Matt Bell @mdbell79.bsky.social · 17/01/2025Someday writers and publishers will all collectively learn the folly of putting all their business eggs in one platform basket! 1820720
R. LaFille @rivkahlafille.bsky.social · 19/01/2025Much like publishing, Booktok thrived on the Spaghetti Model: throw the whole pot at the wall to see what one or two strands stick. Not exactly the most stable model, but as long as one strand sticks, it works. 110
Thomas 🚀 SFF180 @sff180.bsky.social · 18/01/2025(staring judgmentally in OG book blogger and booktuber) 120
VILLAGE ELDER VAL @jambalayaval.bsky.social · 18/01/2025Imagine the centuries that books existed without BookTok. How did people ever get books?!??!? 030
Steve Himmer @shimmer.bsky.social · 17/01/2025media.tenor.coma pig with wings is flying in the sky .Alt: a pig with wings is flying in the sky . 020
Jess Zimmerman @jesszimmerman.com · 17/01/2025I’m not sure this is fair to publicity departments! They can’t predict what the next thing will be, and they haven’t abandoned other platforms. TikTok was a powerful force for book promotion and people were right to try to figure out how to interpret and leverage trends there. 290
Karen Harrington @kharringtonwrites.bsky.social · 18/01/2025Well stated! Also, nature abhors a vacuum so I suspect something new, but the same, will fill the void. 020
Michelle Kenneth @michellekenneth.bsky.social · 17/01/2025Yep. I said this exact same thing. Diversify. 010
Caroline Casey @cacasey.bsky.social · 17/01/2025I am very grateful for every good book that benefited but oh my god tiktok is not the beginning and end 1280
Anne Trubek @atrubek.bsky.social · 17/01/2025I’m pivoting to taking out ads during Joe Rogan podcasts 240
Nana 🇺🇦 🇬🇪 @nanagongadze.bsky.social · 18/01/2025This is also funny to me because I’d be curious to know how much reading has declined, especially among kids, in the Tiktok era, even as the booktok thing has grown hype for some authors and publishers lmao. I’d be willing to bet it’s not insubstantial 000
Publishers Lunch @publisherslunch.bsky.social · 17/01/2025What works about TikTok is truly organic, reader-driven. That's part of why it works so well. This is one instance in which publishers didn't build or encourage dependence on a platform they can't control. And to answer the NYT, no. 090
