Google’s latest AI Search announcement sparked predictions of SEO’s demise. Here's what’s actually changing, and what it means for brands.

AI convergence is making search marketing brands indistinguishable. Here's why human variation is now the most valuable thing in your toolkit.

A practical look at how The Media Image uses AI and automation to turn Meta’s data into faster insights – and better campaign results.

Google says Gemini is making ad enforcement faster and more accurate, meaning fewer false suspensions but stricter policy reviews.

Rencontre des participants francophones à BrightonSEO

“In recent months, more and more administrative reports centered on LLM-related issues, and editors were being overwhelmed.”

Link to: https://www.theverge.com/tech/896490/google-replace-news-headlines-in-search-canary-coal-mine-experiment?view_token=eyJhbGciOiJIUzI1NiJ9.eyJpZCI6IjI0Q05IV0dlS3EiLCJwIjoiL3RlY2gvODk2NDkwL2dvb2...

A patent granted to Google on January 27, 2026 titled “AI-generated content page tailored to a specific user” describes a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated …

Google removed its JavaScript accessibility guidance from help documents, saying the advice is outdated and noting it has rendered JavaScript for years.

How are we going to handle attribution as clicks disappear?AI search is going to reduce clicks. That part is not controversial.The uncomfortable consequence is what follows: fewer clicks means fewer people trigger web analytics, which is still how most organisations measure performance and assign value. The inevitable outcome is that SEO will look like it is getting worse, even when it isn’t....likely one of the most important problems we need to solve in 2026.This is not a tooling issue, it’s a

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

Learn how Google’s AI Overviews and AI Mode change search. See how to adapt SEO and paid strategy for zero-click visibility and performance.

Alt: I say we take off and nuke the entire site from orbit

Google's Gary Illyes said that there is no penalty or direct impact on SEO from using AI-generated images.

Ms Yaccarino had been in the role since June, 2023.

Search traffic referrals have plummeted as people increasingly rely on AI summaries.

The Competition and Markets Authority says it wants to open up the UK search market.

SEO Bot features - Programmatic SEO - AI generated blog - AI linking - Auto keyword research - Acts like a SEO Robot

PLUS: When SEO can be a brand health signal

I’m seeing a lot of SEOs scrambling to demonstrate they’re tracking LLM visibility. But here’s the question: *What* are they tracking? Cause if you’re porting over the same list of keywords that you’ve been ranking for Google, you’re missing something key: Most of us don’t AI the way we Google. That’d be like treating Data from TNG like a toaster. I don’t have a relationship with Google: I just use it as the start button of the internet. And the key to that ‘start button’ is a reductive keyword or phrase. From there, I *might* find my way to a website and form a relationship (real or imaginary, trusting or not) with a brand or content maker. But with LLMs, I form a relationship with the tool itself. I can be long-winded, take tangents, follow up with clarifications, inject humour, and more. Some even remember things I’ve told them that I’ve long forgotten. How I talk to AI isn’t reductive; it’s expansive. With AI, it’s not going to be straightforward KW:Result tracking anymore. It’ll be much messier, idiosyncratic, and gloriously human, with all the complexity that entails. #AIO #SEO #GEO #Content | 27 comments on LinkedIn

A Google engineer's testimony shows how page quality is scored and confirms the existence of a popularity signal that uses Chrome data.