted by Andrew Beeston

Christopher Slye @slye.bsky.social · 13/11/2024

Four years ago, I posted a big Twitter thread about the specimen books that were produced for Adobe Originals typefaces — beginning in 1989 with Adobe Garamond, Utopia, Trajan, Charlemagne and Lithos. It’s not doing much good there now, so here’s an encore posting for a (new?) Bluesky audience. 1/

A grid showing the covers of all 30 small-format Adobe Originals specimen booklets issued from 1989 to 1997.

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Andrew Beeston @andrewbeeston.com · 17/11/2024

Wifey and I enjoying a lovely night out for dinner, it rarely happens because whatever reasons but I just love hanging when we get the time.

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Andrew Beeston @andrewbeeston.com · 15/11/2024

Looking for bluesky hacks or tips - anything I should know being on here to make things better?

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