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Adam El 🐢

@adamel.dev
805 followers 303 following 212 posts

small business owner & indie developer in 🏴󠁧󠁢󠁳󠁣󠁴󠁿 👨‍💻 founder @ swellbase.io 🏄‍♂️ chief wetsuit washer @ bluecoastcullen.co.uk 🚑 helping @ bluelighthouse.org.uk adamel.dev

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Adam El 🐢 @adamel.dev · 07/03/2026
Some really interesting thoughts in this thread which mirror my own experience. The workflow is better now but I’m very much still in it!
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Adam El 🐢 @adamel.dev · 27/02/2026
Really cool! I really need to be more disciplined about css variables 😅
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Adam El 🐢 @adamel.dev · 26/02/2026
Great advice thanks - definitely need some work on the structured ending!
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Adam El 🐢 @adamel.dev · 25/02/2026
@asmartbear.com maybe you have a relevant blog post in the archive? 👨‍💻
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Adam El 🐢 @adamel.dev · 25/02/2026
Anyone have any tips on structuring demo calls? I always go in with a plan for around a 30 minute call but these calls often overrun significantly (2 hour call today!)
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Adam El 🐢 @adamel.dev · 19/02/2026
Cheers Jim
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Reposted by Adam El 🐢
Armin Ronacher @mitsuhiko.at · 13/02/2026
Today Thorsten Ball said he's the bottleneck. I too am the bottleneck and it made me think. lucumr.pocoo.org/2026/2/13/th...
lucumr.pocoo.org
The Final Bottleneck
AI speeds up writing code, but accountability and review capacity still impose hard limits.
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Adam El 🐢 @adamel.dev · 29/01/2026
Nice read. Love the idea of sending notes to authors I like.
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Adam El 🐢 @adamel.dev · 26/01/2026
Just luck! We have alerts here in a Fb group and we’ve went out a few times trying to see it with no joy, then get it pretty epic on a random walk 😄
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Adam El 🐢 @adamel.dev · 25/01/2026
Treated to the most vivid aurora I’ve ever seen locally the other night
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Adam El 🐢 @adamel.dev · 25/01/2026
Good read thanks. Lots to relate to. Interesting seasonality pattern for your apps I thought. Do you scale up marketing / ad spend for peak times like NYE? Interested in any strategies you have for taking advantage of the extra demand
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Reposted by Adam El 🐢
Michele Hansen @mjwhansen.com · 23/01/2026
This image from my blog post earlier this week really seems to be unexpectedly resonating. With Claude Code, our total project time is way down, but how engineers spend their time is very different. More architecture, more QA, less coding. www.geocod.io/code-and-coo...
A simple graphic showing engineering projects before and after using AI. Above, scoping is approximately 10% of the time, coding 80%, and QA 10%. After, the total time is reduced by about half, and scoping is 40%, coding is 20%, and QA is 40%
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Adam El 🐢 @adamel.dev · 23/01/2026
💯 “Most people overestimate what they can do in a day and underestimate what they can do in a year.” Always struggled with this too - reflecting every month / year really helps
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Adam El 🐢 @adamel.dev · 22/01/2026
Pre-launch I've been sending regular updates to the outdoor centres I spoke with during discovery. Been doing this by email, but this morning I've set up a little blog script so I can use Notion as the CMS for the marketing site blog. Interesting reading if you are interested in booking systems 🤓
swellbase.io
The Swellbase Build: Update 1
Swellbase development update: multi-tenancy, help centre, and user roles progress
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Adam El 🐢 @adamel.dev · 21/01/2026
Some thoughts from my experience getting grant funding as a solo founder and why it was a bad thing. TLDR: not a champagne problem, paying opportunity cost hurts, probably had to do it this way to learn Maybe you can skip the detour?
adamel.dev
When getting paid to build is bad | adamel.dev
Talk to customers!
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Adam El 🐢 @adamel.dev · 16/01/2026
Put in a ton of work this week to get v1 of the Swellbase marketing site live. Stoked with the result! swellbase.io
swellbase.io
Swellbase | Booking Platform for Outdoor Centres
Swellbase is the booking platform purpose-built for outdoor centres. Everything you need in one place, from bookings and waivers to staff and equipment.
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Adam El 🐢 @adamel.dev · 15/01/2026
Always inspiring checking out the ways people present themselves on personal sites. Random link / wholesome fun
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Reposted by Adam El 🐢
Ethan Mollick @emollick.bsky.social · 14/01/2026
Had Claude Code build a little plugin that visualizes the work Claude Code is doing as agents working in an office, with agents doing work and passing information to each other. New subagents are hired, they acquire skills, and they turn in completed work. Fun start.
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Adam El 🐢 @adamel.dev · 14/01/2026
Stumbled across this the other day which sounds similar, I was thinking an extended family newsletter might be cool - www.letterloop.co Would be good if it auto collated updates from a group
letterloop.co
Letterloop: The Newsletter for Friends, Families & Teams
Letterloop is a fun and easy way to create private, group newsletters. Let everyone ask and answer interesting questions about their lives — all over email, no apps.
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Adam El 🐢 @adamel.dev · 11/01/2026
Tougher to build a moat these days. I’m happy I’m not developing for developers!
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Adam El 🐢 @adamel.dev · 11/01/2026
Side note: this setup is exactly what services like feather.so do. I know I’m not the ICP, but it’s possible to spin up your own specific version of services like these very quickly now if you have an understanding of the architecture
feather.so
Feather: Notion to blog in minutes (No-Code & SEO-friendly)
Go from Notion to Blog - Write your content on Notion and automatically publish it to your SEO-friendly blog with a single click. No coding or design skills required.
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Adam El 🐢 @adamel.dev · 11/01/2026
As a truly new year's cliche, I'm aiming to write more publicly this year. Here's my reflection on a busy 2025 I've setup Notion as a headless CMS so that I write once in Notion and then it ships to the blog and newsletter automatically. It's the easiest it has ever been - no excuses now..
adamel.dev
2025: the year of multiple hats | Fish Scales by Adam El
My year in review
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Adam El 🐢 @adamel.dev · 18/06/2025
Not posted in a while - it's been a busy few months between businesses with lots of progress made 🚀 Also completed the Techscaler Startup Catalyst Programme which was full of value and made some great connections. Here's the marketing site for Flask's MVP! Feedback very welcome 🙏
flaskres.com
Flask | Smart Marketing Automation Software for Activity Operators
Flask helps activity operators delight customers and increase revenue with automated email sequences, rich booking & customer insights, photo remarketing, and a purpose-built CRM.
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Adam El 🐢 @adamel.dev · 23/02/2025
Just back from a week recharging on Tenerife - great food and great company. Feeling refreshed and ready to get back to it tomorrow 👨‍💻
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Adam El 🐢 @adamel.dev · 23/02/2025
Looking good Daniel! Supabooking looks well put together, looking forward to seeing its progress 👌
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Reposted by Adam El 🐢
livingbio.blue @livingbio.blue · 18/02/2025
Another cool use case idea for livingbio.blue 💡 Some cool things are being automated by our current users already! There’s lots I would love to do to develop this project further, but in the midst of a big push on a commercial project and don’t have a lot of time at the moment.. soon 🤞
livingbio.blue
Reactive Bluesky Bios - livingbio.blue
livingbio.blue lets you add custom placeholders to your Bluesky bio, which can be updated automatically by automation tools such as Zapier or Make. Cool!
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Adam El 🐢 @adamel.dev · 18/02/2025
Thanks for sharing - cool use case idea 💡
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Adam El 🐢 @adamel.dev · 05/02/2025
Easy to neglect particularly in the early stages. I am guilty of this 😵‍💫 Did they get you out of a tough spot?
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Adam El 🐢 @adamel.dev · 04/02/2025
Used the survey feature for the first time in MailerLite recently - really handy way to gather up insights from customers. Don’t know why they don’t push it more in their marketing! #buildinpublic
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Adam El 🐢 @adamel.dev · 19/01/2025
Tough, that’s a lot of work done to just start again but surely a lot of reusable code and lessons learned also. Curious as to what specific issues you have with the code that make it too complicated to scale?
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Adam El 🐢 @adamel.dev · 17/01/2025
Glad I’m not the only one! Had a day fighting with timestamp formatting also 😵‍💫
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Adam El 🐢 @adamel.dev · 15/01/2025
Thanks Kevin - great to hear this is being worked on. Looks like the best solution
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Adam El 🐢 @adamel.dev · 14/01/2025
Ah yeah I guess it would have to run on a server somewhere 😄
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Kelsey Hightower @kelseyhightower.com · 13/01/2025
What's the point of being rich if you can't afford to do the right thing.
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Adam El 🐢 @adamel.dev · 13/01/2025
Really cool idea! It would be awesome if you were storing a snapshot of the sentiment score by hour so you could chart change in sentiment over time and see if it could be connected to real-world events Data is fun 😄
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Nick Payne @makeusabrew.bsky.social · 13/01/2025
Hey @bsky.app, how ya feeling? ☺️ bskyfeels.com - lo-fi realtime sentiment analysis of the Bluesky firehose, direct from your browser. Just a bit of unscientific fun. Shares and likes much appreciated 🙏
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Adam El 🐢 @adamel.dev · 12/01/2025
Ah seems I misunderstand you then. You’re not saying it’s a good idea to give away 30% of a company for access to a distribution channel, but that it is helpful if a cofounder can bring access to the market to the table. Not a novel idea, but good advice. Thanks
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Adam El 🐢 @adamel.dev · 12/01/2025
Just a normal marketing cofounder then 👍
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Adam El 🐢 @adamel.dev · 10/01/2025
Interesting idea - you already get the same benefit by sponsoring the newsletter no? Requires investment upfront but would you really give away 30% of a company for advertising that is already available for a fixed fee? I get that 100% of nothing is nothing but just doesn’t seem like good maths
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Adam El 🐢 @adamel.dev · 06/01/2025
Looos brilliant and perfect timing for me. Will have a play shortly 👌
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Adam El 🐢 @adamel.dev · 05/01/2025
Thanks Nick 🤝
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Adam El 🐢 @adamel.dev · 05/01/2025
No worries, it’s a really cool idea. I like the goal of helping to open up new connections. I think it would be useful to have a compatibility score or interest score that gives an idea of how closely your interests align with the follower. Maybe an alert as an alternative feature to a post?
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Adam El 🐢 @adamel.dev · 03/01/2025
Another vote for Starling. I have 2 business accounts with them and am happy. Don’t remember a long waiting period to open the accounts either. The only issue I’ve had is them blocking a bank transfer payment I was trying to make while I was with the seller, took them a couple hours to approve it.
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Adam El 🐢 @adamel.dev · 02/01/2025
😂
getfullyear.com
Never Have Outdated Footer Dates Again
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Adam El 🐢 @adamel.dev · 31/12/2024
Unique idea! Fun 😄
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Adam El 🐢 @adamel.dev · 31/12/2024
Hey Eddy, just had a read. Congrats on a successful first 6 months. Very much relate to the balancing act - I’ve read a few people say they do morning marketing and arvo development Curious how you found your first group of beta testers and how long you had them testing before moving to paid?
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Adam El 🐢 @adamel.dev · 31/12/2024
Good year Ben! 🎉 love the charts
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Adam El 🐢 @adamel.dev · 31/12/2024
There were some bad things too but overall a great year. Starting a business has been the best thing I’ve ever done - providing the opportunities for many of the good things in my life Here’s to the next one 🥃
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Adam El 🐢 @adamel.dev · 31/12/2024
2024 in review 🎉 🔸 Got engaged! 💍 🔹 Plenty of trips, adventures, hiking and fishing 🔸 Family time 🔹 Good year for main business - new location and first full-time employee (seasonal) 🔸 Received grant funding to develop SaaS MVP and made good progress 🔹 Successful crowdfunder for non-profit project
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Adam El 🐢 @adamel.dev · 30/12/2024
Timezones are the gift that just keeps giving 😵‍💫 #webdev
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