iiinova — where your digital self keeps evolving

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

Google and Facebook monopolized the display advertising market, entering into an illegal, collusive arrangement to rig the bidding so that advertisers paid more and publishers received less: en.wikipedia.org/wiki/Jedi_Blue 24/

en.wikipedia.org

Jedi Blue - Wikipedia

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

The Google/Meta duopoly suck up 51% of display advertising revenue - more than *triple* the historic take for advertising intermediaries (buyers, brokers, agencies, etc). As ad revenues for web publishers cratered, the "ad load" on web pages went up. 25/

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

This set up a vicious cycle: increasing the number of ads decreases the number of readers, driving publishers to increase the ad-load even more to make up for the losses. 26/

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