When every marketing decision needs a measurable ROI, the most valuable work never gets funded. It's time for CMOs to be brave enough to say so.

Your email models do exactly what you tell them, at scale. Feed them siloed data or the wrong goal, and small mistakes reach every subscriber.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during September 2026.

Learn what an email newsletter is, explore the different newsletter formats and content types, and discover how to choose the right approach for your audience and goals.

Learn three strategies to mitigate inbox AI summary risks, protect email performance, preserve brand voice, and improve summary accuracy.

Explore why email marketing ROI remains among the highest in marketing despite brands shifting budgets toward lower-return paid channels.

Vibe coding makes building software easier, but the build vs. buy decision still hinges on maintenance, security, governance, innovation, and long-term cost.

The best leaders aren't the ones with all the answers. They're the ones asking 'What am I missing?' Why curiosity is the leadership skill for what's next. Continue reading...

Four old marketing goals are obsolete. Here's what to prioritize instead as AI reshapes search, privacy and customer messaging.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during August 2026 ...

AI agents can optimize almost anything. The harder question: Should they? Use this interactive ethics audit to test your team’s boundaries.

Learn how to optimize your holiday marketing with seasonal design updates, gifting content, and digital campaign strategies that boost engagement and conversions.

In a KPMG study, employees using AI broke into three groups: Amplifiers, Delegators, Apprentices. AI skills didn't decide who performed the best. Continue reading...

Discover what an analysis of 22,000 campaigns reveals about holiday email subject lines that drive opens, clicks, and customer engagement.

Republicans previously sued Google claiming its spam filter was biased, but the case was dismissed. The company will now allow verified campaigns to more easily bypass the spam filter.

Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps.

Discover the latest trends in our quarterly email and SMS benchmark report, including key metrics, industry insights, and expert analysis.

Meta launched Muse Glimmer and plans to release Muse Spark 1.2 weights as Zuckerberg pushes for U.S. leadership in open AI.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during July 2026.

New Forrester data suggests your loyalty program might be sitting on data it never uses — here's what's blocking activation.

Discover twelve holiday marketing trends to help retail brands drive stronger holiday campaign performance.

Learn how modern customer data platforms (CDPs) provide the governance, customer context, and real-time controls for AI-driven marketing.

Benchmarks vary by platform, bot filtering and industry. Here's how to use them without drawing the wrong conclusions.

France’s CNIL now requires consent for many email tracking pixel use cases, accelerating marketers’ shift away from opens.

Learn how modern CDPs serve as the customer-intelligence control plane that enables scalable, governed AI-driven marketing.

YouTube video by Loyalty TV

France’s CNIL now requires consent for many email tracking pixel use cases, accelerating marketers’ shift away from opens.

Podcast Episode · Beyond The Search Bar · June 16 · 41m

I spoke with CIO Dive about the Microsoft-LinkedIn deal and what the synergies are. Here are the three key questions they asked along with my responses:

Apple’s launch of Mail Privacy Protection in 2021 kicked off an inbox provider innovation race that is only gaining steam. Subscription management centers, various kinds of AI summaries, and inboxes s...

AI inbox summarizers, Apple's MPP and prefetching are quietly changing which email tactics still work. Here's what holds up and what doesn't.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during May 2026 …

Discover how to transform customer loyalty data to improve personalization, retention, and customer lifetime value.

The United States treats commercial email as opt-out by default, an approach that puts it at odds with email marketing laws outside the US. You may email someone who hasn’t asked for it, and CAN-SPAM permits that as long as you identify yourself, include a physical address, and honor unsubscribe requests. That framework has shaped […]

If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that separate modern from legacy platforms.

Explore top digital marketing creative tips for 2026, including mobile-first design, zero-party data strategies, and engagement tactics.

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during April 2026 ...