iiinova — where your digital self keeps evolving

Replies

Pavel @spavel.bsky.social · 19/02/2026

There's a link b/w this and @fasterandworse.com's observation that all software is now productivity software: because the industry killed its ability to frame problems, everyone is just copying each other's features forever. Bosses see something in Jira or Excel and want it in their own product.

Hypervisible @hypervisible.blacksky.app

Bro is like “I invented bossware but for the home. Where’s my money.”

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Pavel @spavel.bsky.social · 19/02/2026

The result is the phenomenon I wrote about the other day: our software becomes chock-full of the loudest, most obnoxious widgets. Product teams copy the UI patterns capable of penetrating executive mind fog until everything looks the same and everything is yelling at you.

productpicnic.beehiiv.com

The circular logic of our metrics

We design what is familiar. The design patterns we adopt are the ones yelling at us the loudest.

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Pavel @spavel.bsky.social · 19/02/2026

You can think of this as post-enshittification. Value to consumers or to advertisers at least provided a link to reality. But as it turns out, the 3rd stage of enshittification (once both users and advertisers are locked in) decays; companies begin to act against even their own self-interest.

Pavel@spavel.bsky.social

It's a real shame that enshittification as a concept became so diluted, because this is a completely separate phenomenon with distinct causes. Enshittification is when companies degrade the experience to extract more value. Experience rot is when companies lose the ability to make a good experience.

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John @stgwi.bsky.social · 19/02/2026

I think we undersell the need to "penetrate executive mind fog." Everything is enterprise software now because it's so hard to make money on consumer software. The problem w/ enterprise software is that the purchaser isn't the end user, so the software sales pitch is aimed at those executives

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