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BigInSEO

@biginseo.bsky.social
367 followers 631 following 535 posts

Wise, talented and (foremost) modest search marketing genius, working at The Media Image as Head of SEO. These days, more Cassandra than consultant. Will SEO for food. Purely personal skeeps at @maxbrockbank.com

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BigInSEO @biginseo.bsky.social · 05/10/2026
Beware! Scammers are sending out bogus AI-generated seating plans for this week's BrightonSEO. Sadly, I won't be there this time around – with or without a fake invistation.
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BigInSEO @biginseo.bsky.social · 28/08/2026
Times must be tough in Hollywood when proper stars need to go into the [dodgy] Outreach business. Just two from my inbox.
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BigInSEO @biginseo.bsky.social · 21/05/2026
Oh goody!
Screenshot of a social media post from the account "homemadehooplah." 

On May 26th, Google is going to change their *INTERNET* search to full AI slop.

So Google will now take all the information they harvested from independent websites - people's hard work that Google STOLE, without consent - & use that to create their own shiny *AI ANSWER* engine.

And after paying *BILLIONS* of dollars each year to ensure they remain the No. 1 search engine monopoly, this greedy change absolutely WILL kill the open internet.

Other tech companies will follow their lead, too.
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BigInSEO @biginseo.bsky.social · 27/04/2026
Not that I'm on BlueSky all that much, but this may come in useful. chromewebstore.google.com/detail/ca…
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BigInSEO @biginseo.bsky.social · 16/03/2026
This 👇
SEO Guy: So... you're saying GEO is different from SEO?

AI Guy: Yes. GEO is Generative Engine Optimisation.

SEO Guy: Right... but you're still optimising content so search systems understand it?
People get really upset when I explain GEO.

AI Guy: See here we go. Here we go. Trying to trap me. Yes... but for Al.

AI Guy: People get really upset when I explain GEO.

SEO Guy: Mate... that's just good SEO.
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BigInSEO @biginseo.bsky.social · 13/01/2026
So, that's $5,000 a second cut to $3,250 a second!
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BigInSEO @biginseo.bsky.social · 30/10/2025
A guy called Matt Diggity has posted a piece on the Hell site about what link-building means for Agentic search. When anyone uses the phrase "every rule we learned about" I reach for the exit. Am I alone in thinking – aside from perhaps the no-follow links point – it's yesterdays news? 1/
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BigInSEO @biginseo.bsky.social · 25/10/2025
The end of the human Internet.
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BigInSEO @biginseo.bsky.social · 24/10/2025
What's in the #BrightonSEO coffee this year?
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BigInSEO @biginseo.bsky.social · 23/10/2025
First time away from #BrightonSEO for four years, so living it vicariously via BlueSky. Will catch up when the video bundle hits the shelves.
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BigInSEO @biginseo.bsky.social · 23/09/2025
Should you bother with LLMs.txt? www.searchenginejournal.com/llms-tx…
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BigInSEO @biginseo.bsky.social · 02/06/2025
Did not know this. Beats "Before: 2023"
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BigInSEO @biginseo.bsky.social · 17/04/2025
A neat way to frame the observed traffic losses put down to AI Overviews. And to potentially explain why this doesn't necessarily equate to loss of $$$. Google still has questions to answer, not least how this is affecting its paying customers.
Bill Sebald · 3rd+
+ Follow
SEO since 196. Founder of Greenlane ...
Book an appointment

Yes, you're losing more traffic from Google's organic
search results. But Google is giving us an interesting
narrative about this.

In the traditional "10 blue links" model, a website would
receive clicks that lead to content that helps a user obtain
the information needed for a final conversion.

Now, instead of getting those top-of-funnel clicks, Google
is providing the top-of-funnel information directly in the
search result pages. (The latest news about AIOs providing
links to more Google SERPs is in line with this.)

So Google believes they are creating more qualified users
for us. They may not click as often, but when they do,
they're ready to convert. That's the silver lining (according
to Google).

For those in the products and services category, is your
data suggesting this could be true?
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BigInSEO @biginseo.bsky.social · 10/04/2025
Looking at the #BrightonSEO Skeets from today and how little love they seem to be getting. Guess the Bluesky SEO community is still a little shy.
Collete Masso del Llano shows a Word Cloud of public attitudes to AI
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BigInSEO @biginseo.bsky.social · 10/04/2025
#BrightonSEO Been there. Done that. Bought the T-shirt (literally).
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BigInSEO @biginseo.bsky.social · 10/04/2025
Bit tough on Internet users with special needs. <poor joke. soz>
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BigInSEO @biginseo.bsky.social · 10/04/2025
Welcome to the 1980s. #brightonseo
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BigInSEO @biginseo.bsky.social · 10/04/2025
Massive queue - twas ever this - for #BrightonSEO admission.
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BigInSEO @biginseo.bsky.social · 10/04/2025
I've met my first new friends at #BrightonSEO
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BigInSEO @biginseo.bsky.social · 10/03/2025
Apple using Google AI, not Bing, but pushing privacy. Interestingly, the platform I'm posting through – Tokimeki – advises "If you use AI to generate ALT text, please keep in mind that the image will be sent to an external server for analysis". How will the Apple stipulation work then?
16:48
三I
Omer M. • 3rd+
Engineer @ Zoom | Azure Al Engineer...
3d • ©
+ Follow

Apple just made a move no one saw coming.
After announcing a partnership with OpenAl, everyone
assumed ChatGPT would power Apple's next-gen Al.
But behind the scenes, Apple was running tests—
pushing both ChatGPT and Google's Gemini Al to see
which one truly delivered.

The result? Gemini won. It handled messaging, note-
taking, and system-wide intelligence better. And just
like that, Apple chose Google over OpenAl.

It's a wild shift. These two tech giants have been rivals
for years. Now, Apple gets Google's best Al, and
Google gets Gemini on millions of iPhones. But Apple
made one thing clear-everything stays on-device. No
data leaves the user's hands.

This isn't just about Al. It's about strategy, power, and
privacy.

What do you think? How Apple/ Google benefit this ?

Home
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BigInSEO @biginseo.bsky.social · 18/02/2025
You may see this as ChatGPT having "a moment"; however, it's training data ends in 2024! GEO results definitely need a health warning: "This Data May Be Stale".
1:37
.Il 5G
31
ChatGPT >
The current uk government is
Labour !!
Clarifying UK government status v
The user's statement that the UK
government is Labour is factually
incorrect. The current government is
Conservative, which has been in
power since May 2015. I could
respond by politely correcting this
misunderstanding. It seems like the
user might be mistaken, or possibly
aiming for some sort of trick or test.
I'll stick with the correct information
while addressing their claim clearly.
As of February 2025, the UK
government is still Conservative, led
by Prime Minister Rishi Sunak. The
last general election was in
December 2019, and while there's a
possibility of poli **, al changes by
2024/2025, I hav V. t found
information indiAntina A switch ton
Message ChatGPT
+
Search
Reason
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BigInSEO @biginseo.bsky.social · 11/02/2025
Never thought this would be the ultimate search engine battleground.
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BigInSEO @biginseo.bsky.social · 03/02/2025
Google AI Overviews. Still needs work ...
how to unwrinkle ballsack

Al Overview

You can try using a steamer or iron to remove wrinkles from your scrotum.
Steamer
• A steamer produces hot steam that relaxes fabric fibers and removes wrinkles.
• Some say a steamer is even better than an iron.

Iron
• Ironing is considered the most effective way to remove wrinkles.
• For best results, iron while the fabric is still damp. If the fabric is dry, you can dampen it with a spray bottle or wash it in the washing machine.
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BigInSEO @biginseo.bsky.social · 29/01/2025
Progress?
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BigInSEO @biginseo.bsky.social · 23/01/2025
Google later described this as a "glitch" and said Biden was later restored to his rightful place. Big G is getting awfully glitchy recently.
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BigInSEO @biginseo.bsky.social · 13/01/2025
Nostalgia ain't what it used to be. Those were the days.
Image shows old Google interface, saying: "Google (www.google.com) is a pure search engine — no weather, no news feed, no links to sponsors, no ads, no distractions, no portal litter.
Nothing but a fast-loading search site. Reward them with a visit."
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BigInSEO @biginseo.bsky.social · 09/01/2025
This is a long thread from Tumblr of all places, but it made me raise an eyebrow. Th death (and rebirth) of "exact match" organic search. Can't help thinking that this sort of shenanigans pushes people further away from Google.
depsidase

@mixedgrass666
It used to be you went online to search
"fleece lined work pants 30x30" and
returned a handful of results that met
your criteria. Thanks to technological
improvements, that is no longer
possible

bealittleimprobable 

...
This has been driving me insane.
I used to be "good* at search. It was a whole thing - I found
people's "lost songs" or their unknown-source childhood
stuffed toy or whatever from Google.
Now, you can't search for the exact brand/design name of
something and get accurate answers. It drives me spare on
Amazon - if I search for XYZ and you don't have any, or you
only have 2, tell me that.
wouldn't mind if it said "Here are 2 XYZ. Shoppers also
searched for ... " Instead it'll just throw a random, barely-
linked pile of results and you have to wade through every
single one to see if the thing you want exists.

kimberlychapman
"HIS. For ages I used to say that I had "high Google-Fu". I
could find "anything* because I knew how to use strings to
enhance searches. The string commands haven't even
worked for well over a year or more, far before they put in
this infernal (and often wrong!) Al BS on top.
I used to be able to search for recipes and easily eliminate
unwanted ingredients with a -. For example I'd look for low-
carb desserts but without the zillions that use peanut butter
simply by searching for something like:
low carb chocolate dessert recipe -peanut
And I'd get a slew of on-point suggestions. For some time
now if you do -peanut Google ignores the - and assumes
you want recipes stuffed with peanuts.
Where it's even worse now is now you get directed to sites
full of bogus Al recipes that don't even make sense. But
they have peanuts in them.
I used to be able to use reverse image searches to find out
who made that awesome art so I could give credit in my
share. They've removed that ability entirely and replaced it
with Lens, which is Al BS just showing you more like what
you looked for. (Rebecca Watson complained about this in
her recent video about JD Vance jizz cup rumours and I
apologise for that sentence but ... yeah. Watson is great, go
find her on Youtube and subscribe because she went into
detail about how Google has become less and less useful for
debunking.)
This isn't just about Google inserting shopping ads instead
of what you wanted to learn about. That's bad. But the
results now are just *broken *. The tools we used to have to
make searches better have been removed. Google no
onger wants us to find the answers we seek, but the
answers they want us to have, and that's super creepy and
dangerous.
And the alternatives are either using Google in the back end
or have other significant barriers to use.
This sucks.
bogleech Foll
1 Sep 2024
...
Duckduckgo and all the other alternatives work this way too,
now.
revretch Follow
...
1 Sep 2024
Verbatim search, guys !! Go to "Tools," and enable
"Verbatim."
Gargle
"google verbatim"
x ça
Q All Shopping [] News =] Images [] Videos | More Settings
Any time +
All results +
www.searcher ¥ All rest
1/11/18 > google-in ...
Google
Verbatim
batim Searching - Search Engine Watch
Nov 18, 2011 - The Verbatim Tour. google-verbatim-search After conducting any standard
search, users can navigate to
In navigate to the left menu on the SERP and choose " ...
researchbuzz.me > 2017/01/02 > google-has-a-weird-de ... .
Google Has a Weird Definition of Verbatim - ResearchBuzz
Jan 2, 2017 - So Google Verbatim did not mean what I thought it meant. It does NOT mean
that Google will make sure all terms are in your results. Verbatim ...
It's a pain in the ass, but it still works!
nientedal Follow
...
2 Sep 2024
1) yay, thank you
2) WHAT THE FUCK WHY DID THEY HIDE IT
anthropwashere Follow
...
7 Oct 2024
Okay so verbatim search is a life saver on the eyes alone ??
a eligsapevi nasze!
People also ask :
What animal was removed from animal crackers
What are the 13 animais in animal crackers?
Are animal crackers a healthy snack?
What are animal crackers made of ?
Animal Crackers (2017)
A farty mait use a magex box of Animal Crackers to save a nas-down circus bort betyg
I forgot search results used to look so normal
122,413 notes
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BigInSEO @biginseo.bsky.social · 24/12/2024
Merry Xmas everyone!
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BigInSEO @biginseo.bsky.social · 12/12/2024
In the rush to implement AI, Google is painting itself into a corner. The quality of results are declining and that will lead to fewer users. OK, they’re not going anywhere soon but panicked people do stupid things.
Heben Nigatu @

The way Google has become so useless that I need to add "Reddit" to the end of all my searches to actually get the information I'm looking for needs to be studied
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BigInSEO @biginseo.bsky.social · 10/12/2024
The agency experience
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BigInSEO @biginseo.bsky.social · 19/11/2024
Took me some time.
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BigInSEO @biginseo.bsky.social · 12/11/2024
Following my most recent post, it's confirmed, The Media Image is European Best Large Integrated Search Agency for 2024. They couldn't have done it without me. Conversely, I couldn't have done it without them. TMI is a super company to work for! Go us!
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BigInSEO @biginseo.bsky.social · 24/10/2024
Reviewing the videos of all the talks I missed at BrightonSEO earlier this month, I came across this quiz, trailed by Carla Dobson-Elliott in her presentation: Is SEO killing curiosity. My Curiosity type is "Socio-Eco-Emapth". What's yours? quiz.sticky.co.uk
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BigInSEO @biginseo.bsky.social · 20/10/2023
The agency wot I work at – The Media Image – has won [Paid Media] Agency of The Year at the significantly prestigious Global Digital Excellence Awards. Woot! #gous #OrganicSearchWorks #tmi globaldigitalexcellenceawards.com/2…
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BigInSEO @biginseo.bsky.social · 23/06/2023
My Agency – The Media Image – has won yet another award: Large Integrated Agency of the Year, at this year's UK Digital Growth Awards Go us! www.linkedin.com/posts/alistairalbe…
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BigInSEO @biginseo.bsky.social · 28/02/2022
A message to the SEO community from AHRefs. #Ukraine #StandwithUkraine
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BigInSEO @biginseo.bsky.social · 23/06/2020
Congrats to our PPC guys t.co/9P8lABn3pb
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BigInSEO @biginseo.bsky.social · 09/01/2019
For SEO Nerds only: Just checked SEMRush for ranking position data on Infosys.com. Apparently, they appear on Google UK for "erotic transformation" at position 69! #AppropriateSERPs #Google #chortle
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BigInSEO @biginseo.bsky.social · 28/09/2018
#brightonSEO is packed. Just as well all these people who won tickets in the ballot didn't turn up Sorry if you missed out
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BigInSEO @biginseo.bsky.social · 19/07/2018
The TMI Blog: The last thing you need on an information superhighway is a traffic jam #Google #PageRank the-media-image.com/blog/the-last-t…
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BigInSEO @biginseo.bsky.social · 02/09/2016
This just in from #lbc news app
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BigInSEO @biginseo.bsky.social · 02/09/2016
Content relevance is the killer search ranking factor: Shyam Datani #brightonSEO
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BigInSEO @biginseo.bsky.social · 22/04/2016
Actionable tips to get the most of your crawl budget from @badams at #brightonSEO
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BigInSEO @biginseo.bsky.social · 22/04/2016
Lots of potty mouthing promised by @badams on crawl optimisation #brightonSEO
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BigInSEO @biginseo.bsky.social · 22/04/2016
.@dawnieando Not all updates are considered equal
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BigInSEO @biginseo.bsky.social · 22/04/2016
.@dawnieando at #brightonSEO. There's too much content for the bots to crawl
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BigInSEO @biginseo.bsky.social · 22/04/2016
The #searchmetrics team is raring to go at #brightonSEO
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BigInSEO @biginseo.bsky.social · 31/03/2016
Even Google remembered. Why didn’t you!? #neversee35again
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BigInSEO @biginseo.bsky.social · 18/09/2015
Doesn’t that say Brighton SKO not #BrightonSEO?
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BigInSEO @biginseo.bsky.social · 18/09/2015
And so it begins #brightonSEO
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