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Antoine Emond 🇫🇷 🇸🇪

@aemond.wsocial.eu
24 followers 17 following 54 posts

Fractional CMO. Strategic advisor. 20 yrs in tech & gaming. From startups to AAA, I build brands people care about. Ex-Microsoft, Ubisoft, Samsung. antoine-emond.com

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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 07/10/2026
Local AI, RTX Spark, and two massive compute units at each end of the picture. Microsoft really is going all in on local processing.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 07/10/2026
Excellent.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 06/10/2026
Here's @superhys.bsky.social article: alineaanalytics.substack.com/p/fc-27-is-n...
alineaanalytics.substack.com
FC 27 is now 2026's top seller
EA Sports' football sim is enjoying its best launch yet on PlayStation (and therefore overall), quickly surpassing Resident Evil Requiem and Forza Horizon 6.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 06/10/2026
France is the #1 market by revenue on PlayStation, ahead of the US. Just like we are IRL in this sport.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 06/10/2026
Part of that is World Cup fever, but a lot of it comes from the $150 Ultimate Plus edition, which offered a week of early access and could only be pre-ordered until the end of August. ARPU boost right there.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 06/10/2026
FC 27 is already 2026's top-grossing premium game, according to @alineaanalytics.bsky.social's estimates. Revenue is up 14% on FC 26, while copies sold are roughly flat.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 06/10/2026
Le Chonk is here 🐱 Mistral's Large 4 is a 1 trillion parameter model trained in its own European data centres, with open weights coming on 27 October. Looking at the benchmarks, it's up there with the best open models. It even does a bit better than GPT-6 Astra on some aspects. Bien joué, Mistral !
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Reposted by Antoine Emond 🇫🇷 🇸🇪
Canard PC @canardpc.com · 02/10/2026
Soutenez le journalisme. Abonnez-vous.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 23/09/2026
Happy to say this has been fixed for me. Thanks W! ✅
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Reposted by Antoine Emond 🇫🇷 🇸🇪
Anna Zeiter @anna.wsocial.eu · 20/09/2026
Good morning, everyone! I just came across this map about methods of Russian hybrid warfare activity across Europe from January 2018 to June 2025. 😱 You can find the link to the full study here: www.iiss.org/research-pap...
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/09/2026
Une ingérence révélée par une commission fantoche pour un vote qui n’en est pas un… tout un programme.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/09/2026
Btw what is the Board of Peace up to?
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 15/09/2026
After France... Seems like there's a trend... Probably from the enemy of democracy in Europe?
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 01/09/2026
Another banger for my Switch 2
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 01/09/2026
‪I had a discussion on this topic with a friend today, so let me clarify my thought: I’m bullish about DLSS 5. As long as it more clearly gives total agency and control to creators in the first place, which I know it will end up delivering.‬
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 01/09/2026
Selling your battle bucket eleven weeks before GTA 6 is the worst market timing I have ever witnessed.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 29/08/2026
Fairly impressed by Call of Duty on Switch 2. Well done MSFT!
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 28/08/2026
Art direction only holds up as a whole. Fidelity was never what made games look good. www.engadget.com/2246658/earl...
engadget.com
Early leak of NVIDIA's DLSS 5 has an uncanny valley problem - Engadget
People are grafting a pre-release version of DLSS 5 onto their favorite games with unspectacular results.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 26/08/2026
How I read it: marketing spend with smart sequencing. They revive the brand ahead of the 2027 expansion, and The Witcher 4 after that. Probably cheaper than buying the same attention later!
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 26/08/2026
In our risk-wary industry, remasters are a safe bet: predictable revenue at high margins. So why did CDPR just give a fantastic one away to owners of the original?
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 26/08/2026
Slava Ukraini 🇺🇦 youtu.be/ElEc7NAgHXY?...
youtu.be
Metro 2039 Introduction and Trailer w/ Jon Bloch and Pavel Ulmer | gamescom Opening Night Live 2026
YouTube video by thegameawards
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 24/08/2026
In the gaming industry: 2004: acquire studio for the tech 2012: acquire studio for the team 2021: acquire studio for the IP 2026: acquire studio for the players it already has 2023-2026: close the studios you bought, keep the IP
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 22/08/2026
COD back on Nintendo. This was expected since the $69bn buyout, but it is still a huge development. Crossplay makes tons of sense given how unproven the demand is for this type of game on Nintendo. Curious what the appeal ends up being for Nintendo players.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 21/08/2026
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/08/2026
🔍 "The Steam Revenue Report," WeLoveIt.io, August 20, 2026. weloveit.io/developers/s...
weloveit.io
We Love It
Probably the only place in the universe where you should be finding Steam games.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/08/2026
And here is the bit my side of the industry still undersells: the game gets you into the tournament, but arriving with an audience you already own probably matters more than we like to admit.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/08/2026
Which is why building towards the median seems like the weakest plan available. Nobody enters that top 1% by being marginally better than average.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/08/2026
The fair objection: when only 3% of last year's Steam releases even reached a thousand reviews, that mobility looks an awful lot like a lottery. True. That is precisely what a tournament is.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/08/2026
Two developers in Japan spent two months on a $5 game and sold 15 million copies of it in July. No real economy moves anyone like that.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/08/2026
Now, does that mean the deck is stacked? Not so fast. Inequality on its own tells you very little, what matters is mobility. High inequality with low mobility is a caste system. High inequality with high mobility is a tournament.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/08/2026
For context, 0 would mean every game on Steam earns exactly the same, and 1 would mean a single game earns the lot. National economies sit between 0.25 and 0.63. So yes, Steam is more unequal than any country on earth.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 20/08/2026
Everyone is quoting the same number from the new Steam revenue report: the median game earns $3,631 in its lifetime. Grim, sure. But the figure that actually stopped me sits further down the page. Steam's Gini coefficient is 0.984.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 18/08/2026
www.engadget.com/2238945/ai-g...
engadget.com
AI-generated bills are reportedly causing problems in the Capitol - Engadget
According to Politico, the US House Office of Legislative Counsel is swamped with error-riddled AI-generated bills.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 16/08/2026
Ahahah, I love the Magritte reference ;) Well, this is AI. I've attempted in creating a realistic profile picture based on a real picture... and it's very well done.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 16/08/2026
This is AI. Any giveaway trait?
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 15/08/2026
Just finished Red Dead Redemption on the Switch 2… 16 years later. What a journey.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 09/08/2026
Not sure about yoti, but I also had to do it manually and the process took more than a week, which I've never seen on other services requiring KYC. The platform is young and processes are not optimised.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 04/08/2026
I’m looking for an agency specialized in digital ads creation for Google, Meta, ASO, and more. Anyone has a recommendation for me? Ideally a small dedicated structure based in Europe.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 30/07/2026
Netflix is becoming a new gaming platform.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 30/07/2026
AHAHAHAH www.engadget.com/2227188/link...
engadget.com
LinkedIn is testing a 'seems like AI slop' reporting tool - Engadget
The company is also removing some of its own AI-writing features.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 28/07/2026
Ok. Will check again tomorrow.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 28/07/2026
I would love the desktop version of W Social to not ask for a QR code login each time. Maybe a check once a month?
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 26/07/2026
Agreed.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 26/07/2026
In terms of talent recruitment and management, there is surprisingly so many shortsighted decisions in the tech industry… and in gaming even more. TBH the most shocking for me was the hiring spree during Covid: there was no sign of a dramatic sustainable usage increase, and yet…
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 26/07/2026
Good telling of the whole thing here: www.youtube.com/watch?v=re6Z...
youtube.com
Nvidia CEO thanks Sega for saving the company
YouTube video by Reuters
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 26/07/2026
Being wrong about the standard kills companies faster than a bad product does. The cheque that saved them came from Sega, who'd quit hardware five years later. Still gets me that the chips behind the whole AI boom exist because people wanted prettier games.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 26/07/2026
Everyone's sharing the Sega and Nvidia story as a nice anecdote. It's harsher than that. Nvidia almost died in 1995 for backing the wrong way of drawing 3D graphics. Microsoft backed the other way, everyone followed Microsoft.
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 25/07/2026
Thanks. It would be good to have the « following » but only for W users. @anna.wsocial.eu I love how helping the community is here. 👍
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 25/07/2026
I would love to see only W users. Is there a general setting or should I tap on the second tab?
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Antoine Emond 🇫🇷 🇸🇪 @aemond.wsocial.eu · 25/07/2026
How does the connection between W Social and Bluesky actually work? Are there content exclusive to each platform?
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