01/09/2024 @ 12:00 pm - 12:30 pm - Segmentation, the process of dividing up a heterogeneous consumer base into smaller, more homogeneous, segments, is an essential part of marketing strategy. After se...

Gaurav Mishra via Flickr A year after the authors of two papers contacted the marketing journal where they had been published requesting retraction, the journal has pulled one, but decided to issue…

When Francesca Gino, a rising academic star, was accused of falsifying data — about how to stop dishonesty — it didn’t just torch her career. It inflamed a crisis in behavioral science.

My perspective on the Gino-Ariely scandal, and what we should learn from it.

Seven Tenured HBS Faculty Speak Out | Opinion | The Harvard Crimson

Context: Michel Pham has responded to Krefeld-Schwalb and Scheibehenne (2022) “Tighter Nets for Smaller Fishes” paper in a way that I believe fails to acknowledge how widespread p-hacking is and h...