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Adam Maguire

@adammaguire.bsky.social
314 followers 404 following 45 posts

Journalist & Author My book - The Bailout Babies - out now. linktr.ee/adam.maguire

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Adam Maguire @adammaguire.bsky.social · 19/04/2026
Meta has so far lost $88bn trying to make the metaverse a thing. Now it’s abandoning the vision Mark Zuckerberg rebuilt his whole company around just five years ago www.rte.ie/news/busines...
rte.ie
Reality check: Zuckerberg's $88bn metaverse flop
Mark Zuckerberg said the metaverse would be the future of his company - and the entire internet - now, after tens of billions of dollars spent, it's quietly being shelved in favour of AI, writes Adam ...
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Adam Maguire @adammaguire.bsky.social · 10/03/2026
My expectations were on the floor, but I’ve been very pleasantly surprised by the Scrubs revival so far. It’s not reaching the heights of the OG run yet but the tone is right and there’s enough humour to make it worth the watch.
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Jack Quann @jquann.bsky.social · 02/03/2026
#BehindtheStory: @jobmaynooth.bsky.social joins @franmcnulty.bsky.social and @maggiedoyle.bsky.social to discuss if the EU could get dragged into the US-Israel conflict with #Iran. @adammaguire.bsky.social also reveals how the unrest could be hitting your pocket soon www.rte.ie/news/2026/03...
rte.ie
Podcast: Could the EU get dragged into the Iran conflict?
The conflict between the US –Israel and Iran is escalating, with strikes reported between Israel and Hezbollah in Lebanon.
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David McCullagh @mcculld.bsky.social · 29/12/2025
Wowsa! Really loved Bailout Babies by @adammaguire.bsky.social - intelligent, illuminating, and full of great one-liners. Really funny, but also thought-provoking. And now I want to go axe throwing…
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Adam Maguire @adammaguire.bsky.social · 18/09/2025
My book The Bailout Babies is out now. How Ireland’s financial crisis reshaped a generation, how they’re re-writing the rules in response and what it means for the country’s future. Available in store, online and as an ebook.
The Bailout Babies bookThe Bailout Babies on the shelf of a bookshop A window display of a book shop
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TheBookshop.ie @thebookshopie.bsky.social · 16/09/2025
Released this week from Gill Books is Bailout Babies from journalist & author @adammaguire.bsky.social . ( I love the brief subliminal image from the peak Celtic Tiger era Belmayne ad also) - link to purchase here - thebookshop.ie/adam-maguire...
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Adam Maguire @adammaguire.bsky.social · 13/09/2025
Influencers can make a lot of money by endorsing products - but they’re supposed to follow strict ad rules when they do. And some big names have been found lacking on that front in Ireland www.rte.ie/news/busines...
rte.ie
Endorse Code: Influencers falling foul of ad rules
Influencers have become a hugely important part of the marketing and advertising world - but they don't always make it clear when they're being paid to promote, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 06/09/2025
KPop Demon Hunters has become Netflix’s biggest ever movie, breaking Billboard & box office records on the way. But neither the streamer or maker Sony realised they had a hit on their hands. So much so that the 1st toys won’t hit shelves until next year www.rte.ie/news/busines...
rte.ie
Golden Rule: Netflix & Sony caught off-guard by KPop hit
KPop Demon Hunters has become a global smash hit – in spite of the low expectations of the companies behind it, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 23/08/2025
The concept behind The Traitors isn't exactly ground-breaking - but it's still become a smash, global hit since it debuted in The Netherlands four years ago. www.rte.ie/news/busines... @news.rte.ie
rte.ie
Deadly Viewing: How The Traitors became a global hit
The Traitors isn't exactly a revolutionary format, but it has swept the global TV world by storm in a matter of years, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 20/08/2025
Being the default option isn’t necessarily a bad thing - in fact it’s worth billions of dollars to some companies. www.rte.ie/news/busines... @news.rte.ie | @rteradio1.bsky.social
rte.ie
Default Line: How being the easy option is worth billions
We all like things to be as convenient as possible, which proves to be very lucrative for any company that can make itself the default option, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 19/08/2025
Amazing to get my hands on a physical copy of the book. Countdown is on until it’s on the shelves. #ireland #business #bailoutbabies #consumer #irish #celtictiger
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Adam Maguire @adammaguire.bsky.social · 17/08/2025
Shein has been hit with two fines in recent weeks - with greenwashing a feature of both. Fast fashion is one of the worst environmental offenders - but it’s not the only sector to try to fool consumers over its sustainability efforts. www.rte.ie/news/busines...
rte.ie
Green Fables: How firms have misled on sustainability
Shein has been hit with two fines relating to its misleading sustainability claims, but there's a long history of firms trying to make themselves look more eco-friendly than they actually were, writes...
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Adam Maguire @adammaguire.bsky.social · 11/08/2025
Delighted to reveal my new book, The Bailout Babies. It looks at the generation that grew up during the Celtic Tiger, but came of age in the crash. How the deck has been stacked against them, and how they’re responding by reshaping the economy. Out 18th Sept, preorders: linktr.ee/adam.maguire
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Adam Maguire @adammaguire.bsky.social · 03/08/2025
Band reunions used to be dismissed as the last hurrah of some has-beens looking to pad out their pension fund. But now they’re happening earlier and more often - and fans can’t get enough. My analysis piece for @news.rte.ie www.rte.ie/news/busines...
rte.ie
Live, Forever: Why bands are reuniting early and often
Reunion tours used to be confined to retired rockers looking to pad out their pensions, but the changing economics of the music industry has prompted groups to reunite at a much younger age, writes Ad...
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Adam Maguire @adammaguire.bsky.social · 31/07/2025
All Together Now kicks off this weekend - 35 years on from the first Féile. Festival ticket prices have sky-rocketed since 1990 - but so too have gig-goers’ expectations. www.rte.ie/news/busines...
rte.ie
Big Ticket: Why music festivals are so expensive
The Irish summer is laden down with music and arts festivals and going along can cost quite a lot of money - but the idea that greedy promoters are ripping gig-goers off is generally wide of the mark,...
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Adam Maguire @adammaguire.bsky.social · 08/07/2025
The rate of inflation has eased but that doesn't mean cost of living pressures have gone away. I took a look at what four years of rising prices has done to the cost of every day items like milk, eggs and chocolate. www.rte.ie/news/busines... #prices #inflation #ireland #costofliving
rte.ie
Cost Bite: What 4 years of inflation has done to prices
The ECB seems to think it's gotten inflation under control - but consumers are still counting the cost of it on a daily basis, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 05/07/2025
You might think they’re creepy, you might think they’re cute. But Labubu dolls are a smash hit - and another sign of China’s growing cultural influence on the world www.rte.ie/news/busines... #toys #labubu #china #popmart #plush #blindbox #doll
rte.ie
Monster Hit: How Labubu became a billion-dollar business
Labubu dolls have become a smash hit toy and fashion accessory, but they also represent a cultural watershed for China, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 27/06/2025
Seems a bit odd to talk about the “canon” of a show in which none of the characters have aged in the past 36 years. (A show which had also had multiple, contradictory flash-forwards)
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Adam Maguire @adammaguire.bsky.social · 25/06/2025
Appliances don’t last as long as they used to - but it’s not just because companies are trying to get you to upgrade more often. The real reason is a bit more complicated than that. www.rte.ie/news/busines...
rte.ie
A fridge too far: Why appliances lifespans got shorter
Household appliances don't last as long as they used to – but the reason is more complicated than you might think, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 22/06/2025
You might not know it from listening to his music, but Gilbert O’Sullivan has been one of the most influential forces in modern hip hop www.rte.ie/news/busines...
rte.ie
Rap Battle: How Gilbert O'Sullivan changed hip hop
Gilbert O'Sullivan has been a respected hit-maker since the 1970s – but less well-known is how his music forever reshaped the genre of hip hop, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 17/06/2025
Think I’ll give myself an hour of dreaming before I check my ticket
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Adam Maguire @adammaguire.bsky.social · 14/06/2025
Prinsesstårta - layers of sponge with custard, raspberry jam, custard cream, cream and marzipan. What’s not to like? #baking #homemade
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Adam Maguire @adammaguire.bsky.social · 13/06/2025
Recently had two cold calls; one from my bank and one from my car insurer. In both cases they asked *me* for some personal info so they could confirm my identity - before they’d tell me what the call was about. Surely they see the problem with this approach and can find a better way.
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Adam Maguire @adammaguire.bsky.social · 08/06/2025
Economists and market-watchers think we may have a new recession indicator - people getting takeaways on the never never www.rte.ie/news/busines...
rte.ie
Borrow-ito: Consumers taking on debt for a takeaway
Consumers are taking out lines of credit to cover the cost of their chips, and it's getting some market experts worried, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 31/05/2025
A major European consumer group says you should get more baggage space included in the price of your plane ticket - but for now at least you’ll have to be smart to keep luggage costs down. www.rte.ie/news/busines...
rte.ie
Money Bags: How to get a handle on airline baggage costs
Staying on the right side of an airline's baggage policy can take work and planning, but failing to do so might end up costing you more than the price of the flight itself, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 17/05/2025
Pope Francis tried to clean house, but it will take a long time for the Vatican Bank to escape the shadow of its scandalous past My piece for @news.rte.ie / @rteradio1.bsky.social: www.rte.ie/news/busines...
rte.ie
Prophets and losses: The Vatican Bank's scandalous past
The Vatican Bank was shrouded in mystery and controversy for decades - and problems remain, even after a decade of reforms under Pope Francis.
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Adam Maguire @adammaguire.bsky.social · 26/04/2025
Many doubt Trump’s planned tariffs on computer chips will bring more manufacturing to the US, and some even question how they will be levied at all www.rte.ie/news/busines...
rte.ie
Confusion more than fear over Trump's chip tariff plan
Donald Trump wants semiconductor companies to make more chips in the US - rather than Taiwan and Ireland - but few expect his tariffs plan will make that happen, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 16/04/2025
Currently averaging a rate of one rebrand every 3.25 years. www.rte.ie/news/busines...
rte.ie
Lyft to enter European market with €175m FreeNow deal
Lyft is buying mobility platform FreeNow from German automotive giants BMW and Mercedes-Benz for €175m to expand into the European lift-hailing market, the US company said today.
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Adam Maguire @adammaguire.bsky.social · 02/04/2025
Trolley Toll: How tariffs could impact the price of your weekly shop www.rte.ie/news/busines...
rte.ie
Trolley Toll: How tariffs could impact your weekly shop
It is unclear the extent to which consumers will be impacted by US-EU tariffs, but what is clear is that they will not escape unscathed, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 28/03/2025
Disney had made a lot of money by remaking some classic cartoons - but is their live-action winning streak coming to an end? www.rte.ie/news/busines...
rte.ie
Toon Out: Why Disney has remade its classics cartoons
Disney's live action remakes have gotten plenty of criticism – but they've also made the studio a lot of money... until now, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 14/03/2025
Cinemas are one of the few sectors that has yet to recover from the pandemic - which has led many operators to innovate in an attempt to bring audiences back www.rte.ie/news/busines...
rte.ie
Screen Saver: How cinemas are trying to bring us back
Cinemas are one of the few businesses that is yet to recover from the pandemic - but many are getting creative in their attempts to lure audiences back, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 05/03/2025
Why is Nike teaming up with Kim Kardashian? It all goes back to a 5+ year old strategy shift by the brand - which has backfired badly on the sportswear giant www.rte.ie/news/busines...
rte.ie
Sink or Kim: Why Nike wants to team up with a Kardashian
A short-sighted decision by Nike five years ago has opened the door to new rivals, and prompted it to recruit a new big name star in an attempt to regain growth, writes Adam Maguire.
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dan mentos @danmentos.com · 28/01/2025
Boston Market recently changed their name to Boston MARKET, a move that increased their market capitalization by 500%
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Adam Maguire @adammaguire.bsky.social · 28/01/2025
Audiobooks have existed in one form or another for 90 years - but they've been a relatively niche product for most of that time. Now, a coming together of multiple factors has created a boom in demand. www.rte.ie/news/busines...
rte.ie
AudioHooked: Why the audiobook market is booming
Audiobooks are an old idea but a coming together of different factors has seen them go from a niche business to a booming one, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 22/01/2025
Cutting-edge graphics used to be a major selling point for new video games. Now, it seems, players don't care any more. www.rte.ie/news/busines...
rte.ie
Dead Pixels: Why game graphics don't matter any more
Video game-makers used to make a big deal of their cutting-edge graphics, but they're not the selling point that they used to be, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 16/01/2025
Starbucks' reintroduction of a 'buy something or leave' policy should be seen in the context of a big shift in the global coffee industry - and the way we consume coffee. That's creating problems for the chain that its new CEO is trying to tackle. www.rte.ie/news/busines...
rte.ie
Trouble Brewing: The challenge facing Starbucks
The reintroduction of Starbucks' 'buy something or leave' should be seen in the context of a dramatic shift in the global coffee industry, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 10/01/2025
Lego started out making wooden yo-yos and trucks - but today it's a multi-billion dollar toy, media and theme park empire. Here's how a small Danish firm became a toy shop behemoth www.rte.ie/news/busines...
rte.ie
Bricking It: How Lego built a toy shop behemoth
Starting out with wooden yo-yos, Lego has grown to become one of the biggest toy brands in the world – but with that has come a significant environmental impact, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 19/12/2024
From Christmas classics to the hundreds of Hallmark holiday movies, audiences can’t get enough of festive films www.rte.ie/news/busines...
rte.ie
Frosted Flicks: The billions made from Christmas movies
Like Christmas music, having a hit festive film can be a guaranteed money-spinner for decades to come, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 10/12/2024
Crypto is having a bit of a moment - and a lot of that is down to the hope that Donald Trump will usher in a new era of light-tough regulation for the sector www.rte.ie/news/busines...
rte.ie
Bitcoin Bounce: Crypto fans hope for a Trump bump
Political change in the US is raising hopes among the crypto community that their coins will soon be on their way to the moon, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 08/12/2024
A big Christmas ad is almost a must for brands today. But most can only dream of becoming part of the festive tradition in the way that Guinness and John Lewis have www.rte.ie/news/busines...
rte.ie
Ad-vent: Brands battle to create a classic Christmas ad
Crafting a heartwarming Christmas ad has become a vital part of a big brands' marketing plan, but few manage to intertwine themselves fully with the festive season, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 27/11/2024
Data has become a huge part of pro (and amateur) sports - and some Irish firms are at the forefront of the industry
rte.ie
Track Tackle: How teams use data to find an edge
Performance trackers have become central to every professional and elite amateur sport in the world and Irish firms sit at the centre of the industry, writes Adam Maguire
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Adam Maguire @adammaguire.bsky.social · 27/11/2024
I joined Jackie Fox and Seán Whelan to talk wrestling, baking, trad wives… (oh, and Trump, taxes and tariffs)
podcasts.apple.com
Ep 61: Trump's Irish Royal Rumble
Podcast Episode · States of Mind · 26/11/2024 · 40m
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Adam Maguire @adammaguire.bsky.social · 23/11/2024
For the weekend that’s in it, my recent piece on the risks and rewards of musicals (including how Wicked went from a fairly obscure book to one of Broadway’s biggest ever hits)
rte.ie
Defying Gravity: The risks and rewards of Broadway
A hit musical can earn its makers millions for many years – but striking theatrical gold is far less likely than you'd think, writes Adam Maguire.
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Adam Maguire @adammaguire.bsky.social · 23/11/2024
Looking for recommendations to add to my ‘Christmasish’ playlist Any lesser-known covers of the classics, or Christmas/wintery songs that we might not hear too often
music.apple.com
Christmasish by Adam Maguire on Apple Music
Playlist · 72 Songs
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Adam Maguire @adammaguire.bsky.social · 21/11/2024
The financial problems facing DNA testing service 23andMe have drawn fresh focus on the privacy and data concerns surrounding these kinds of businesses. www.rte.ie/news/busines...
rte.ie
Relative Risk: Home DNA tests could pose privacy risk
The financial woes of one of the world's biggest genetic testing firms has raised serious privacy issues around the valuable user data it holds, writes Adam Maguire
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Adam Maguire @adammaguire.bsky.social · 14/11/2024
From iPhones to ice creams, the right to repair movement is finally gaining momentum. This should be good news for consumers www.rte.ie/news/busines...
rte.ie
Can We Fix It? Right to Repair rules could cut costs
From ice creams to smartphones to tractors, the right to repair movement should help consumers and businesses get more out of their devices, writes Adam Maguire.
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