The major brake on this is ad-blocking. In a world with ad-blockers publishers contemplating an increase in ad-load have to confront the possibility that they will induce ad-overload in their readers, who will install a blocker that stops them from seeing *any* ads:
www.eff.org/deeplinks/20...
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eff.org
Adblocking: How About Nah?
For more than a decade, consumer rights groups (including EFF) worked with technologists and companies to try to standardize Do Not Track, a flag that browsers could send to online companies signaling...
