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Amanda Natividad

@amandanat.bsky.social
1.9K followers 88 following 127 posts

Yeah, I’m here now. | VP Marketing for SparkToro | Writer, cook, mom, wife, former baby.

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Amanda Natividad @amandanat.bsky.social · 05/03/2025
This is really cool. Love how straightforward this is!
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Reposted by Amanda Natividad
Rand Fishkin @randfish.bsky.social · 12/02/2025
And now. The time has come. sparktoro.com/sparktogether October 16 in Seattle, WA. No recordings. Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.
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Amanda Natividad @amandanat.bsky.social · 13/02/2025
I saw! 😭
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Amanda Natividad @amandanat.bsky.social · 11/02/2025
There's a rumor she planned her tour schedule around SparkTogether.
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Amanda Natividad @amandanat.bsky.social · 11/02/2025
We quietly launched registration for our SparkTogether Summit last week. And dozens of my friends already bought their tickets. 😭 19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us! sparktoro.com/sparktogether
sparktoro.com
SparkTogether 2025 - October 16 - Seattle, WA
The original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person.
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Amanda Natividad @amandanat.bsky.social · 10/02/2025
Ooh excited to dig in!
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Amanda Natividad @amandanat.bsky.social · 07/02/2025
So much love in this photo 🥹
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Amanda Natividad @amandanat.bsky.social · 07/02/2025
THAT'S WHAT I DO! It is time to learn though.
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Amanda Natividad @amandanat.bsky.social · 07/02/2025
You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100. Me using Perplexity: How type bullet point Mac
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Amanda Natividad @amandanat.bsky.social · 04/02/2025
OH MY GOSH 😭😭😭
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Reposted by Amanda Natividad
Asia Orangio @asiaorangio.bsky.social · 04/02/2025
Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️ Also thanks for the s/o! 😍
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Amanda Natividad @amandanat.bsky.social · 04/02/2025
…I broke down all 12 ways to do audience research. • What audience research is • Why it's critical for modern marketing • Audience research vs. market research • 5 big myths of audiences • 12 ways to do audience research • How to future proof your approach sparktoro.com/blog/audienc...
sparktoro.com
Audience Research: The Complete Guide for Marketers in 2025 - SparkToro
We launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be
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Amanda Natividad @amandanat.bsky.social · 04/02/2025
There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide…
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Amanda Natividad @amandanat.bsky.social · 03/02/2025
I’ve had “just allergies” for 2 months with 2 breaks. 😵‍💫
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Amanda Natividad @amandanat.bsky.social · 01/02/2025
I did not but thank you for shouting them out! I’ll have to take a look.
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
Dude. This is really, really cool. Safe travels to all! It'll be a blast!
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
❤️
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
I honestly can never remember which button does which and choose a different one each time, and I'm surprised by the outcome.
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
It actually came with a bunch of custom art, including the digital files. 🥹 Here’s another.
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
Hahaha you’re amazing, Mike
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
And... I have 50 books to give away! 🎉 Fill out my Google Form. I'll randomly select the winners on Monday. docs.google.com/forms/d/e/1F...
docs.google.com
"Superagency" book giveaway
Enter your info to receive a free standard copy of "Superagency" by Reid Hoffman and Greg Beato. Amanda Natividad (the owner of this form) will pick 50 winners by Monday, Feb. 3.
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And…
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
And... I have 50 books to give away! 🎉 Fill out my Google Form. I'll randomly select the winners on Monday. docs.google.com/forms/d/e/1F...
docs.google.com
"Superagency" book giveaway
Enter your info to receive a free standard copy of "Superagency" by Reid Hoffman and Greg Beato. Amanda Natividad (the owner of this form) will pick 50 winners by Monday, Feb. 3.
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Amanda Natividad @amandanat.bsky.social · 31/01/2025
Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And…
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Amanda Natividad @amandanat.bsky.social · 30/01/2025
Thank you for sharing, Chris!
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Amanda Natividad @amandanat.bsky.social · 30/01/2025
+1 to this request
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Amanda Natividad @amandanat.bsky.social · 30/01/2025
🥲🥲🥲
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Amanda Natividad @amandanat.bsky.social · 30/01/2025
Sort of, yeah! I turned this mini rant into a blog post with a facetious example: sparktoro.com/blog/why-one...
sparktoro.com
Why One-Pagers Are Dead (And What to Send Instead) - SparkToro
Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies
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Amanda Natividad @amandanat.bsky.social · 30/01/2025
I love that page! It's immediately clear what you all do, who you're for, and who you're not for. Sure, someone might still have questions before choosing you, but hopefully someone reaching out is directionally in your target market!
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Amanda Natividad @amandanat.bsky.social · 30/01/2025
Here are 5 better alternatives to that one-pager. sparktoro.com/blog/why-one...
sparktoro.com
Why One-Pagers Are Dead (And What to Send Instead) - SparkToro
Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies
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Reposted by Amanda Natividad
Eric Branner🌊 @ericbranner.bsky.social · 29/01/2025
If you follow one marketer on social, let it be Amanda...
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Amanda Natividad @amandanat.bsky.social · 29/01/2025
Nobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly.
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Amanda Natividad @amandanat.bsky.social · 27/01/2025
Tonight!!!
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Amanda Natividad @amandanat.bsky.social · 23/01/2025
Saying this with my whole chest: A free trial is NOT a free account.
A screenshot of a SaaS email that talks about Amanda signing up for a free trial, extolling the value of a free account, AND THERE IS NO FREE ACCOUNT ONLY A FREE TRIAL AND THAT IS NOT THE SAME
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Kelsey Libert @kelseylibert.bsky.social · 23/01/2025
Doing a team workshop on @sparktoro.bsky.social next week—if you’re not using this audience research tool, you’re asleep at the wheel. Also love @amandanat.bsky.social’s tip for following audiences on LinkedIn💡
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Amanda Natividad @amandanat.bsky.social · 23/01/2025
Hey! Thank you so much, Kelsey!
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Amanda Natividad @amandanat.bsky.social · 22/01/2025
I thought this too. On one hand, I felt somewhat sorry for those who built the lion's share of their audience on TT, but it was extremely public knowledge that this would happen. For months, if not years.
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Amanda Natividad @amandanat.bsky.social · 21/01/2025
I wouldn't be surprised either.
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Amanda Natividad @amandanat.bsky.social · 21/01/2025
This! I wonder if most marketers felt this way. 😂
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Amanda Natividad @amandanat.bsky.social · 21/01/2025
I'm curious. When TikTok was down/unavailable Saturday night, how did you feel? Even if you're against the ban, was a part of you relieved?
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Amanda Natividad @amandanat.bsky.social · 18/01/2025
Of course welcome!
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Reposted by Amanda Natividad
Gillian Rightford @gillianrightford.bsky.social · 18/01/2025
This is a great piece and Amanda nails it. Let’s start talking again #MarketingButterflies
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Amanda Natividad @amandanat.bsky.social · 17/01/2025
The alt text 😂
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Amanda Natividad @amandanat.bsky.social · 17/01/2025
❤️
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Amanda Natividad @amandanat.bsky.social · 17/01/2025
lol thank you!
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Amanda Natividad @amandanat.bsky.social · 17/01/2025
Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui... sparktoro.com/blog/the-dig...
sparktoro.com
The Digital Watercooler is Gone - SparkToro
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing
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Amanda Natividad @amandanat.bsky.social · 17/01/2025
Thank you so much, Gav!
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Amanda Natividad @amandanat.bsky.social · 17/01/2025
WUDDUP @caseyhen.bsky.social !!! Nominating you to be Bluesky's first threadboi.
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Jay Acunzo @jayacunzo.com · 17/01/2025
Good one by @amandanat.bsky.social. I think events are in a good position to create smallish watercoolers. We've got the palpable good feeling from the event, but then it's gone. Why not find a way to keep it going? But I've yet to see an event series or events org do it well & wonder why.
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Amanda Natividad @amandanat.bsky.social · 17/01/2025
😭❤️
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