No one wants to build bad products. But in an industry where programmers implement features to order, it can be hard to shake that feeling.
This is how orgs see the ROI of UX: as a soothing function to tell everyone they're doing a good job. And as a scapegoat, when we finally learn otherwise.
productpicnic.beehiiv.com
Stop doing UX cheerleading
Design is being hijacked to create legitimacy for bad ideas. We can do better.