iiinova — where your digital self keeps evolving

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

The Google/Meta duopoly suck up 51% of display advertising revenue - more than *triple* the historic take for advertising intermediaries (buyers, brokers, agencies, etc). As ad revenues for web publishers cratered, the "ad load" on web pages went up. 25/

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

This set up a vicious cycle: increasing the number of ads decreases the number of readers, driving publishers to increase the ad-load even more to make up for the losses. 26/

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

The major brake on this is ad-blocking. In a world with ad-blockers publishers contemplating an increase in ad-load have to confront the possibility that they will induce ad-overload in their readers, who will install a blocker that stops them from seeing *any* ads: www.eff.org/deeplinks/20... 27/

eff.org

Adblocking: How About Nah?

For more than a decade, consumer rights groups (including EFF) worked with technologists and companies to try to standardize Do Not Track, a flag that browsers could send to online companies signaling...

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