By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026This set up a vicious cycle: increasing the number of ads decreases the number of readers, driving publishers to increase the ad-load even more to make up for the losses. 26/ 1815
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026The major brake on this is ad-blocking. In a world with ad-blockers publishers contemplating an increase in ad-load have to confront the possibility that they will induce ad-overload in their readers, who will install a blocker that stops them from seeing *any* ads: www.eff.org/deeplinks/20... 27/eff.orgAdblocking: How About Nah?For more than a decade, consumer rights groups (including EFF) worked with technologists and companies to try to standardize Do Not Track, a flag that browsers could send to online companies signaling... 1803
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026Google has been looking to kill ad-blocking for a decade, and now they're on the verge of making it happen in Chrome, the dominant web browser they use to reinforce their search monopoly: protonprivacy.substack.com/p/google-is-... 28/protonprivacy.substack.comGoogle is finally killing uBlock Origin in Chrome for goodThe conflict of interest couldn't be more obvious 17012
