Amanda Natividad @amandanat.bsky.social · 05/03/2025This is really cool. Love how straightforward this is! 120
Reposted by Amanda NatividadRand Fishkin @randfish.bsky.social · 12/02/2025And now. The time has come. sparktoro.com/sparktogether October 16 in Seattle, WA. No recordings. Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them. 4213
Amanda Natividad @amandanat.bsky.social · 11/02/2025There's a rumor she planned her tour schedule around SparkTogether. 030
Amanda Natividad @amandanat.bsky.social · 11/02/2025We quietly launched registration for our SparkTogether Summit last week. And dozens of my friends already bought their tickets. 😭 19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us! sparktoro.com/sparktogethersparktoro.comSparkTogether 2025 - October 16 - Seattle, WAThe original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person. 2161
Amanda Natividad @amandanat.bsky.social · 07/02/2025THAT'S WHAT I DO! It is time to learn though. 000
Amanda Natividad @amandanat.bsky.social · 07/02/2025You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100. Me using Perplexity: How type bullet point Mac 1110
Reposted by Amanda NatividadAsia Orangio @asiaorangio.bsky.social · 04/02/2025Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️ Also thanks for the s/o! 😍 0122
Amanda Natividad @amandanat.bsky.social · 04/02/2025 …I broke down all 12 ways to do audience research. • What audience research is • Why it's critical for modern marketing • Audience research vs. market research • 5 big myths of audiences • 12 ways to do audience research • How to future proof your approach sparktoro.com/blog/audienc...sparktoro.comAudience Research: The Complete Guide for Marketers in 2025 - SparkToroWe launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be 0226
Amanda Natividad @amandanat.bsky.social · 04/02/2025There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide… 3439
Amanda Natividad @amandanat.bsky.social · 03/02/2025I’ve had “just allergies” for 2 months with 2 breaks. 😵💫 130
Amanda Natividad @amandanat.bsky.social · 01/02/2025I did not but thank you for shouting them out! I’ll have to take a look. 010
Amanda Natividad @amandanat.bsky.social · 31/01/2025Dude. This is really, really cool. Safe travels to all! It'll be a blast! 120
Amanda Natividad @amandanat.bsky.social · 31/01/2025I honestly can never remember which button does which and choose a different one each time, and I'm surprised by the outcome. 000
Amanda Natividad @amandanat.bsky.social · 31/01/2025It actually came with a bunch of custom art, including the digital files. 🥹 Here’s another. 210
Amanda Natividad @amandanat.bsky.social · 31/01/2025And... I have 50 books to give away! 🎉 Fill out my Google Form. I'll randomly select the winners on Monday. docs.google.com/forms/d/e/1F...docs.google.com"Superagency" book giveawayEnter your info to receive a free standard copy of "Superagency" by Reid Hoffman and Greg Beato. Amanda Natividad (the owner of this form) will pick 50 winners by Monday, Feb. 3. 030
Amanda Natividad @amandanat.bsky.social · 31/01/2025Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And… 2121
Amanda Natividad @amandanat.bsky.social · 31/01/2025And... I have 50 books to give away! 🎉 Fill out my Google Form. I'll randomly select the winners on Monday. docs.google.com/forms/d/e/1F...docs.google.com"Superagency" book giveawayEnter your info to receive a free standard copy of "Superagency" by Reid Hoffman and Greg Beato. Amanda Natividad (the owner of this form) will pick 50 winners by Monday, Feb. 3. 010
Amanda Natividad @amandanat.bsky.social · 31/01/2025Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And… 580
Amanda Natividad @amandanat.bsky.social · 30/01/2025Sort of, yeah! I turned this mini rant into a blog post with a facetious example: sparktoro.com/blog/why-one...sparktoro.comWhy One-Pagers Are Dead (And What to Send Instead) - SparkToroRecently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies 000
Amanda Natividad @amandanat.bsky.social · 30/01/2025I love that page! It's immediately clear what you all do, who you're for, and who you're not for. Sure, someone might still have questions before choosing you, but hopefully someone reaching out is directionally in your target market! 020
Amanda Natividad @amandanat.bsky.social · 30/01/2025Here are 5 better alternatives to that one-pager. sparktoro.com/blog/why-one...sparktoro.comWhy One-Pagers Are Dead (And What to Send Instead) - SparkToroRecently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies 2234
Reposted by Amanda NatividadEric Branner🌊 @ericbranner.bsky.social · 29/01/2025If you follow one marketer on social, let it be Amanda... 051
Amanda Natividad @amandanat.bsky.social · 29/01/2025Nobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly. 4263
Amanda Natividad @amandanat.bsky.social · 23/01/2025Saying this with my whole chest: A free trial is NOT a free account. 150
Reposted by Amanda NatividadKelsey Libert @kelseylibert.bsky.social · 23/01/2025Doing a team workshop on @sparktoro.bsky.social next week—if you’re not using this audience research tool, you’re asleep at the wheel. Also love @amandanat.bsky.social’s tip for following audiences on LinkedIn💡 182
Amanda Natividad @amandanat.bsky.social · 22/01/2025I thought this too. On one hand, I felt somewhat sorry for those who built the lion's share of their audience on TT, but it was extremely public knowledge that this would happen. For months, if not years. 000
Amanda Natividad @amandanat.bsky.social · 21/01/2025This! I wonder if most marketers felt this way. 😂 000
Amanda Natividad @amandanat.bsky.social · 21/01/2025I'm curious. When TikTok was down/unavailable Saturday night, how did you feel? Even if you're against the ban, was a part of you relieved? 980
Reposted by Amanda NatividadGillian Rightford @gillianrightford.bsky.social · 18/01/2025This is a great piece and Amanda nails it. Let’s start talking again #MarketingButterflies 051
Amanda Natividad @amandanat.bsky.social · 17/01/2025Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui... sparktoro.com/blog/the-dig...sparktoro.comThe Digital Watercooler is Gone - SparkToroI used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing 12369
Amanda Natividad @amandanat.bsky.social · 17/01/2025WUDDUP @caseyhen.bsky.social !!! Nominating you to be Bluesky's first threadboi. 030
Reposted by Amanda NatividadJay Acunzo @jayacunzo.com · 17/01/2025Good one by @amandanat.bsky.social. I think events are in a good position to create smallish watercoolers. We've got the palpable good feeling from the event, but then it's gone. Why not find a way to keep it going? But I've yet to see an event series or events org do it well & wonder why. 272