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Adam El 🐢

@adamel.dev
805 followers 303 following 212 posts

small business owner & indie developer in 🏴󠁧󠁢󠁳󠁣󠁴󠁿 👨‍💻 founder @ swellbase.io 🏄‍♂️ chief wetsuit washer @ bluecoastcullen.co.uk 🚑 helping @ bluelighthouse.org.uk adamel.dev

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Adam El 🐢 @adamel.dev · 07/03/2026
Some really interesting thoughts in this thread which mirror my own experience. The workflow is better now but I’m very much still in it!
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Adam El 🐢 @adamel.dev · 25/02/2026
Anyone have any tips on structuring demo calls? I always go in with a plan for around a 30 minute call but these calls often overrun significantly (2 hour call today!)
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Armin Ronacher @mitsuhiko.at · 13/02/2026
Today Thorsten Ball said he's the bottleneck. I too am the bottleneck and it made me think. lucumr.pocoo.org/2026/2/13/th...
lucumr.pocoo.org
The Final Bottleneck
AI speeds up writing code, but accountability and review capacity still impose hard limits.
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Adam El 🐢 @adamel.dev · 25/01/2026
Treated to the most vivid aurora I’ve ever seen locally the other night
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Michele Hansen @mjwhansen.com · 23/01/2026
This image from my blog post earlier this week really seems to be unexpectedly resonating. With Claude Code, our total project time is way down, but how engineers spend their time is very different. More architecture, more QA, less coding. www.geocod.io/code-and-coo...
A simple graphic showing engineering projects before and after using AI. Above, scoping is approximately 10% of the time, coding 80%, and QA 10%. After, the total time is reduced by about half, and scoping is 40%, coding is 20%, and QA is 40%
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Adam El 🐢 @adamel.dev · 22/01/2026
Pre-launch I've been sending regular updates to the outdoor centres I spoke with during discovery. Been doing this by email, but this morning I've set up a little blog script so I can use Notion as the CMS for the marketing site blog. Interesting reading if you are interested in booking systems 🤓
swellbase.io
The Swellbase Build: Update 1
Swellbase development update: multi-tenancy, help centre, and user roles progress
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Adam El 🐢 @adamel.dev · 21/01/2026
Some thoughts from my experience getting grant funding as a solo founder and why it was a bad thing. TLDR: not a champagne problem, paying opportunity cost hurts, probably had to do it this way to learn Maybe you can skip the detour?
adamel.dev
When getting paid to build is bad | adamel.dev
Talk to customers!
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Adam El 🐢 @adamel.dev · 16/01/2026
Put in a ton of work this week to get v1 of the Swellbase marketing site live. Stoked with the result! swellbase.io
swellbase.io
Swellbase | Booking Platform for Outdoor Centres
Swellbase is the booking platform purpose-built for outdoor centres. Everything you need in one place, from bookings and waivers to staff and equipment.
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Adam El 🐢 @adamel.dev · 15/01/2026
Always inspiring checking out the ways people present themselves on personal sites. Random link / wholesome fun
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Ethan Mollick @emollick.bsky.social · 14/01/2026
Had Claude Code build a little plugin that visualizes the work Claude Code is doing as agents working in an office, with agents doing work and passing information to each other. New subagents are hired, they acquire skills, and they turn in completed work. Fun start.
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Adam El 🐢 @adamel.dev · 11/01/2026
As a truly new year's cliche, I'm aiming to write more publicly this year. Here's my reflection on a busy 2025 I've setup Notion as a headless CMS so that I write once in Notion and then it ships to the blog and newsletter automatically. It's the easiest it has ever been - no excuses now..
adamel.dev
2025: the year of multiple hats | Fish Scales by Adam El
My year in review
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Adam El 🐢 @adamel.dev · 18/06/2025
Not posted in a while - it's been a busy few months between businesses with lots of progress made 🚀 Also completed the Techscaler Startup Catalyst Programme which was full of value and made some great connections. Here's the marketing site for Flask's MVP! Feedback very welcome 🙏
flaskres.com
Flask | Smart Marketing Automation Software for Activity Operators
Flask helps activity operators delight customers and increase revenue with automated email sequences, rich booking & customer insights, photo remarketing, and a purpose-built CRM.
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Adam El 🐢 @adamel.dev · 23/02/2025
Just back from a week recharging on Tenerife - great food and great company. Feeling refreshed and ready to get back to it tomorrow 👨‍💻
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livingbio.blue @livingbio.blue · 18/02/2025
Another cool use case idea for livingbio.blue 💡 Some cool things are being automated by our current users already! There’s lots I would love to do to develop this project further, but in the midst of a big push on a commercial project and don’t have a lot of time at the moment.. soon 🤞
livingbio.blue
Reactive Bluesky Bios - livingbio.blue
livingbio.blue lets you add custom placeholders to your Bluesky bio, which can be updated automatically by automation tools such as Zapier or Make. Cool!
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Adam El 🐢 @adamel.dev · 04/02/2025
Used the survey feature for the first time in MailerLite recently - really handy way to gather up insights from customers. Don’t know why they don’t push it more in their marketing! #buildinpublic
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Kelsey Hightower @kelseyhightower.com · 13/01/2025
What's the point of being rich if you can't afford to do the right thing.
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Nick Payne @makeusabrew.bsky.social · 13/01/2025
Hey @bsky.app, how ya feeling? ☺️ bskyfeels.com - lo-fi realtime sentiment analysis of the Bluesky firehose, direct from your browser. Just a bit of unscientific fun. Shares and likes much appreciated 🙏
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Adam El 🐢 @adamel.dev · 02/01/2025
😂
getfullyear.com
Never Have Outdated Footer Dates Again
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Adam El 🐢 @adamel.dev · 31/12/2024
2024 in review 🎉 🔸 Got engaged! 💍 🔹 Plenty of trips, adventures, hiking and fishing 🔸 Family time 🔹 Good year for main business - new location and first full-time employee (seasonal) 🔸 Received grant funding to develop SaaS MVP and made good progress 🔹 Successful crowdfunder for non-profit project
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Adam El 🐢 @adamel.dev · 30/12/2024
Timezones are the gift that just keeps giving 😵‍💫 #webdev
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Adam El 🐢 @adamel.dev · 28/12/2024
Milestone! Hit 50 users for livingbio.blue 🎉 It’s fun to check the livingbio profile and see the user number grow automatically (using its own service!) It’s really cool that folks are getting use out of it with some interesting use cases so far. #buildinpublic
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Adam El 🐢 @adamel.dev · 27/12/2024
Shipped a small update for livingbio.blue 🔹 We now gracefully deal with overlength bio update attempts without returning an error. 🔸 Added notification functionality that provides useful info to the user (incorrect placeholder name in the query, no values in the query, overlength, welcome etc)
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Alexandre Plennevaux 🇧🇪🇪🇺 @pixeline.be · 27/12/2024
Check out livingbio.blue by @adamel.dev, it allows to enrich your bluesky profile with live data! Check mine 😉
livingbio.blue
Reactive Bluesky Bios - livingbio.blue
livingbio.blue lets you add custom placeholders to your Bluesky bio, which can be updated automatically by automation tools such as Zapier or Make. Cool!
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Adam El 🐢 @adamel.dev · 27/12/2024
Cool use case for livingbio.blue! Auto updates on your Bluesky bio with what you are listening to on Spotify. Thanks for using the app @pixeline.be 😄 #buildinpublic
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Bluesky Directory @blueskydirectory.com · 24/12/2024
livingbio by @adamel.dev Enables you to place dynamic and reactive placeholders in your Bluesky profile. blueskydirectory.com/utilities/li...
blueskydirectory.com
livingbio.blue - Bluesky Directory
Automations that update your profile based on custom triggers
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Adam El 🐢 @adamel.dev · 20/12/2024
Nothing like learning to avoid brick walls by driving into one repeatedly all day #webdev 😄
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Andrei @hudovich.com · 18/12/2024
I added new listings to my Bluesky directory! So many amazing projects there 😍 Check them out! blueskystash.com
blueskystash.com
BlueskyStash.com
Discover the best Bluesky Tools!
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Adam El 🐢 @adamel.dev · 18/12/2024
A scone and a chat with a good dev friend this morning. Great to share what we’re working on and bounce ideas off one another. Working remotely we don’t always get the chance (that’s why I’m enjoying Bluesky actually). What do you do to not isolate yourself when working remotely? #buildinpublic
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livingbio.blue @livingbio.blue · 15/12/2024
All the code it takes to automatically update a {{users}} placeholder in my Bluesky bio.. cool! (don't worry, the API key pictured is no longer active) Can also be easily updated by Make / Zapier & you can set as many placeholders as you want. Lots of possibilities 🤓 👉 livingbio.blue
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Adam El 🐢 @adamel.dev · 15/12/2024
Not had much time to work on livingbio.blue recently but had a little time this afternoon so added Release Notes from markdown files and a FAQs section to the homepage 🎉 #buildinpublic
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David Bisset @davidbisset.com · 11/12/2024
A service that updates your #Bluesky profile based on custom triggers. livingbio.blue
screenshot of an example profile.
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Adam El 🐢 @adamel.dev · 15/12/2024
Anyone having problems with Supabase today?
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Adam El 🐢 @adamel.dev · 14/12/2024
Just switched to Raycast from Alfred. Never really used Alfred to its full capability - I feel like Raycast provides some really useful efficiencies in an accessible way without requiring me to get into the weeds with custom actions. Loving it so far 👌
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Adam El 🐢 @adamel.dev · 11/12/2024
Disappointing to find out Webflow is sunsetting User accounts today after I used it to set up a time intensive staff management project earlier this year. There’s definitely a lesson in there about being over dependent on one company - will be difficult to trust them for new features now 🤦‍♂️
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Laurens @laurenshof.online · 11/12/2024
This week's news for Bluesky and the ATmosphere - A lack of action from mods about well-known anti-trans writer joining Bluesky leads to community uproar - More information about Bluesky's upcoming subscription service - Multiple new atproto apps have launched fediversereport.com/last-week-in...
fediversereport.com
Last Week in the ATmosphere – 2412.b
Bluesky's decision not to moderate a specific account leads to controversy in the community, more info on Bluesky's plans for monetisation, and 4 new apps appear in the ATmosphere
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Adam El 🐢 @adamel.dev · 11/12/2024
Having fun learning and playing with Chart.js today 📊 Would have loved to use the shadcn charts, I wonder if anyone is working on porting them to Svelte? Really happy with the progress so far though #buildinpublic
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Nick The Sick @nickthesick.com · 08/12/2024
I'm doing it, consider this the soft-launch of bookhive.buzz Review, rate, manage your books. Based on AT Protocol which powers bsky! OSS: github.com/nperez0111/b... Consider this very beta, but I wanted to ship something that is usable now. My profile: bookhive.buzz/profile/nick... Comment below!
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Adam El 🐢 @adamel.dev · 10/12/2024
Let’s see your dashboard UIs! Working on mine just now and would love some inspiration, particularly if you have some charts included Will reply with my 2 cents on your design, let’s help each other #buildinpublic
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Adam El 🐢 @adamel.dev · 10/12/2024
Had an intense and prolonged battle with CSS today CSS - you shall not pass Me - snarling at dev tools, grids and overflow-x-auto There were no winners
media.tenor.com
a wizard is holding a magic wand in front of a fire demon
ALT: a wizard is holding a magic wand in front of a fire demon
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Ozan @ozantek.in · 09/12/2024
🚀 I’ve launched the BlueSky Build in Public Pack! 🌟 If you’re building in public and want to be featured: 1️⃣ Share a link to one of your build-in-public posts in the comments. 2️⃣ Repost this to help others join in! 📦 Let’s inspire and connect builders together! #buildinpublic go.bsky.app/UqUvrjw
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Leo @ewalf.com · 07/12/2024
published: www.bskyinfo.com/tools/living...
bskyinfo.com
livingbio.blue - Reactive placeholders in your Bluesky bio | BskyInfo
livingbio.blue let’s you put reactive placeholders / variables in your profile that can be updated automatically by Make / Integromat, Zapier, Notion, custom code.. whatever you like!. Premium feature...
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Adam El 🐢 @adamel.dev · 07/12/2024
Thanks @kaplich.me for featuring livingbio.blue on his platform for sharing Bluesky tools. Some really cool things on there!
livingbio.blue
Reactive Bluesky Bios - livingbio.blue
livingbio.blue lets you add custom placeholders to your Bluesky bio, which can be updated automatically by automation tools such as Zapier or Make. Cool!
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Adam El 🐢 @adamel.dev · 06/12/2024
It is so cool that it is this accessible to play with the Bluesky API and make cool things on it. I was never really on Twitter, but was the Twitter API ever so open or accessible? Even before they jacked the prices up?
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Adam El 🐢 @adamel.dev · 06/12/2024
LAUNCH! Have really enjoyed using Bluesky, and had this little idea for an application that I've not seen before. livingbio.blue lets you set variables in your bio, that can be updated with Zapier, Make, Notion (with webhooks), Google App Scripts, custom code.. whatever you like! #buildinpublic
livingbio.blue
Reactive Bluesky Bios - livingbio.blue
livingbio.blue lets you add custom placeholders to your Bluesky bio, which can be updated automatically by automation tools such as Zapier or Make. Cool!
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Adam El 🐢 @adamel.dev · 04/12/2024
Neglecting work on my main project this week to get a little side project over the line - reactive variables in your bluesky bio! It lets you set variables in your bio that can be automatically updated by Zapier, Make etc Excited to launch it tomorrow I think it’s pretty neat 😄 #buildinpublic
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Adam El 🐢 @adamel.dev · 03/12/2024
Tinkering on a fun project this evening.. 🦋
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Adam El 🐢 @adamel.dev · 30/11/2024
Any one have any examples of implemented Bluesky login using app passwords that have an open source on github? Working on a fun weekend project
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Adam El 🐢 @adamel.dev · 30/11/2024
Shout out the people for interacting with me recently 👋🏼 @marcsdev.bsky.social, @romains.bsky.social, @alfred.so, @andrewbaisden.bsky.social, @uramanovich.bsky.social, @venelin.dev, @subscriberverify.bsky.social, @octoflow.bsky.social See yours on blueview.app! 👀
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