iiinova — where your digital self keeps evolving

For the past decade @synthesia.io has built the world’s largest enterprise platform for AI video. Today, were expanding that into something bigger: we're launching Sessions, a new way for people to interact with AI at work, transforming how businesses operate and helping people work better

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Alexandru Voica @alexvoica.com · 25/09/2026

People like to dunk on Yann LeCun because he thinks LLM are a dead end but at least he's building the future he believes in. Meanwhile, Geoffrey Hinton is stuck in a doom loop of alarmist media appearances. If you feel strongly about AI safety, build it.

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Alexandru Voica @alexvoica.com · 16/09/2026

Since the weekend, we've heard from a handful of individuals claiming to defend humanity from AI’s existential risks. But how can it be humane to scare people with speculative catastrophes just so you can build support for your political agenda?

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Alexandru Voica @alexvoica.com · 16/09/2026

I have never seen such levels of collective paranoia in the UK triggered by a bunch of vagueposting kings from the AI doomer bubble. We've totally lost the plot.

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Alexandru Voica @alexvoica.com · 13/09/2026

Pacing the frontier, 160 years ago

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Alexandru Voica @alexvoica.com · 11/09/2026

Members of Parliament in the UK are making the same mistake that their peers in the EU did a few years ago: they are drafting bills heavily influenced by AI news coming out of the US, without having an understanding of how the technology actually works.

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Alexandru Voica @alexvoica.com · 10/09/2026

Today, we are introducing Express-3, a new video model that delivers sharper, more expressive Avatars while also cutting video creation time in half. In addition to our classic photorealistic Avatars, Express-3 supports Style Avatars: stylized characters that can be created from a prompt.

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Alexandru Voica @alexvoica.com · 07/09/2026

If you're making AI-generated content that reaches audiences in the EU or California, this one is for you! On September 9, I'm hosting a @synthesia.io webinar about Article 50 of the EU AI Act and SB 942 (California's AI Transparency Act). Register here: webinars.synthesia.io/ai-transpare...

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Alexandru Voica @alexvoica.com · 04/09/2026

Richard Sutton’s first “bitter lesson” was that general methods which scale with compute eventually win. The second is emerging now: a great harness around a good model will beat a frontier model with a weak one on most enterprise workloads: www.linkedin.com/pulse/second...

linkedin.com

The second bitter lesson

In 2019, computer scientist Richard Sutton published a short essay called The Bitter Lesson in which he argued against the idea of carefully encoding human expertise into a machine to produce better i...

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Alexandru Voica @alexvoica.com · 03/09/2026

Today, @synthesia.io is introducing a new Assistant that takes people from an idea to a finished, on-brand video in minutes: www.synthesia.io/assistant-express-3 You tell it what you want or drop in a document you already have, and the Assistant generates a strong first draft in minutes.

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Alexandru Voica @alexvoica.com · 02/09/2026

Call me an old fashioned unc but I don't think the UK's laws should be drafted by organizations funded by dark money, particularly when those organizations and the individuals who work for them are prone to conspiratorial thinking related to AI.

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Alexandru Voica @alexvoica.com · 02/09/2026

While in Denmark for @techbbq.bsky.social last week, I had the pleasure of recording an episode of the AI Mennesker podcast with @davidguldager.bsky.social about the opportunities and threats of AI video, and the interactive experiences that Synthesia is working on: www.youtube.com/watch?v=qRUO...

youtube.com

Er din klon en trussel eller en mulighed?

YouTube video by David Guldager

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Alexandru Voica @alexvoica.com · 31/08/2026

A ChatGPT prompt requires about 0.32 milliliters of water (five drops 💧) for direct server cooling, most of which is recycled. A burger 🍔: 2,500,000 mililiters. A person's lifetime usage of ChatGPT requires an order of magnitude less water than a burger.

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Alexandru Voica @alexvoica.com · 28/08/2026

In today's edition of @handelsblatt.bsky.social Disrupt podcast, @synthesia.io CEO Victor Riparbelli explains why AI videos are a better way to make knowledge accessible inside a company: handelsblatt.com/audio/disrup... Also, check out the clip below which we dubbed into 🇩🇪

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Alexandru Voica @alexvoica.com · 26/08/2026

Today, we are introducing @synthesia.io's new AI press officer: synthesia.io/post/synthes... It's integrated in our newsroom (synthesia.io/newsroom) acting as a concierge that offers basic information about the company. Here's why and how we built it 🧵

synthesia.io

Say Hello to Synthesia's New AI Press Officer

Today, we're introducing an AI press officer to our Newsroom: an Interactive Avatar built with the voice and likeness of Alexandru Voica, our head of corporate affairs.

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Reposted by Alexandru Voica

rowlandmanthorpe.bsky.social @rowlandmanthorpe.bsky.social · 05/06/2026

I've been investigating data centre water use in the UK. Heard this is a great place to chat about it! youtu.be/fbka90zw_Lg?...

youtu.be

How much water do data centres really use in the UK?

YouTube video by Sky News

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Alexandru Voica @alexvoica.com · 20/05/2026

When I was studying integrated circuit design in university, our professor told us one day that we're all human GPUs processing tokens. We all thought that was a very weird thing to say. Seeing the wave of layoffs coming this year, I'm starting to understand what he meant.

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Alexandru Voica @alexvoica.com · 22/04/2026

I spoke to Vogue on how AI is reshaping the luxury market and, more specifically, how different regulatory approaches in the US, China and Europe are influencing who builds what and where: www.vogue.com/article/how-...

vogue.com

How the AI Race Will Impact the Global Luxury Market

AI is evolving at different speeds across regions, creating fragmented systems that are reshaping consumer expectations — and forcing luxury brands to think carefully about how they use the tech in ea...

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Alexandru Voica @alexvoica.com · 07/04/2026

As AI video becomes more powerful and more interactive, the standards for security and privacy have to keep up with the speed of our product updates. That is exactly what we at @synthesia.io are announcing today, as covered by Morning Intelligence: www.themorningintelligence.uk/ai-video-syn...

themorningintelligence.uk

Synthesia achieves triple ISO certification

Plus Ofcom's new chair + latest job moves

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Alexandru Voica @alexvoica.com · 25/03/2026

A perk of working at @synthesia.io is that you get to be around very smart people who use generative AI to build amazing experiences that weren't possible before. Case in point: our general counsel used our Video Agents to create an AI commercial lawyer: www.businessinsider.com/synthesia-ge...

businessinsider.com

A startup lawyer vibe-coded an AI version of himself

Gabe Stern, Synthesia's general counsel, says he's developing a lawyer avatar built to negotiate his company's contracts.

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Alexandru Voica @alexvoica.com · 18/03/2026

TIL there are more than 1,300 people working at xAI. My assumption based on the maturity of their models was 500. Source: www.bloomberg.com/opinion/arti... via @parmy.bsky.social

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Alexandru Voica @alexvoica.com · 13/03/2026

The UK government is currently consulting on policy recommendations for digital replicas as part of its wider work on AI and copyright. There are some risks if we rush through policy by importing wholesale measures from elsewhere: www.linkedin.com/pulse/when-f...

linkedin.com

When faces becomes software: policy choices for the UK on digital replicas

The UK government is currently consulting the technology and creative industries on policy recommendations for digital replicas as part of its wider work on AI and copyright. The UK is already home to...

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Alexandru Voica @alexvoica.com · 07/03/2026

What Europe is trying to do with AI regulation is, in principle, the right instinct. But a lot of the rules on AI are written by smart academics, under the influence of lobbying groups trapped in a policy bubble that is heavily detached from the real world. www.tiktok.com/@alexcvoica/...

tiktok.com

What Europe is trying to do with AI regulation is, in principle, the right instinct. But there’s the disconnect: a lot of the AI rules are written by very smart academics, under the influence of lobby...

TikTok video by Alexandru Voica

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Alexandru Voica @alexvoica.com · 05/03/2026

Just got back from the Amazon Expo in Brussels which focused on realizing Europe’s ambitions in AI and other technologies. On my panel, I tackled two questions that come up in almost every conversation about companies trying to “do AI" in Europe. 🧵👇

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Alexandru Voica @alexvoica.com · 03/03/2026

One of my favorite parts from the chat between @melissahei.bsky.social from the @financialtimes.com and @synthesia.io CEO Victor Riparbelli was this exchange about the future of AI video as a new format for learning and discovery: www.ft.com/content/2659...

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Alexandru Voica @alexvoica.com · 24/02/2026

From this day forward, please address me as "Head of corporate harmony at Synthesia."

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Alexandru Voica @alexvoica.com · 12/01/2026

Whenever someone who works at X or xAI posts on that cursed app, the first and only appropriate reply to anything they say is the Pedobear meme.

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Alexandru Voica @alexvoica.com · 11/01/2026

OpenAI: 10x engineers, 10x taste Google DeepMind: 10x engineers, 1x taste Anthropic: 10x engineers, 100x taste xAI: 10x engineers, 0x taste Meta Superintelligence Labs: 1x engineers, 0x taste

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Alexandru Voica @alexvoica.com · 09/01/2026

For the last few years we’ve lived in a weird split-screen reality: while AI labs have made wild breakthroughs in foundation models, productivity stats and corporate workflows have looked… basically the same. Here's why that will change in 2026 👇 www.computerspeak.co/p/ai-predict...

computerspeak.co

AI predictions for 2026; Startup Coalition publishes the UK's AI Index; Microsoft reshuffles GitHub team; OpenAI says AI will do more housework; how Google got its AI groove back

AI chip startups see a brighter future; some AI startups are reimagining the web browser; AI models are starting to learn by asking themselves questions; Grok generates abusive images at scale

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Alexandru Voica @alexvoica.com · 07/01/2026

Will OpenAI be the first company to build an AI consumer superapp? Fidji Simo tried to build Facebook into a "traditional" superapp (e-commerce, dating, gaming, etc.) but it didn't work out. Very interesting to see her try again, this time with better tech.

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Reposted by Alexandru Voica

Matt Burgess (WIRED) @mattburgess1.bsky.social · 07/01/2026

New: Grok is generating far more graphic sexual content than on X. Grok’s image generator, Imagine, has been used to create explicit sexual videos of celebrities and violent sexual videos, a review of public posts shows. 70 Imagine URLs appearing to depict minors were sent to regulators today

wired.com

Grok Is Generating Sexual Content Far More Graphic Than What's on X

A WIRED review of outputs hosted on Grok’s official website shows it’s being used to create violent sexual images and videos, as well as content that includes apparent minors.

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Alexandru Voica @alexvoica.com · 05/12/2025

We've just launched a landing page where everyone can create videos with our AI Santa for free: www.synthesia.io/santa With a little help from our new AI video models, he’s now more realistic than ever, and ready to deliver personalized holiday cheer like never before!

synthesia.io

Santa Video: Create a FREE Personalized Santa Message

Send personalized Santa video messages. In minutes. Simply type in text. Completely free. Send Christmas videos to your friends and family in minutes.

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Alexandru Voica @alexvoica.com · 26/11/2025

Many of us have experienced that moment when we're creating a video, and just need the right image to illustrate a process or show something that supports our script. Now you can create that cinematic visuals instantly in @synthesia.io with FLUX.2 - the new model from Black Forest Labs!

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Alexandru Voica @alexvoica.com · 19/11/2025

Atomico’s annual State of European Tech report is out, and Anna Heim from @techcrunch.com noticed an uptick in scaleups playing a more active role in political debates: techcrunch.com/2025/11/18/e... A 🧵 on why this is happening

techcrunch.com

European tech gets political | TechCrunch

Taking a page from Big Tech, legacy industries, and their U.S. peers, European tech companies are increasingly learning to lobby for themselves.

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Alexandru Voica @alexvoica.com · 17/11/2025

Sifted's @daphneleprince.bsky.social and @freyapratty.bsky.social have an article out this morning summarizing the reaction from European AI startups on the proposed delays of the AI Act: sifted.eu/articles/eur... A 🧵with my views on this matter

sifted.eu

European startups welcome expected AI Act delay

Startups have welcomed reports that the European Union is set to delay a key part of its AI Act.

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Alexandru Voica @alexvoica.com · 13/11/2025

Today, @synthesia.io is releasing a new family of customizable avatars that don't just talk, but also take action: www.synthesia.io/post/synthes...

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Alexandru Voica @alexvoica.com · 07/11/2025

Michael Burry is betting $1bn against Palantir because he sees them as a proxy for the AI bubble. What he fails to understand is that the next leg of the AI cycle will be decided in the boiler rooms of the enterprise: www.computerspeak.co/p/palantir-i...

computerspeak.co

Palantir is the world's must successful forward-deployed engineering company

The future of ads is AI personalization; Apple Watches use AI to detect heart damage; free from OpenAI, Microsoft charts their own AI destiny; AI data centers are warping the US economy

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Alexandru Voica @alexvoica.com · 05/11/2025

My conversation with Bernard Marr and Sasha Rubel from AWS about AI adoption and innovation is now live on YouTube: youtu.be/HbaEH2bU800

youtu.be

Mind the Gap - Navigating The AI Innovation Frontier

YouTube video by Bernard Marr

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Alexandru Voica @alexvoica.com · 29/10/2025

In an article for Transformer, I argue (based on lessons learned at @synthesia.io) that drafting lengthy applied AI strategies and coming up with new pilots/sandboxes is not the way forward if we're serious about AI adoption: transformernews.ai/p/audits-not...

transformernews.ai

Audits, not essays: How to win trust for enterprise AI

Opinion: Alexandru Voica argues that application-layer AI companies are best off opening themselves up to rigorous testing rather than opining on AI safety

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Alexandru Voica @alexvoica.com · 28/10/2025

Are you a company looking to adopt AI but unsure how to navigate Europe's complex AI regulations? 🇪🇺 Join me for @synthesia.io's webinar on November 5th as I talk to experts who are making great-tasting lemonade out of the lemon that has been the EU AI Act: synthesia-io.zoom.us/webinar/regi...

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Alexandru Voica @alexvoica.com · 23/10/2025

I had an amazing chat with @bernardmarr.bsky.social and Sasha Rubel from @awscloud.bsky.social about how organizations can speed up AI adoption, how we can scale infrastructure and build regulatory regimes that favor responsible innovation, and deploy AI agents across multiple industries. #AWS

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Alexandru Voica @alexvoica.com · 03/10/2025

This week, it’s become painfully obvious that OpenAI, YouTube, TikTok and Meta are all gunning for the same prize: the default feed for AI native video. Here's why: www.computerspeak.co/p/ai-video-c...

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Alexandru Voica @alexvoica.com · 02/10/2025

Synthesia 3.0 is our new AI video platform reimagined for the future of video. Victor Riparbelli went on Bloomberg Technology to chat with Ed Ludlow and Caroline Hyde about @synthesia.io's new products and the benefits they will bring to businesses: youtu.be/t319kg2yT5A

youtu.be

AI Video Clone Startup Launches New Tools

YouTube video by Bloomberg Technology

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Alexandru Voica @alexvoica.com · 30/09/2025

It's very clear that Meta's Vibes launch was rushed to pre-empt the Sora 2 release. The strategy backfired because it attracted a wave of people predictably dumping on Vibes and AI video as a social experience, clearing the way for Sora to get a more neutral reception.

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