In the spirit of April Fools' Day but without sacrificing the Supper Mario Broth veracity policy, here is a fact that seems so outlandish as to be a joke, but is actually true: in 1993, a Sega ad campaign briefly planned to use profanity to slander Mario.
![Preliminal design for a 1993 Sega ad, recovered from the archives of the Brio toy company, which handled Sega's marketing in Sweden
[a picture of Sonic asking "WHO THE F*CK IS MARIO?"]
Final design of the ad, which replaced the attack on Mario with the slogan "Happiness can be bought for money"
[a picture of Sonic saying "LYCKA KAN KÖPAS FÖR PENGAR"]
Source: Martin Lindell, martinlindell.com/2019/11/24/sonic-springer-snabbt-in-i-sverige, via @FeoUltima, x.com/feoultima/status/1964670301712908579](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:heeihz7xdhf7dbjx4befobqw/bafkreiguzligvi3i2k24az37yean2fxx4juivkye5a3js3b4a5kowfncxa)
