This is the real dark side of social media. People tend to engage more with stuff that makes them angry or sad than happy.
Building content around this sends you down a dark spiral (see also: all the YouTube rage baiters are always chasing the next thing that will make people even angrier).
“X’s algorithm learns what you hate and shows you more of it, according to a new study just published in the Proceedings of the National Academy of Sciences”
www.404media.co/xs-algorithm...
404media.co
X's Algorithm Feeds Off Ragebait and Impacts Democrats More, Study Finds
X is driving engagement by making users fight in the replies.