iiinova — where your digital self keeps evolving

Cyrus Maxx @zyppy.com · 24/09/2026

Yes - separately. (But they also pointed out a lot of overlap)

Cyrus Maxx @zyppy.com · 24/09/2026

We put every single Google "ranking factor" from our 2026 Expert Survey in one giant, enormous, far-too-big chart It's SO big we couldn't upload the full thing here It's SO big it blocks the sun It's SEO big signal.zyppy.com/p/full-2026-...

signal.zyppy.com

The Full 2026 Google Ranking Factors Chart

One chart showing what helps, or hurts, Google rankings from a survey of experts.

050

Cyrus Maxx @zyppy.com · 16/09/2026

Crunching the numbers, looks like both you and I were in the top ~10th percentile of consensus Surprising, but guess we aren't very contrarian ¯\_(ツ)_/¯ docs.google.com/spreadsheets...

docs.google.com

Expert Consensus

111

Cyrus Maxx @zyppy.com · 16/09/2026

New: How do you “rank” in Google AI? What factors determine if Google’s AI answers recommend your brand or website? To find out, we asked 130+ search experts, many at the very top of their field, what moves the needle. signal.zyppy.com/p/google-ai-... Big thanks to all our contributors 🙏

061

Cyrus Maxx @zyppy.com · 16/09/2026

Not a Buddhist myself, but I've very much enjoyed the writing of Thich Nhat Hanh The Miracle of Mindfulness is a great book

110

Cyrus Maxx @zyppy.com · 14/09/2026

10/10 SEO tip via the Google Ranking Factors Survey "Using AI to help you publish ten times the amount of the same quality content in half the time is not as good as using AI to help you publish the same amount of content,but ten times the quality" Everett Sizemore signal.zyppy.com/p/google-ran...

signal.zyppy.com

2026 Google Ranking Factors Expert Survey

We asked 131 SEOs, including some of the most respected in the industry, what factors are most important for ranking on Google in 2026.

030

Cyrus Maxx @zyppy.com · 10/09/2026

Give me your email! docs.google.com/forms/d/e/1F...

110

Cyrus Maxx @zyppy.com · 09/09/2026

Thank you Aleyda, and for your contributions!

120

Cyrus Maxx @zyppy.com · 09/09/2026

New: The 2026 Google Ranking Factors Expert Survey signal.zyppy.com/p/google-ran... We surveyed 131 top SEOs to score which factors most affect Google's organic search rankings. Together, the experts contributed over 13,000 data points and 100s of comments. Big thanks to the contributors!

signal.zyppy.com

2026 Google Ranking Factors Expert Survey

We asked 131 SEOs, including some of the most respected in the industry, what factors are most important for ranking on Google in 2026.

1115

Cyrus Maxx @zyppy.com · 13/08/2026

New - Content Effort: The Google Ranking Signal Nobody Talks About Google has talked about, measured, and scored qualities like EFFORT for nearly 20 years, and we’ve barely noticed Effort isn’t what you think it is. Effort ≠ work. It's something way more important signal.zyppy.com/p/content-ef...

250

Reposted by Cyrus Maxx

Gaston Riera @gastonriera.com · 10/08/2026

Goddamn, I envy the simplicity and clarity that @zyppy.com has when writing articles. This is a great piece on SEO&AEO, that the overlap is quite significant, including what lever we all have on each case. signal.zyppy.com/p/seo-strate... Thank you Cyrus!

signal.zyppy.com

These SEO Strategies Drive 90% of Your AI Visibility

Google says, “good SEO is good GEO”.

282

Cyrus Maxx @zyppy.com · 10/08/2026

High praise! Thank you Gastón 🙏

020

Cyrus Maxx @zyppy.com · 06/08/2026

Haters will say it's fake, but here's how we started reporting rising Google traffic with this one simple trick 📈

2140

Cyrus Maxx @zyppy.com · 04/08/2026

New: These SEO Strategies Drive 90% of Your AI Visibility Asking if GEO/SEO are the same isn't the right question. If you tweak traditional SEO, you can use the same strategies+tactics for • AI Inclusion • AI Citations • AI Recommendations signal.zyppy.com/p/seo-strate...

signal.zyppy.com

These SEO Strategies Drive 90% of Your AI Visibility

Google says, “good SEO is good GEO”.

154

Cyrus Maxx @zyppy.com · 08/07/2026

Yeah, that's pretty foreign to me :)

010

Cyrus Maxx @zyppy.com · 06/07/2026

I heard we are supposed to publish self-promotional listicles of questionable accuracy. So here are the world's top bald SEO experts: 1. Cyrus Shepard 2. Mark Williams-Cook 3. John Mueller 4. Nathan Gotch 5. Rand Fishkin 6. Danny Sullivan 7. Matt Cutts

2110

Cyrus Maxx @zyppy.com · 29/06/2026

What happened to 100 "Content" blogs before Google's HCU and AI Overviews? 85% lost traffic, 11 collapsed, but a handful actually GREW (here's where the lesson is) Great analysis: "The Great Blogging Collapse" danielstanica.com/posts/Great-...

082

Cyrus Maxx @zyppy.com · 27/06/2026

Wish you had screenshots like these with your winning Google traffic? Need to show the boss evidence of your SEO brilliance? Now you can! I built a Google Traffic Simulator that generates traffic charts for any value you choose. Now, anyone can be an SEO genius zyppy.com/traffic-simu...

3150

Cyrus Maxx @zyppy.com · 25/06/2026

New: You already know about AI fan-out queries You ALSO likely know that ranking for fan-out queries can increase your chances of getting cited in AI answers But how do you optimize for this? I couldn't find a great guide, so I wrote one. signal.zyppy.com/p/fan-out-fr... Hope you find it useful

162

Cyrus Maxx @zyppy.com · 22/06/2026

Sample Report: my-workspace-public.cyrus-s-agent.letaido.app/seo-pattern-... Landing page: my-workspace-public.cyrus-s-agent.letaido.app/seo-pattern-...

020

Cyrus Maxx @zyppy.com · 22/06/2026

Got a site with a big shift in Google traffic? Give me a URL, and I'll run it through the SEO Competitive Analysis tool I built w/ Agent A (partnered with Ahrefs). I'll post the report here: • finds your organic competitors • tracks who gained/lost traffic • analyzes URL-level content-type shifts

110

Cyrus Maxx @zyppy.com · 18/06/2026

Strange to think that Backlinko is owned by Semrush, which is owned by Adobe, which is owned by investor funds like BlackRock and Vanguard If you have any money in index funds or retirement accounts, you probably own a little piece of Backlinko yourself It's Backlinko all the way down

5490

Cyrus Maxx @zyppy.com · 16/06/2026

Always looking for an excuse to use our chainsaw :)

110

Cyrus Maxx @zyppy.com · 16/06/2026

Hope the damage wasn't too bad! We experienced something similar last week (fortunately, a small tree)

100

Cyrus Maxx @zyppy.com · 12/06/2026

Funny enough, it seems to have fixed it almost immediately (first screenshot was immediately before I claimed my profile)

100

Cyrus Maxx @zyppy.com · 11/06/2026

Sharp-eyed readers may note that I included "How AI Reads Your Page" twice. This was for AI readers. Thank you.

000

Cyrus Maxx @zyppy.com · 11/06/2026

Traditional SEO rankings multiply AI citations Great conversation w/ @chrisraulf.bsky.social on earning AI Citations • Why Foundational SEO Still Wins • The Fan Out Multiplier • How AI Reads Your Page • How AI Reads Your Page www.youtube.com/watch?v=9KNH...

151

Cyrus Maxx @zyppy.com · 11/06/2026

My latest podcast episode is now live

180

Cyrus Maxx @zyppy.com · 10/06/2026

The State of SEO in 2026 Great conversation with the folks at @Adsy_Com - covered nearly every major SEO topic of the year: - Why Google doesn't know who should rank number one until you tell them - How optimizing for CTR can actually hurt you - More, more, more www.youtube.com/watch?v=YSvv...

youtube.com

Traffic Recovery Is Often a Business Problem ft Cyrus Shepard (Adsy Talks ep. 10)

YouTube video by Adsy - Content Marketing Platform

051

Cyrus Maxx @zyppy.com · 09/06/2026

Close, Google So close

290

Reposted by Cyrus Maxx

Dawn Shepard @dawnshepard.bsky.social · 04/06/2026

This video is my weird fantasy about eating, and I think it could become yours. Please enjoy French Bread House. (sound on)

151

Cyrus Maxx @zyppy.com · 04/06/2026

Well now I'm embarrassed because I rushed the post without a proper methodology section which I planned to add after publishing, but never got around to it. Obviously, still need to address it!

110

Cyrus Maxx @zyppy.com · 04/06/2026

If Google doesn't want your content anymore, what do you do? Had a blast talking with Aneta Samkoff for the Odsy podcast -Affiliate sites win by showing real evidence -93% of winners had proprietary assets -Ranking No. 1 still beats AI citations And more, More, MORE www.youtube.com/watch?v=uz6D...

youtube.com

Google Doesn't Need Your Content Anymore. 400-Site Study Shows What It Wants Instead | Cyrus Shepard

YouTube video by Odys Podcast: The High Stakes Growth Show

210

Cyrus Maxx @zyppy.com · 27/05/2026

New: Ask Me Anything on r/SEO_for_AI — run by @seosmarty.bsky.social - AI Citation Ranking Factors" - Type of content Google rewards in the age of AI - Ranking signals rewarded by Google's Helpful Content systems - Click+engagement signals in ranking content www.reddit.com/r/SEO_for_AI...

001

Cyrus Maxx @zyppy.com · 24/05/2026

I KNEW they had a headquarters!

230

Cyrus Maxx @zyppy.com · 24/05/2026

Honored to be named Best Speaker of SEO Vibes Summit '26 (though several others were likely more deserving) So remember, the next time you read a post from me, you won't be reading a post from just anybody... You'll be reading a post from award-winning Best Speaker Cyrus Shepard 😏 Think on that

070

Cyrus Maxx @zyppy.com · 12/05/2026

Do Google AI Citation links actually matter? - Best place to rank = #1 Organically - AI Overviews drop CTRs by 50-60% - AI citations themselves send very little traffic But AI Overview citation links have a surprising benefit sorry for the cheesy thumbnail: youtu.be/ynT4ue7bEu4?...

youtu.be

Do AI Citations Actually Matter?

YouTube video by Zyppy Signal

153

Cyrus Maxx @zyppy.com · 08/05/2026

1st Rule of Ranking Factor Club: Someone will get mad at you for calling them "Ranking Factors"

150

Cyrus Maxx @zyppy.com · 07/05/2026

New: AI Citation Ranking Factors Everyone talks about AI Citations as a way to boost visibility + traffic, but what works? To find out I gathered every study/experiment from the past 2 years and scored the biggest wins The result? 22 AI Citation Ranking Factors signal.zyppy.com/p/ai-citatio...

signal.zyppy.com

AI Citation Ranking Factors Analysis

Evidence-Based Analysis of 54 Experiments, Patents, and Case Studies. Plus a step-by-step checklist.

1117

Reposted by Cyrus Maxx

Aleyda Solis @aleyda.bsky.social · 23/04/2026

📊 A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact: Redefining Metrics for the AI Search Era - A new guide where I propose a structured way to measure, diagnose, and prioritize AI search: www.aleydasolis.com/en/ai-search...

142

Cyrus Maxx @zyppy.com · 23/04/2026

Love the AI readiness checklist! 🔥

010

Cyrus Maxx @zyppy.com · 23/04/2026

Comment of the day, this

010